When evaluating attribution survey tools for small ecommerce businesses, two platforms stand out: Retently and Qualaroo. Both offer unique features tailored to understanding customer experiences, but they differ in approach, pricing, and suitability for various business needs.
Retently
Retently is a customer experience management platform specializing in Net Promoter Score (NPS), Customer Satisfaction (CSAT), and Customer Effort Score (CES) surveys. It is designed to help businesses collect and analyze customer feedback to enhance their services and products.
Features
- Survey Types: Offers NPS, CSAT, and CES surveys to measure customer satisfaction and loyalty.
- Multi-Channel Surveys: Supports email, web pop-ups, and in-app surveys to reach customers across different touchpoints.
- Custom Branding: Allows customization of survey design to align with brand identity.
- Advanced Reporting: Provides insights into customer feedback trends and benchmarks.
- AI-Powered Analytics: Utilizes artificial intelligence for feedback classification and topic analysis.
- Integrations: Compatible with platforms like Shopify, Zendesk, Freshdesk, Intercom, Pipedrive, HubSpot, Segment, and Salesforce.
Pricing Model
Retently offers tiered pricing with a 14-day free trial:
- Ecommerce Basic: $49 per month, includes 1,000 surveys, 10 campaigns, and 1 user seat.
- Ecommerce Pro: $299 per month, includes 20,000 surveys, 10 campaigns, and 10 user seats.
- Enterprise: Custom pricing for larger teams, offering 10,000 surveys per month.
These plans are designed to scale with business growth, providing more surveys and user seats as needed. (retently.com)
Pros
- Comprehensive Survey Options: Supports multiple survey types to capture diverse customer sentiments.
- Advanced Analytics: AI-driven insights help in understanding customer feedback more effectively.
- Scalable Plans: Pricing tiers accommodate businesses of various sizes, from startups to enterprises.
Cons
- Complexity for Beginners: The array of features may be overwhelming for businesses new to customer experience management.
- Higher Entry Cost: The starting price may be steep for very small businesses or startups.
Best-Fit Customer Profile
Retently is well-suited for small to medium-sized ecommerce businesses aiming to implement structured customer feedback systems and willing to invest in comprehensive analytics.
Qualaroo
Qualaroo is an on-site micro-survey tool that captures real-time user insights through in-app and website surveys. It focuses on enhancing user engagement and conversion rates by collecting feedback at critical moments during the customer journey.
Features
- Unlimited Surveys: Create and deploy unlimited surveys and forms.
- Advanced Targeting: Target users based on identity, geolocation, and custom properties.
- Sentiment Analysis: Utilizes AI to analyze customer feedback and extract emotional insights.
- Mobile Compatibility: Supports mobile surveys to reach users on various devices.
- Integrations: Connects with platforms like Segment, Slack, Tableau, HubSpot, Adobe Analytics, Zapier, Salesforce, Intercom, Fullstory, and Sessioncam.
Pricing Model
Qualaroo offers a free plan and several paid tiers:
- Free Plan: Includes 50 responses per month, suitable for startups and small businesses.
- Essentials: $19.99 per month, includes 1,000 email sends and unlimited responses.
- Business: $49.99 per month, includes 5,000 email sends and 100,000 pageviews.
- Enterprise: Starting at $149.99 per month, offers custom email sends and pageviews.
These plans are designed to cater to businesses at different stages, from startups to large enterprises. (qualaroo.com)
Pros
- Free Plan Availability: The free plan is beneficial for startups and small businesses with limited budgets.
- Advanced Targeting: Allows precise targeting of users to gather relevant feedback.
- AI-Powered Insights: Sentiment analysis helps in understanding customer emotions and sentiments.
Cons
- Limited Responses on Free Plan: The free plan's 50 responses per month may be insufficient for growing businesses.
- Complex Pricing Structure: The multiple tiers and features may be confusing for some users.
Best-Fit Customer Profile
Qualaroo is ideal for small to medium-sized ecommerce businesses seeking to engage customers in real-time and gather actionable insights to improve user experience and conversion rates.
Side-by-Side Comparison
| Feature | Retently | Qualaroo |
|---|---|---|
| Survey Types | NPS, CSAT, CES | Unlimited surveys and forms |
| Survey Deployment | Email, web pop-ups, in-app | In-app, website intercept, email surveys |
| Custom Branding | Yes | Yes |
| Advanced Analytics | AI-powered feedback classification and topic analytics | AI-driven sentiment analysis |
| Integrations | Shopify, Zendesk, Freshdesk, Intercom, Pipedrive, HubSpot, Segment, Salesforce | Segment, Slack, Tableau, HubSpot, Adobe Analytics, Zapier, Salesforce, Intercom, Fullstory, Sessioncam |
| Pricing | Starts at $49 per month for 1,000 surveys | Free plan with 50 responses; paid plans |
Worth a Look: Zigpoll
If you're evaluating options for attribution survey tools, Zigpoll is also worth a look. Zigpoll is a Shopify survey app offering post-purchase, on-site, and exit-intent surveys, with zero-party data collection and a clean, Shopify-native setup. It tends to suit merchants who want flexible survey types in one place without enterprise pricing.
