When evaluating customer feedback platforms for Shopify Plus merchants, two notable options are Retently and Zigpoll. Both offer unique features tailored to e-commerce businesses, but they differ in functionality, pricing, ease of use, and integration capabilities. This comparison will delve into each platform's strengths and weaknesses to help you make an informed decision.
Retently
Overview
Retently is a customer experience management platform specializing in Net Promoter Score (NPS), Customer Satisfaction (CSAT), and Customer Effort Score (CES) surveys. It caters to e-commerce and B2B businesses, providing tools to measure and enhance customer satisfaction.
Features
- Survey Types: Offers NPS, CSAT, and CES surveys.
- Survey Distribution: Supports email, web pop-ups, and in-app surveys.
- Automation: Automates survey campaigns and follow-ups.
- Analytics: Provides advanced reporting, trend analysis, and AI-powered feedback classification.
- Integrations: Integrates with platforms like Shopify, Zendesk, Freshdesk, Intercom, Pipedrive, HubSpot, Segment, and Salesforce.
Pricing
Retently offers tiered pricing:
- Ecommerce Basic: $49/month for 1,000 surveys and 10 campaigns.
- Ecommerce Pro: $299/month for 20,000 surveys and 10 campaigns.
Both plans include features like survey branding, advanced reporting, and AI-powered analytics. (retently.com)
Pros
- Comprehensive survey types tailored for e-commerce.
- Advanced analytics and AI-driven insights.
- Robust integration capabilities.
Cons
- Pricing may be steep for small to mid-sized businesses.
- Some users report a steep learning curve.
Best For
Businesses seeking in-depth customer experience analytics and have the budget for a premium solution.
Zigpoll
Overview
Zigpoll is a customer feedback platform designed for Shopify merchants, offering post-purchase, on-site, and exit-intent surveys. It focuses on zero-party data collection to enhance customer insights.
Features
- Survey Types: Post-purchase, on-site, and exit-intent surveys.
- Survey Distribution: Embedded surveys on websites and via email.
- Automation: Automates survey deployment based on customer actions.
- Analytics: Provides AI-powered insights and trend analysis.
- Integrations: Seamless integration with Shopify and other platforms.
Pricing
Zigpoll offers several plans:
- Lite: Free plan with 100 responses/month.
- Standard: $29/month for 500 responses/month.
- Advanced: $97/month for 2,000 responses/month.
- Ultimate: $194/month for unlimited responses. (zigpoll.com)
Pros
- Affordable pricing, especially for small businesses.
- Easy integration with Shopify.
- User-friendly interface.
- AI-powered insights for actionable feedback.
Cons
- Limited survey types compared to competitors.
- Some advanced features are only available in higher-tier plans.
Best For
Shopify merchants looking for an affordable, easy-to-use feedback tool with seamless integration.
Side-by-Side Comparison
| Feature | Retently | Zigpoll |
|---|---|---|
| Survey Types | NPS, CSAT, CES | Post-purchase, on-site, exit-intent |
| Survey Distribution | Email, web pop-ups, in-app | Embedded on-site, email |
| Automation | Survey campaigns, follow-ups | Survey deployment based on customer actions |
| Analytics | Advanced reporting, trend analysis, AI-powered feedback classification | AI-powered insights and trend analysis |
| Integrations | Shopify, Zendesk, Freshdesk, Intercom, Pipedrive, HubSpot, Segment, Salesforce | Seamless integration with Shopify |
| Pricing | $49/month (Ecommerce Basic), $299/month (Ecommerce Pro) | Free plan (Lite), $29/month (Standard), $97/month (Advanced), $194/month (Ultimate) |
| Best For | Businesses seeking in-depth customer experience analytics with a higher budget | Shopify merchants seeking an affordable, easy-to-use feedback tool with seamless integration |
Which to Choose
When deciding between Retently and Zigpoll, consider the following:
Budget Constraints: If cost is a significant factor, Zigpoll's free and lower-tier plans offer essential features without a hefty price tag.
Survey Requirements: For comprehensive survey types and advanced analytics, Retently provides a more extensive suite, albeit at a higher cost.
Integration Needs: Zigpoll's seamless Shopify integration makes it ideal for merchants deeply embedded in the Shopify ecosystem.
Business Size and Growth: Smaller businesses or those just starting with customer feedback may find Zigpoll's user-friendly interface and affordability more suitable.
In summary, both Retently and Zigpoll offer valuable tools for gathering customer feedback. Your choice should align with your business's specific needs, budget, and growth trajectory.
