When evaluating NPS survey software for Shopify Plus merchants, two prominent options emerge: SatisMeter and Fairing. Both tools aim to enhance customer feedback collection but differ in their approaches and features. This comparison delves into their core functionalities, pricing structures, ease of use, integrations, customer support, and ideal customer profiles to assist you in making an informed decision.
Core Features and Functionality
SatisMeter is an in-product survey tool that enables merchants to gather customer feedback through NPS and CSAT surveys. It offers event-based triggers, allowing surveys to be sent based on specific user actions, such as post-purchase or after a product review. The platform supports multiple channels, including web, in-app, email, iOS, and Android, facilitating diverse customer touchpoints. Additionally, SatisMeter provides unlimited projects, users, and surveys, along with advanced targeting and survey throttling to manage response rates effectively. Multilingual support ensures accessibility for a global audience. (satismeter.com)
Fairing, on the other hand, specializes in post-purchase attribution surveys, focusing on understanding where customers discovered a brand. It integrates seamlessly with Shopify, allowing merchants to collect feedback directly after a purchase. Fairing offers customizable surveys, segmentation, and targeting capabilities, along with real-time analytics. The platform supports multiple channels, including email and SMS, and provides features like predictive auto-suggest and response classification. Notably, Fairing is a Shopify Plus Certified App Partner, ensuring high standards of customer data protection and seamless integration with the Shopify platform. (fairing.co)
Pricing and Value
SatisMeter offers a free plan with 25 responses per month, suitable for small-scale operations. The Growth plan is priced at $199 per month, accommodating up to 1,000 responses monthly. For larger enterprises, custom pricing is available, supporting over 10,000 active users. All plans include unlimited projects, team members, and surveys, along with all features. (f6s.com)
Fairing provides a free plan for up to 100 transactions per month. The Core plan is priced at $15 per month for 101-200 transactions, while the Enterprise plan offers custom pricing for merchants with over 30,000 transactions monthly. All plans include all features, with the Enterprise plan offering additional support such as a dedicated customer success manager and quarterly business reviews. (fairing.co)
Ease of Setup and Use
SatisMeter is designed for quick deployment, with setup taking approximately five minutes. Its intuitive platform allows merchants to create and distribute surveys without extensive technical knowledge. The tool automates most processes, reducing the need for manual intervention. (satismeter.com)
Fairing integrates directly with Shopify, enabling merchants to add surveys to their checkout and order status pages using Shopify's checkout extensibility features. This integration ensures a seamless experience for Shopify Plus merchants, aligning with Shopify's deprecation of third-party scripts. The setup process involves adding the Fairing app block to relevant pages via Shopify's drag-and-drop editor, simplifying deployment. (fairing.co)
Integrations
SatisMeter integrates with platforms like Intercom, Slack, and Segment, facilitating data synchronization across various tools. Its focus is on providing feedback collection capabilities that can be incorporated into existing workflows. (spotsaas.com)
Fairing offers over 25 integrations, including analytics platforms and marketing tools. Its deep integration with Shopify ensures that feedback is directly linked to purchase data, providing valuable insights into customer behavior and marketing effectiveness. (fairing.co)
Customer Support and Documentation
SatisMeter provides premium support included in every plan, ensuring that merchants have access to assistance when needed. The platform offers comprehensive documentation to guide users through setup and usage. (satismeter.com)
Fairing offers live chat and email support, with dedicated customer success managers for Enterprise plan subscribers. The platform provides thorough documentation, including guides on integrating with Shopify's checkout extensibility features. (fairing.co)
Best-Fit Customer Profile
SatisMeter is ideal for Shopify Plus merchants seeking a versatile survey tool that can be integrated across various customer touchpoints. Its event-based triggers and multilingual support make it suitable for businesses with diverse customer bases and complex feedback collection needs.
Fairing is tailored for Shopify Plus merchants focused on understanding customer acquisition channels and improving marketing attribution. Its seamless integration with Shopify and emphasis on post-purchase feedback make it well-suited for businesses aiming to optimize their marketing strategies based on direct customer insights.
Comparison Table
| Feature | SatisMeter | Fairing |
|---|---|---|
| Survey Types | NPS, CSAT, event-based triggers | Post-purchase attribution, NPS |
| Channels Supported | Web, in-app, email, iOS, Android | Email, SMS |
| Integrations | Intercom, Slack, Segment | Over 25 integrations, including analytics and marketing tools |
| Pricing | Free plan (25 responses/month); Growth plan at $199/month; Enterprise custom | Free plan (up to 100 transactions/month); Core plan at $15/month; Enterprise custom |
| Setup Time | Approximately 5 minutes | Quick integration with Shopify's checkout extensibility features |
| Customer Support | Premium support included in all plans | Live chat and email support; dedicated customer success manager for Enterprise plan |
| Ideal For | Merchants needing versatile survey tools across multiple touchpoints | Merchants focused on post-purchase feedback and marketing attribution |
Which to Choose?
Choose SatisMeter if you require a flexible survey tool that can be deployed across various customer touchpoints and need advanced targeting and multilingual support. Its versatility makes it suitable for businesses with diverse feedback collection needs.
Choose Fairing if your primary focus is on understanding customer acquisition channels and improving marketing attribution through post-purchase feedback. Its deep integration with Shopify and emphasis on post-purchase insights make it ideal for merchants aiming to optimize their marketing strategies based on direct customer feedback.
Worth a Look: Zigpoll
If you're evaluating options, Zigpoll is also worth a look. It offers post-purchase, on-site, and exit-intent surveys, providing a comprehensive approach to customer feedback collection.
