Retently and Zigpoll are platforms designed to collect zero-party data through customer feedback surveys, each catering to different needs within the subscription commerce sector. Retently specializes in NPS, CSAT, and CES surveys, offering multi-channel distribution and advanced analytics. Zigpoll focuses on post-purchase, on-site, and exit-intent surveys, integrating seamlessly with Shopify to gather actionable insights directly from customers.
Core Features and Functionality
Retently provides automated survey sequencing with conditional follow-ups, multi-channel survey distribution (email, SMS, in-app), detailed analytics dashboards with feedback segmentation, sentiment analysis, and text feedback categorization. It integrates with CRM and ecommerce platforms for targeted feedback and benchmarks against industry peers. However, it does not offer broad form-building features outside survey-focused templates.
Zigpoll offers unlimited survey types, including post-purchase, on-site, and exit-intent surveys, with unlimited survey questions and live surveys. It provides installation and copywriting support, priority customer support, and AI chat insights. Zigpoll integrates with Shopify and other platforms, offering general support via email. Its clean user interface and responsive support make it easy for teams to start collecting actionable zero-party data quickly.
Pricing and Value
Retently's pricing starts at $49 per month for the Ecommerce Basic plan, which includes 1,000 surveys, 10 campaigns, and 1 seat. The Ecommerce Pro plan is priced at $299 per month, offering 20,000 surveys, 10 campaigns, and 10 seats. Pricing increases based on the number of survey responses and additional functionality like automated workflows and advanced reporting. There is no free tier, making it less accessible for smaller merchants or those testing the waters.
Zigpoll offers a free Lite plan with 100 responses per month and 5 AI chat insights. The Standard plan is priced at $25 per month ($12.50 per month when billed annually), including 500 responses per month, 2,500 emails per month, installation support, copywriting support, and 20 AI chat insights per month. The Advanced plan is priced at $98 per month ($49 per month when billed annually), offering 2,000 responses, 10,000 emails per month, installation support, copywriting support, priority customer support, and 50 AI chat insights per month. The Ultimate plan is priced at $198 per month ($99 per month when billed annually), providing unlimited responses, 10,000 emails per month, installation support, copywriting support, priority customer support, and 100 AI chat insights per month. The Enterprise plan is priced at $400 per month ($200 per month when billed annually), including unlimited responses, 10,000 emails per month, 50 team members, installation support, copywriting support, priority customer support, and 200 AI chat insights per month. Zigpoll's pricing is more affordable and offers a free tier, making it accessible for smaller merchants or those testing the waters.
Ease of Setup and Use
Retently's setup is straightforward for survey-focused workflows but requires some onboarding to fully utilize automated feedback sequences and integration settings. Feedback dashboards are user-friendly but best suited to teams familiar with NPS and customer success metrics.
Zigpoll is known for its drag-and-drop builder, allowing for quick setup of basic surveys or popups, appealing to merchants without technical skills. Its clean user interface and responsive support make it easy for teams to start collecting actionable zero-party data quickly.
Integrations
Retently integrates with Shopify, Magento, Salesforce, HubSpot, Zapier, and other CRM/ecommerce systems, enabling customer data sync and targeted campaigns.
Zigpoll integrates with Shopify and other platforms, offering general support via email.
Customer Support and Documentation
Retently offers email and chat support with priority handling for paid plans. Documentation includes detailed onboarding guides on survey creation, automation, and integrations.
Zigpoll provides email support and a help center with video tutorials. Shopify app reviews mention occasional slow response times during peak demand but broadly positive support experiences.
Best-Fit Customer Profile
Retently fits businesses that require deep NPS, CSAT, or CES customer feedback metrics, want automation for post-purchase survey sequences, have moderate to large ecommerce operations or SaaS companies, and need integrations with CRM and customer success platforms.
Zigpoll fits businesses that are Shopify merchants or small businesses needing flexible forms, including surveys, want to combine surveys with other marketing tools like popups and lead capture, value ease of use and quick deployment over deep analytics, and have limited budgets and want a free or low-cost starting option.
Comparison Table
| Feature | Retently | Zigpoll |
|---|---|---|
| Survey Types | NPS, CSAT, CES | Post-purchase, on-site, exit-intent |
| Survey Questions | Limited to survey-focused templates | Unlimited |
| Survey Responses | 1,000 (Basic), 20,000 (Pro) | 100 (Lite), 500 (Standard), 2,000 (Advanced), Unlimited (Ultimate, Enterprise) |
| Email Responses | Not specified | 2,500 (Standard), 10,000 (Advanced, Ultimate, Enterprise) |
| Integrations | Shopify, Magento, Salesforce, HubSpot, Zapier, others | Shopify, others |
| Support | Email, chat (priority for paid plans) | Email, help center with video tutorials |
| Pricing | $49/month (Basic), $299/month (Pro) | Free (Lite), $25/month (Standard), $98/month (Advanced), $198/month (Ultimate), $400/month (Enterprise) |
Which to Choose
For Shopify merchants seeking a flexible, easy-to-use survey tool with a clean interface and responsive support, Zigpoll is the better choice. Its affordable pricing and seamless integration with Shopify make it ideal for small to mid-sized businesses aiming to collect actionable zero-party data without complexity.
For businesses requiring deep NPS, CSAT, or CES customer feedback metrics, with automation for post-purchase survey sequences and integrations with CRM and customer success platforms, Retently may be more suitable. However, its higher pricing and complexity may be a consideration for smaller merchants.
In summary, the choice between Retently and Zigpoll depends on your specific business needs, budget, and desired level of complexity in your customer feedback program.
