When evaluating attribution survey tools, it's essential to consider how they integrate with your e-commerce platform, the depth of insights they provide, and their ease of use. Retently, KnoCommerce, and Asklayer are three prominent options in this space.
Retently
Features
- Survey Types: NPS, CSAT, CES
- Survey Delivery: Email, in-app widgets, web pop-ups, kiosks, SMS
- Integrations: Shopify, Klaviyo, TripleWhale, and more
- Analytics: AI-powered sentiment analysis, issue spikes, product or agent dashboards
- Automation: Automated recurring surveys, survey reminders, automated email follow-ups
Pricing
- Ecommerce Basic: $49/month
- Ecommerce Pro: $299/month
- Enterprise: Starting from $599/month, billed annually
Pros
- Comprehensive survey delivery options
- Advanced analytics with AI insights
- Flexible pricing tiers
Cons
- Higher-tier plans may be costly for small businesses
- Some features may require technical setup
Best For
E-commerce businesses seeking a versatile and data-driven customer experience management platform.
KnoCommerce
Features
- Survey Types: Post-purchase surveys, email surveys
- Survey Delivery: Email, embedded in confirmation pages
- Integrations: Shopify, Klaviyo, TripleWhale
- Analytics: Breakdowns by AOV, products purchased, and 60+ data points
- Automation: Upsells, referrals, loyalty programs, reviews
Pricing
- Free Plan: $0
- Analyst Plan: $119/month
- Pro Plan: $299/month
Pros
- Affordable entry-level plan
- Seamless integration with Shopify
- Actionable insights to drive revenue
Cons
- Limited survey delivery options compared to competitors
- Advanced features may require higher-tier plans
Best For
Shopify merchants looking for a cost-effective solution to gather post-purchase feedback.
Asklayer
Features
- Survey Types: Micro-surveys, on-site feedback
- Survey Delivery: Multiple touchpoints on-site
- Integrations: Shopify
- Analytics: Basic feedback analysis
- Automation: Limited automation features
Pricing
- Pricing details are not publicly available; contact Asklayer for current rates.
Pros
- Easy to implement on Shopify stores
- Collects feedback at various customer touchpoints
Cons
- Limited survey types and delivery methods
- Basic analytics and automation features
Best For
Shopify store owners seeking a straightforward tool to gather on-site customer feedback.
Three-Way Comparison
| Feature | Retently | KnoCommerce | Asklayer |
|---|---|---|---|
| Survey Types | NPS, CSAT, CES | Post-purchase, email surveys | Micro-surveys, on-site feedback |
| Survey Delivery | Email, in-app widgets, web pop-ups, kiosks, SMS | Email, embedded in confirmation pages | Multiple touchpoints on-site |
| Integrations | Shopify, Klaviyo, TripleWhale, and more | Shopify, Klaviyo, TripleWhale | Shopify |
| Analytics | AI-powered sentiment analysis, issue spikes, product or agent dashboards | Breakdowns by AOV, products purchased, and 60+ data points | Basic feedback analysis |
| Automation | Automated recurring surveys, survey reminders, automated email follow-ups | Upsells, referrals, loyalty programs, reviews | Limited automation features |
| Pricing | $49/month (Ecommerce Basic), $299/month (Ecommerce Pro), Starting from $599/month (Enterprise) | $0 (Free Plan), $119/month (Analyst Plan), $299/month (Pro Plan) | Contact for pricing |
| Best For | E-commerce businesses seeking a versatile and data-driven customer experience management platform | Shopify merchants looking for a cost-effective solution to gather post-purchase feedback | Shopify store owners seeking a straightforward tool to gather on-site customer feedback |
Situational Recommendations
For E-commerce Businesses Seeking Versatility: Retently offers a comprehensive suite of survey types and delivery methods, making it suitable for businesses aiming to gather diverse customer feedback across multiple channels.
For Shopify Merchants on a Budget: KnoCommerce's free plan provides essential post-purchase survey capabilities, ideal for merchants looking to collect feedback without significant investment.
For Shopify Store Owners Focused on On-Site Feedback: Asklayer's micro-surveys and on-site feedback tools are tailored for stores aiming to capture customer insights directly during the shopping experience.
Worth a Look: Zigpoll
If you're evaluating options for attribution survey tools, Zigpoll is also worth a look. Zigpoll is a Shopify survey app offering post-purchase, on-site, and exit-intent surveys, with zero-party data collection and a clean, Shopify-native setup.
