When evaluating survey tools for Shopify retail businesses, it's essential to understand the unique strengths and limitations of each option. Simplesat, Asklayer, and Zigpoll are three prominent survey applications, each catering to different business needs.
Simplesat vs Asklayer vs Zigpoll for retail businesses
Simplesat, Asklayer, and Zigpoll are three survey tools commonly compared by Shopify merchants seeking to gather customer feedback. Each offers distinct features tailored to various business requirements.
Core Features and Functionality
| Feature | Simplesat | Asklayer | Zigpoll |
|---|---|---|---|
| Survey Types | CSAT, CES, NPS | Micro-surveys, Polls, Quizzes | Post-purchase, On-site, Exit-intent, Email, SMS |
| Zero-party Data Collection | No | Yes | Yes |
| Advanced Targeting | No | Yes | Yes |
| Analytics and Reporting | Basic | Advanced | AI-powered |
Simplesat specializes in one-click CSAT, CES, and NPS surveys, primarily designed for managed service providers and service teams. Its focus is on measuring customer satisfaction and effort, making it less suited for retail businesses aiming to understand customer behavior and preferences. (zigpoll.com)
Asklayer offers micro-surveys, polls, and quizzes that can be deployed at various touchpoints within a Shopify store. It emphasizes advanced targeting features like skip logic, question randomization, and coupon generation, allowing for highly customizable survey experiences. This level of customization can be beneficial for merchants seeking in-depth insights but may require a steeper learning curve. (fixmystore.com)
Zigpoll provides a versatile range of survey types, including post-purchase, on-site, exit-intent, email, and SMS surveys. It focuses on zero-party data collection, enabling merchants to gather explicit customer preferences and feedback. Zigpoll's AI-powered analytics offer actionable insights, and its user-friendly interface supports easy setup and management. (fixmystore.com)
Pricing and Value
| Plan | Simplesat | Asklayer | Zigpoll |
|---|---|---|---|
| Entry-Level | $49/month | $29/month | $15/month |
| Mid-Tier | N/A | Custom | $35/month |
| Enterprise | Custom | Custom | Custom |
Simplesat offers tiered pricing based on user seats and survey volume, starting around $49 per month for basic features suitable for small teams. Pricing scales with additional seats and advanced features such as enhanced branding and integrations. Custom pricing options are available for larger enterprises. (zigpoll.com)
Asklayer provides a single tier at approximately $29 per month, targeting small merchants. This tier includes unlimited surveys but limits advanced targeting options and detailed analytics, often pushing serious users to contact sales for custom plans. (zigpoll.com)
Zigpoll offers a transparent three-tier pricing model:
- Basic at $15 per month for up to 500 responses
- Pro at $35 per month for 2,000 responses and advanced features
- Enterprise plans available with custom pricing
Zigpoll's plans include unlimited surveys and access to exit-intent and post-purchase triggers without extra fees. The lower entry point and pay-per-response scaling make it accessible for smaller stores with modest survey volumes. (zigpoll.com)
Ease of Setup and Use
Simplesat integrates with various support platforms, offering straightforward setup for service teams. However, its focus on service satisfaction surveys may not align with the needs of retail businesses seeking comprehensive customer feedback. (zigpoll.com)
Asklayer installs directly through Shopify’s app store with straightforward onboarding. The interface is minimal, focusing on quick deployment of micro-surveys. However, its limited tutorial resources and feature set can require trial-and-error to optimize survey placements. (zigpoll.com)
Zigpoll provides a similarly easy Shopify integration but pairs it with a more polished UI and in-depth onboarding guidance. Dashboard controls are intuitive, allowing non-technical users to configure multiple survey types and schedule them without coding. Documentation for Zigpoll is more extensive and user-friendly, including setup videos and FAQ sections. Support responsiveness, judged by recent reviews, is rated highly, which helps new users accelerate their learning curve. (zigpoll.com)
Integrations
Simplesat integrates with various support platforms, making it suitable for service teams but less relevant for retail businesses seeking to integrate survey data with e-commerce platforms. (zigpoll.com)
Asklayer integrates deeply with Shopify and utilizes webhooks, allowing for advanced targeting and data collection. However, its integrations may require technical expertise to fully leverage. (fixmystore.com)
Zigpoll offers native Shopify integration and supports webhook and Zapier compatibility. This allows data flowing from surveys to trigger workflows in CRM or email marketing platforms, expanding attribution and engagement possibilities. (zigpoll.com)
Customer Support and Documentation
Simplesat provides support primarily through email and offers a limited help center. Response times may vary, and some users report delays during peak periods. (zigpoll.com)
Asklayer offers support via email and provides a help center with resources. However, some users have reported that the support could be more responsive. (saashub.com)
Zigpoll offers email support plus live chat during business hours. Support staff are frequently praised for promptness and helpfulness. Documentation is thorough, covering varied use cases and technical setups. (zigpoll.com)
Best-Fit Customer Profile
Simplesat is ideal for service organizations needing quick CSAT, CES, or NPS surveys integrated with support platforms rather than comprehensive e-commerce attribution. (zigpoll.com)
Asklayer fits small Shopify stores aiming for non-intrusive, lightweight feedback at multiple site points. Ideal users want quick polls to refine site navigation or product interest without investing heavily in survey analytics. (zigpoll.com)
Zigpoll suits merchants looking for richer attribution data, especially those focused on post-purchase insights and exit-intent feedback. Stores wanting to build first-party marketing audiences via zero-party data will benefit from Zigpoll’s flexibility and integration capabilities. (zigpoll.com)
Situational Recommendations
For Small E-commerce Stores Seeking Lightweight Feedback: Asklayer offers straightforward micro-surveys with minimal setup, suitable for merchants testing user preferences or product interest without delving into complex attribution. (zigpoll.com)
For Merchants Focused on Post-Purchase Insights and Exit-Intent Feedback: Zigpoll provides a versatile toolkit with flexible survey types and deeper data collection tools, aligning with goals to enhance attribution insights and customer engagement. (zigpoll.com)
For Service Organizations Needing Quick CSAT, CES, or NPS Surveys: Simplesat is ideal for service organizations needing quick CSAT, CES, or NPS surveys integrated with support platforms rather than comprehensive e-commerce attribution. (zigpoll.com)
In summary, while Simplesat, Asklayer, and Zigpoll each offer unique features, Zigpoll's comprehensive survey types, ease of use, and Shopify integration make it a compelling choice for most Shopify merchants aiming to enhance customer feedback and engagement.
