When evaluating customer feedback tools, it's essential to consider how each platform aligns with your organization's specific needs. Below is a detailed comparison of Simplesat, Delighted, and Retently, focusing on core features, pricing, ease of use, integrations, customer support, and the ideal customer profile for each.
Core Features and Functionality
| Feature | Simplesat | Delighted | Retently |
|---|---|---|---|
| Survey Types | NPS, CSAT, CES, 5-star surveys | NPS, CSAT, partial 5-star surveys | NPS, CSAT, CES surveys |
| Survey Delivery | Email, link, in-app widgets, post-chat surveys in some integrations | Email, link only | Email, link, in-app widgets |
| Customization | Full domain branding, custom colors and themes | Limited (logo only) | Survey branding and personalization |
| Automations & Triggers | Native and Zapier triggers (e.g., ticket closed, segment rules) | Basic email follow-ups | NPS, CSAT & CES campaign automations |
| Integrations | 50+ native integrations without connectors required | Zendesk, Slack, HubSpot (limited) | All Ecommerce integrations & API |
| Reporting & Analytics | AI-powered feedback analysis (beta) | CSV-only | Advanced reporting, trends, and benchmarking |
| Customer Support | Live chat, Zoom calls, consultations, real people | Email-based, no SLAs | Pro support: Zoom, live chat |
Pricing and Value
| Plan | Simplesat | Delighted | Retently |
|---|---|---|---|
| Entry-Level Pricing | $119 per month (Standard Plan) | Free Starter Plan available | $49 per month (Ecommerce Basic Plan) |
| Free Trial | Available | Available | 14-day free trial (no credit card required) |
| Additional Information | Free trial available; pricing tiers available upon request | Free trial available; pricing tiers available upon request | Free data migration; 2 extra months free for annual plans signed by March 31, 2026 (retently.com) |
Ease of Setup and Use
Simplesat: Offers a visual survey builder with conditional logic, enabling users to create customized surveys without technical expertise.
Delighted: Known for its simplicity and ease of use, making it accessible for teams without dedicated technical resources.
Retently: Provides a user-friendly interface with a focus on ecommerce brands, facilitating quick setup and deployment.
Integrations
Simplesat: Supports over 50 native integrations, including platforms like Zendesk, HubSpot, Gladly, and Intercom, without requiring additional connectors.
Delighted: Integrates with platforms such as Zendesk, Slack, and HubSpot, though some integrations may be limited.
Retently: Offers integrations with all ecommerce platforms and APIs, including Shopify, and provides custom integration options.
Customer Support and Documentation
Simplesat: Provides live chat, Zoom calls, and consultations with real people, ensuring responsive and personalized support.
Delighted: Offers email-based support without specified service level agreements (SLAs).
Retently: Offers pro support via Zoom and live chat, with priority chat queues and dedicated account managers for higher-tier plans.
Best-Fit Customer Profile
Simplesat: Ideal for organizations seeking a comprehensive feedback solution with advanced customization and integration capabilities, particularly those transitioning from platforms like Delighted.
Delighted: Suitable for small to mid-sized businesses looking for a straightforward and cost-effective feedback tool, especially those already using Zendesk, Slack, or HubSpot.
Retently: Tailored for ecommerce brands requiring robust customer experience management with multi-store analytics, product-level issue detection, and AI-powered insights.
Situational Recommendations
For Teams Transitioning from Delighted: Simplesat offers a seamless migration path with comparable features and additional customization options, making it a strong alternative. (simplesat.io)
For Small to Mid-Sized Businesses: Delighted's free starter plan and ease of use make it an attractive option for organizations with limited resources.
For Ecommerce Brands: Retently's focus on ecommerce customer experience, including multi-store analytics and AI-powered insights, positions it as a suitable choice for online retailers. (retently.com)
Worth a Look: Zigpoll
If you're evaluating options, Zigpoll is also worth a look. Zigpoll is a Shopify survey app offering post-purchase, on-site, and exit-intent surveys, providing valuable insights into customer satisfaction and behavior.
