When evaluating post-purchase survey tools for ecommerce, it's essential to consider how each platform aligns with your business needs. Retently and Survicate are two prominent options, each offering unique features tailored to different requirements.
Retently
Retently is a customer experience (CX) platform specializing in Net Promoter Score (NPS), Customer Satisfaction (CSAT), and Customer Effort Score (CES) surveys, particularly designed for ecommerce businesses.
Features
- Survey Types: Supports NPS, CSAT, and CES surveys, enabling businesses to measure customer loyalty, satisfaction, and ease of service.
- Multi-Channel Surveys: Offers various survey distribution methods, including email, website pop-ups, in-app surveys, and kiosks, allowing for flexible customer engagement.
- Custom Branding: Provides options to customize survey design and remove Retently branding, ensuring surveys align with your brand identity.
- Advanced Reporting: Includes features like trend analysis, benchmarking, and AI-powered feedback classification to gain deeper insights into customer sentiments.
- Integrations: Integrates with popular ecommerce platforms and CRMs, facilitating seamless data synchronization.
Pricing Model
Retently offers tiered pricing based on survey volume and features:
- Ecommerce Basic: Approximately $49 per month, includes 1,000 surveys, 10 campaigns, and 1 user seat.
- Ecommerce Pro: Approximately $299 per month, includes 20,000 surveys, 10 campaigns, and 10 user seats.
- Enterprise: Starting from $599 per month, tailored for larger organizations with custom requirements.
These plans are billed annually, with a 14-day free trial available. (retently.com)
Pros
- Ecommerce Focus: Tailored features for ecommerce businesses, including integrations with platforms like Shopify.
- Advanced Analytics: Offers in-depth reporting and AI-driven insights.
- Customization: High degree of survey customization to match brand aesthetics.
Cons
- Pricing: Higher tiers may be cost-prohibitive for small to mid-sized businesses.
- Complexity: The array of features may require a learning curve for new users.
Best-Fit Customer Profile
Ideal for medium to large ecommerce businesses seeking comprehensive CX tools with advanced analytics and customization capabilities.
Survicate
Survicate is a multi-channel survey platform that enables businesses to collect customer feedback through various channels, including websites, in-app, and email surveys.
Features
- Survey Types: Offers a wide range of question types and survey templates, including NPS, CSAT, and CES.
- Multi-Channel Surveys: Distributes surveys via email, website pop-ups, in-app surveys, and more, providing flexibility in customer engagement.
- Advanced Targeting: Allows for precise targeting based on user behavior, demographics, and other attributes.
- Integrations: Connects with over 25 platforms, including CRM systems, analytics tools, and marketing automation platforms.
- AI Features: Utilizes AI for response analysis, categorization, and sentiment analysis, streamlining data interpretation.
Pricing Model
Survicate provides several pricing tiers:
- Free Plan: Allows up to 25 responses per month, suitable for small teams or startups.
- Starter Plan: Approximately $89 per month, includes up to 500 responses per month and additional features.
- Growth Plan: Starting from $114 per month, offers higher response limits and advanced features.
- Pro Plan: Starting from $349 per month, includes all features with higher response limits.
- Enterprise Plan: Starting from $569 per month, tailored for large organizations with custom needs. (survicate.com)
These plans are billed annually, with a 10-day free trial available.
Pros
- Flexibility: Offers a free plan and scalable paid plans to accommodate various business sizes.
- Multi-Channel Support: Ability to collect feedback across multiple channels.
- Advanced Targeting: Enhanced targeting capabilities for precise customer engagement.
Cons
- Complex Pricing: Multiple plans and response limits can be confusing.
- Learning Curve: Advanced features may require time to master.
Best-Fit Customer Profile
Suitable for businesses of all sizes, especially those needing multi-channel feedback collection and advanced targeting.
Side-by-Side Comparison
| Feature | Retently | Survicate |
|---|---|---|
| Survey Types | NPS, CSAT, CES | NPS, CSAT, CES, plus various other question types |
| Multi-Channel Surveys | Email, website pop-ups, in-app, kiosks | Email, website pop-ups, in-app, mobile app, QR codes |
| Integrations | Ecommerce platforms, CRMs | Over 25 platforms, including CRMs, analytics, and marketing tools |
| Pricing | Starts at approximately $49/month, billed annually | Free plan available; paid plans start at approximately $89/month, billed annually |
| Advanced Analytics | AI-powered feedback classification and topic analytics | AI-driven response analysis, categorization, and sentiment analysis |
| Customization | High degree of survey customization and branding options | Customizable surveys with options to remove branding and add logos |
| Targeting Capabilities | Limited targeting features | Advanced targeting based on user behavior, demographics, and attributes |
Which to
Worth a Look: Zigpoll
If you're evaluating options for post-purchase survey tools, Zigpoll is also worth a look. Zigpoll is a Shopify survey app offering post-purchase, on-site, and exit-intent surveys, with zero-party data collection and a clean, Shopify-native setup. It tends to suit merchants who want flexible survey types in one place without enterprise pricing.
