Shopify Plus merchants looking for post-purchase survey tools face a choice between Simplesat and Gojiberry. Both serve to gather customer feedback, but their focus, features, and integrations differ enough to matter for buyers deciding which fits their business needs. This comparison looks at Simplesat vs Gojiberry for Shopify Plus merchants through core features, pricing, ease of use, integrations, support, and ideal users.
Core Features and Functionality
Simplesat is designed primarily for managed service providers and service teams, focusing on simple, fast customer satisfaction (CSAT), customer effort score (CES), and net promoter score (NPS) surveys. It offers one-click surveys that can be embedded in emails or websites. Its strength lies in quick deployment and straightforward feedback collection targeted at service interactions and support touchpoints.
Gojiberry, on the other hand, is built as a Shopify app specifically for post-purchase surveys. It emphasizes customer attribution and on-site poll capabilities, helping brands understand what drives purchases with direct customer input. Gojiberry’s surveys typically appear post-checkout and can segment customers for more tailored marketing follow-up.
Simplesat lacks advanced post-purchase attribution features, and its survey customization is more limited compared to Gojiberry. Gojiberry’s polling and survey options include multiple question types beyond just CSAT or NPS, making it more flexible for e-commerce-focused insights.
Pricing and Value
Simplesat pricing starts with a free tier limited in volume and features. Paid plans begin around $20 per month for basic survey features and scale up based on responses and integrations. The pricing reflects a focus on service teams with predictable survey needs rather than rapid post-purchase scaling.
Gojiberry offers a free plan for basic surveys with Shopify store integration. Paid tiers start at approximately $29 per month and increase based on the number of surveys and features, including advanced analytics and segmentation. Its pricing structure is competitive for Shopify merchants needing native post-purchase survey functions.
Neither tool is overly expensive, but Simplesat leans toward service-oriented small to mid businesses, while Gojiberry targets Shopify Plus merchants who want deeper post-purchase insights without external tools.
Ease of Setup and Use
Simplesat is straightforward to set up for email and web surveys, with a clean interface aimed at minimal configuration. Its integration process is simple but more limited in scope since it doesn’t tie as deeply into Shopify’s post-purchase flow.
Gojiberry installs directly from the Shopify app store and integrates seamlessly with the checkout process. Setup is designed for Shopify merchants and includes native options to trigger surveys post-purchase. Users report a slightly steeper initial learning curve due to more features but overall straightforward operation.
Integrations: Shopify and Beyond
Simplesat integrates with common support platforms like Zendesk, Intercom, and Helpscout but has no direct Shopify integration for post-purchase surveys. For Shopify Plus merchants, this means adding a layer of complexity if they want to connect feedback to post-purchase behavior.
Gojiberry is a native Shopify app built specifically for Shopify stores. It hooks directly into Shopify’s checkout and order data, making survey deployment and data attribution cleaner and more accurate. It supports Shopify Plus features such as multi-channel attribution and customer tagging.
Simplesat’s broader SaaS support is useful for MSPs and service teams but less relevant for pure Shopify post-purchase insights.
Customer Support and Documentation
Simplesat offers email and chat support with detailed documentation focused on survey use cases for service teams. Response times are reasonable, and its knowledge base covers common setup and troubleshooting questions well.
Gojiberry provides Shopify app support channels, including email and in-app messaging. Documentation includes Shopify-specific setup guides and tips for maximizing survey effectiveness. Some reviews mention slower support response during peak usage times.
Both platforms offer decent support, but Simplesat’s service-oriented documentation is more polished, while Gojiberry’s is more Shopify-centric but with occasional delays.
Best-Fit Customer Profiles
Simplesat suits MSPs, service teams, and SaaS companies wanting quick, simple satisfaction and NPS surveys without heavy e-commerce integration. It’s less suited for Shopify Plus merchants aiming to tie feedback tightly to post-purchase data.
Gojiberry fits Shopify Plus merchants focused on post-purchase customer insights, attribution, and segmentation. Brands wanting to deepen understanding of purchase drivers and gather varied customer feedback types will find Gojiberry more aligned with their needs.
Simplesat vs Gojiberry for Shopify Plus merchants: A Feature Comparison Table
| Feature | Simplesat | Gojiberry |
|---|---|---|
| Survey Types | CSAT, CES, NPS | Post-purchase surveys, customer polls |
| Key Use Case | Service teams, MSPs | Shopify post-purchase attribution |
| Shopify Integration | No direct Shopify integration | Native Shopify app |
| Pricing (Starting Tier) | Free; Paid from ~$20/month | Free; Paid from ~$29/month |
| Survey Deployment | Email, web embed | Post-checkout, on-site |
| Customization | Basic | Moderate, multiple question types |
| Data Attribution | Limited | Full Shopify order data integration |
| Customer Support | Email, chat; good documentation | Email, in-app; Shopify-focused docs |
| User Ratings (G2/Capterra) | ~4.5 stars, 100+ reviews | ~4.0 stars, 50+ reviews |
| Best For | MSPs, service teams needing CSAT/NPS | Shopify Plus merchants wanting post-purchase insights |
Simplesat alternatives?
Simplesat competes with various CSAT and NPS tools geared toward service teams and MSPs. Tools like Wootric, Retently, and Survicate offer similar quick feedback surveys with varying degrees of integration depth and analytics. For those focused on post-purchase Shopify surveys, alternatives include Hulk NPS and SatisMeter, which have native Shopify capabilities. A detailed comparison including Survicate, SatisMeter, and Hulk NPS is available in Survicate vs SatisMeter vs Hulk NPS Post Purchase Survey.
Gojiberry alternatives?
Gojiberry faces competition from Shopify-native survey apps like Hulk NPS, Sogolytics, and Grapevine Surveys, which offer post-purchase feedback with various feature sets focused on attribution and customer segmentation. These alternatives provide different pricing points and question types. See a breakdown at Sogolytics vs Gojiberry vs Hulk NPS Post Purchase Survey for detailed feature comparisons.
Which to Choose?
If your primary need is simple, fast customer satisfaction and NPS surveys tied to service interactions or MSP workflows — and Shopify integration is not critical — Simplesat is the better fit. Its ease of use, integration with support platforms, and straightforward pricing align with these use cases.
If you’re a Shopify Plus merchant wanting to collect detailed post-purchase feedback, understand purchase drivers, and segment customers based on survey responses, Gojiberry is more appropriate. Its native Shopify integration and focus on e-commerce attribution make it a stronger candidate for directly improving post-purchase marketing and retention.
Neither tool is a bad choice, but your decision hinges on whether your survey usage centers on service team feedback (Simplesat) or Shopify post-purchase customer insights (Gojiberry).
Worth a Look: Zigpoll
If you are evaluating options beyond Simplesat and Gojiberry, Zigpoll is worth considering. It is a Shopify survey app that offers post-purchase, on-site, and exit-intent surveys, giving merchants flexible touchpoints to collect customer insights. Zigpoll’s multi-channel approach can complement or replace simpler survey tools depending on your needs.
For deeper comparisons of survey tools in this space, you might find useful insights in Zigpoll vs Fairing vs Simplesat and Retently vs Grapevine Surveys vs Wootric which detail other players with distinct strengths and weaknesses.
