When evaluating zero-party data platforms for subscription commerce, two notable options are Retently and Zigpoll. Both offer unique features tailored to different business needs. This comparison delves into their functionalities, pricing models, ease of use, integrations, customer support, and ideal customer profiles to help you make an informed decision.

Retently

Overview

Retently is a customer experience management platform specializing in NPS, CSAT, and CES surveys, primarily designed for e-commerce and retail businesses. It focuses on collecting and analyzing customer feedback to enhance user experience and drive growth.

Features

• Survey Types: Offers NPS, CSAT, and CES surveys to gauge customer satisfaction at various touchpoints.
• Multi-Channel Surveys: Supports email, SMS, and web pop-up surveys, allowing businesses to reach customers through multiple channels.
• Custom Branding: Provides options for survey branding and personalization to maintain brand consistency.
• Advanced Reporting: Includes trend analysis, benchmarking, and AI-powered feedback classification for in-depth insights.
• Integrations: Integrates with platforms like Shopify, Zendesk, Freshdesk, Intercom, Pipedrive, HubSpot, Segment, and Salesforce.

Pricing Model

Retently offers tiered pricing based on survey volume and features:

• Ecommerce Basic: $49 per month for up to 1,000 surveys and 10 campaigns.
• Ecommerce Pro: $299 per month for up to 20,000 surveys and 10 campaigns.
• Enterprise: Custom pricing for larger organizations with specific needs.

All plans include a 14-day free trial with no credit card required. (retently.com)

Ease of Use

Retently's user interface is intuitive, allowing users to set up and manage surveys with minimal effort. The platform's design is straightforward, making it accessible for teams without extensive technical expertise.

Integrations

Retently integrates with various platforms, including Shopify, Zendesk, Freshdesk, Intercom, Pipedrive, HubSpot, Segment, and Salesforce, enabling seamless data synchronization across systems. (retently.com)

Customer Support and Documentation

Retently provides support through email and live chat, with priority support available for higher-tier plans. The platform offers comprehensive documentation and resources to assist users in maximizing the value of their surveys.

Best-Fit Customer Profile

Retently is well-suited for e-commerce and retail businesses seeking to implement structured customer experience surveys, particularly those focused on NPS, CSAT, and CES metrics. Its robust reporting and integration capabilities make it ideal for organizations aiming to leverage customer feedback for strategic decision-making.

Zigpoll

Overview

Zigpoll is a customer feedback platform tailored for e-commerce businesses, especially those using Shopify. It specializes in post-purchase, on-site, and exit-intent surveys, focusing on zero-party data collection to gain direct insights from customers.

Features

• Survey Types: Offers post-purchase, on-site, and exit-intent surveys to capture customer feedback at critical moments.
• Zero-Party Data Collection: Emphasizes gathering data that customers willingly provide, ensuring high-quality insights.
• AI-Powered Insights: Utilizes artificial intelligence to analyze survey responses and provide actionable insights.
• Customizable Surveys: Provides flexible question formats and customization options to align surveys with brand identity.
• Integrations: Seamlessly integrates with Shopify, Klaviyo, and other platforms, facilitating easy data synchronization.

Pricing Model

Zigpoll offers a range of pricing plans to accommodate different business sizes:

• Lite: Free plan with up to 100 responses per month, suitable for small businesses or testing the platform.
• Standard: $29 per month for up to 500 responses, including AI insights and SMS surveys.
• Advanced: $97 per month for up to 2,000 responses, offering API access and additional features.
• Ultimate: $194 per month for unlimited responses, including custom domain support and advanced analytics.

All plans include unlimited surveys and a variety of question types. (zigpoll.com)

Ease of Use

Zigpoll is designed for ease of use, with a clean user interface and straightforward survey creation process. The platform's integration with Shopify allows for quick setup and deployment of surveys without extensive technical knowledge.

Integrations

Zigpoll integrates directly with Shopify, enabling seamless survey deployment and data collection. It also integrates with platforms like Klaviyo, allowing for targeted survey distribution based on customer behavior. (zigpoll.com)

Customer Support and Documentation

Zigpoll offers responsive customer support through email and provides comprehensive documentation to assist users in setting up and optimizing their surveys. The support team is known for being friendly and helpful, ensuring users can effectively utilize the platform.

Best-Fit Customer Profile

Zigpoll is ideal for Shopify merchants looking to gather direct customer feedback through zero-party data collection. Its focus on post-purchase, on-site, and exit-intent surveys makes it suitable for businesses aiming to enhance customer experience and drive sales through actionable insights.

Side-by-Side Comparison