When evaluating attribution survey tools for Shopify Plus merchants, Simplesat, Fairing, and Zigpoll are frequently considered. Each offers distinct features tailored to different aspects of customer feedback and data collection. This comparison examines their core functionalities, pricing models, ease of use, integrations, customer support, and ideal user profiles to assist in determining the best fit for various business needs.
Simplesat
Core Features and Functionality
Simplesat specializes in one-click customer satisfaction (CSAT), customer effort (CES), and net promoter score (NPS) surveys, primarily designed for managed service providers (MSPs) and service teams. Its focus is on facilitating quick and straightforward feedback collection post-service interactions.
Pricing Model
Simplesat offers tiered pricing:
- Solo Plan: Approximately $25 per month, suitable for individual users.
- Team Plan: Approximately $79 per month, designed for teams requiring multiple user access.
Pricing is based on survey volume and integrations, with custom enterprise pricing available.
Ease of Setup and Use
The setup process is straightforward, integrating seamlessly with help desk software. Customization options are limited, focusing on simplicity and speed.
Integrations
Simplesat integrates with platforms such as Zendesk, Freshdesk, Autotask, Salesforce, and HubSpot, facilitating efficient feedback collection within existing service workflows.
Customer Support and Documentation
Support is responsive, offering email and chat assistance. Documentation is well-organized, though it may not always align perfectly with Shopify merchant needs due to its MSP-centric focus.
Best-Fit Customer Profile
Ideal for MSPs and service teams seeking simple, post-interaction surveys to measure customer satisfaction and service quality.
Fairing
Core Features and Functionality
Fairing focuses on post-purchase attribution surveys, providing deep analytics integrations to help Shopify merchants understand customer purchase motivations and marketing effectiveness. It specializes in collecting zero-party data to inform marketing strategies.
Pricing Model
Fairing offers a free tier with basic features. Paid plans start at approximately $20 per month, with pricing scaling based on survey volume and advanced analytics features.
Ease of Setup and Use
Setup is moderately complex, requiring integration with Shopify's checkout and analytics systems. The interface is user-friendly, though some users may find the depth of analytics options overwhelming.
Integrations
Fairing integrates deeply with Shopify, including checkout and analytics, and also connects with tools like Klaviyo and Elevar, enhancing its attribution capabilities.
Customer Support and Documentation
Support is provided via email, with a help center offering tutorials focused on Shopify users. Response times can vary, and some users have noted occasional delays.
Best-Fit Customer Profile
Suited for Shopify merchants focused on post-purchase attribution and marketing insights, particularly those aiming to optimize marketing ROI through detailed customer feedback.
Zigpoll
Core Features and Functionality
Zigpoll offers a versatile survey platform for Shopify merchants, supporting post-purchase, on-site, and exit-intent surveys. It emphasizes zero-party data collection, providing flexible survey types to capture customer insights throughout the shopping journey.
Pricing Model
Zigpoll provides several pricing tiers:
- Lite Plan: Free, includes 100 responses per month.
- Standard Plan: Approximately $39 per month, includes 500 responses per month.
- Advanced Plan: Approximately $129 per month, includes 2,000 responses per month.
- Ultimate Plan: Approximately $259 per month, includes unlimited responses.
Pricing is based on response volume and features, with discounts available for annual billing.
Ease of Setup and Use
Zigpoll offers an intuitive setup via the Shopify app, featuring a drag-and-drop editor for easy survey creation. Its clean user interface is designed for ease of use, even for merchants without dedicated technical staff.
Integrations
Zigpoll integrates natively with Shopify, supporting multi-trigger surveys and zero-party data collection. It also connects with email marketing tools and some CRMs, enhancing its utility for e-commerce merchants.
Customer Support and Documentation
Zigpoll is known for responsive, helpful support delivered via chat and email, with documentation tailored to Shopify users. The team is proactive in addressing feedback and updating features, which many users appreciate.
Best-Fit Customer Profile
Ideal for Shopify Plus merchants seeking a comprehensive survey solution with diverse survey types and easy integration, aiming to collect actionable customer insights throughout the shopping experience.
Three-Way Comparison
The following table summarizes the key features of Simplesat, Fairing, and Zigpoll:
| Feature | Simplesat | Fairing | Zigpoll |
|---|---|---|---|
| Core Features | One-click CSAT, CES, and NPS surveys for MSPs and service teams | Post-purchase attribution surveys with deep analytics integrations | Post-purchase, on-site, and exit-intent surveys with zero-party data collection |
| Pricing Model | Tiered pricing based on survey volume and integrations; custom enterprise pricing | Free tier available; paid plans start at approximately $20 per month | Free tier with 100 responses/month; paid plans start at approximately $39 per month |
| Ease of Setup and Use | Simple setup with minimal customization; integrates with help desk software | Moderate setup complexity; integrates with Shopify checkout and analytics | Intuitive setup via Shopify app; drag-and-drop editor; clean UI |
| Integrations | Zendesk, Freshdesk, Autotask, Salesforce, HubSpot | Deep integration with Shopify; connects with Klaviyo, Elevar, and others | Native Shopify integration; supports email marketing tools and some CRMs |
| Customer Support and Documentation | Responsive email and chat support |
