When evaluating zero-party data platforms, it's essential to consider how each tool aligns with your specific business needs. Retently, Zonka Feedback, and Asklayer are three prominent options, each offering unique features tailored to different use cases.
Retently
Retently specializes in customer experience management for e-commerce brands, focusing on NPS, CSAT, and CES surveys.
Core Features and Functionality
- Survey Types: Offers NPS, CSAT, and CES surveys to measure customer loyalty, satisfaction, and effort.
- Multi-Channel Surveys: Distributes surveys via email, SMS, and web pop-ups.
- Custom Branding: Allows survey customization to match your brand identity.
- Advanced Reporting: Provides insights into customer feedback trends and benchmarks.
- AI-Powered Analytics: Utilizes AI for feedback classification and topic analysis.
Pricing Model
Retently offers tiered pricing based on survey volume and features:
- Ecommerce Basic: $49 per month for up to 1,000 surveys and 10 campaigns.
- Ecommerce Pro: $299 per month for up to 20,000 surveys and 10 campaigns.
Both plans include a 14-day free trial. (retently.com)
Ease of Setup and Use
Retently provides a user-friendly interface with customizable survey templates, making it accessible for users without technical expertise.
Integrations
Integrates with platforms like Shopify, Zendesk, Freshdesk, Intercom, Pipedrive, HubSpot, Segment, and Salesforce. (retently.com)
Customer Support and Documentation
Offers email support and live chat for Pro users, along with a comprehensive knowledge base.
Best-Fit Customer Profile
Ideal for e-commerce businesses seeking to measure and improve customer experience through targeted surveys.
Zonka Feedback
Zonka Feedback is a customer experience and feedback management platform that offers multi-channel survey distribution and real-time analytics.
Core Features and Functionality
- Survey Creation: Builds customizable surveys with a visual editor.
- Multi-Channel Distribution: Distributes surveys via website widgets, email, SMS, QR codes, and kiosks.
- Real-Time Analytics: Provides instant access to survey responses and feedback.
- Feedback Automation: Includes workflows to close the feedback loop with customers.
- AI-Powered Insights: Analyzes unstructured data for sentiment, themes, and patterns.
Pricing Model
Zonka Feedback offers custom pricing based on feedback volume, scale, and customer experience goals. (zonkafeedback.com)
Ease of Setup and Use
Features a drag-and-drop survey builder and supports multiple languages, facilitating easy survey creation and distribution.
Integrations
Integrates with over 20 platforms, including CRMs and helpdesk tools. (zonkafeedback.com)
Customer Support and Documentation
Provides dedicated expert support, including onboarding assistance and priority support for enterprise customers.
Best-Fit Customer Profile
Suitable for businesses of all sizes aiming to capture and act on customer feedback across various channels.
Asklayer
Asklayer is a Shopify app designed for micro-surveys and on-site feedback collection at multiple touchpoints.
Core Features and Functionality
- Micro-Surveys: Deploys short, targeted surveys to gather specific customer insights.
- On-Site Feedback: Collects feedback directly on product pages, checkout, and post-purchase.
- Customization: Offers customizable survey designs to match store branding.
- Analytics: Provides insights into customer behavior and feedback trends.
- Integration: Seamlessly integrates with Shopify for easy setup and management.
Pricing Model
Asklayer offers tiered pricing based on features and usage, with a free trial available.
Ease of Setup and Use
Designed for easy installation and management within the Shopify ecosystem, requiring minimal technical knowledge.
Integrations
Integrates exclusively with Shopify, leveraging its platform for seamless operation.
Customer Support and Documentation
Provides support through Shopify's channels and offers a knowledge base for self-help.
Best-Fit Customer Profile
Ideal for Shopify store owners seeking to gather customer feedback directly within their online store.
Three-Way Comparison
| Feature | Retently | Zonka Feedback | Asklayer |
|---|---|---|---|
| Survey Types | NPS, CSAT, CES | Customizable surveys | Micro-surveys |
| Distribution Channels | Email, SMS, Web pop-ups | Website widgets, email, SMS, QR codes, kiosks | On-site (product pages, checkout, post-purchase) |
| Customization | Survey branding and personalization | Drag-and-drop builder, multilingual support | Customizable survey designs |
| Analytics | Advanced reporting, AI-powered feedback classification | Real-time analytics, AI-driven insights | Customer behavior and feedback insights |
| Integrations | Shopify, Zendesk, Freshdesk, Intercom, Pipedrive, HubSpot, Segment, Salesforce | Over 20 platforms, including CRMs and helpdesk tools | Shopify |
| Pricing | $49/month (Ecommerce Basic), $299/month (Ecommerce Pro) | Custom pricing based on feedback volume and goals | Tiered pricing with a free trial |
| Ease of Use | User-friendly interface, customizable templates | Intuitive survey builder, multilingual support | Easy |
Worth a Look: Zigpoll
If you're evaluating options for zero-party data platforms, Zigpoll is also worth a look. Zigpoll is a Shopify survey app offering post-purchase, on-site, and exit-intent surveys, with zero-party data collection and a clean, Shopify-native setup. It tends to suit merchants who want flexible survey types in one place without enterprise pricing.
