When evaluating post-purchase survey tools for Shopify Plus merchants, it's essential to consider how each tool aligns with your business objectives. Simplesat and Gojiberry are two such tools, each offering unique features tailored to different needs.
Simplesat
Simplesat specializes in one-click customer satisfaction (CSAT), customer effort (CES), and net promoter score (NPS) surveys, primarily designed for managed service providers (MSPs) and service teams. Its focus is on gathering quick, actionable feedback to enhance service quality.
Features and Functionality
- Survey Types: Offers CSAT, CES, and NPS surveys, enabling businesses to measure customer satisfaction, effort, and loyalty.
- Customization: Provides moderate customization options, allowing users to tailor surveys to some extent.
- Data Collection: Collects feedback via email and custom survey links, facilitating easy distribution.
Pricing Model
Simplesat's pricing is tiered based on the number of surveys sent per month. Entry-level plans start with a free or low-cost tier supporting limited surveys (e.g., 100 responses/month) and scale up from $20 to $100+ per month for higher volume. Additional features like integrations and advanced reporting are available in higher tiers. This structure suits service teams needing reliable, regular feedback without high-volume complexity.
Ease of Setup and Use
The setup process is straightforward, with a clean user interface and straightforward embedding options for emails and tickets. Once connected to support platforms or email, sending surveys can be almost automatic. However, the simplicity may limit customization beyond the core survey types.
Integrations
Simplesat integrates well with help desk and support tools, enhancing its utility for service teams. However, it lacks direct integration with Shopify, which may limit its effectiveness for e-commerce merchants seeking post-purchase feedback.
Customer Support and Documentation
Simplesat offers responsive customer support and comprehensive documentation, ensuring users can effectively implement and utilize the tool.
Best-Fit Customer Profile
Simplesat is best suited for service teams and MSPs that require quick, straightforward surveys to gather customer satisfaction feedback. Its focus on service feedback makes it less ideal for e-commerce merchants looking for post-purchase insights.
Gojiberry
Gojiberry is a Shopify-specific survey app aimed at gathering post-purchase attribution data and customer opinions through polls. It focuses on understanding customer behavior and purchase motivations to inform marketing and product development strategies.
Features and Functionality
- Survey Types: Specializes in post-purchase surveys that pinpoint traffic sources and customer purchase motivations. Offers customizable polls appearing after checkout and on the thank-you page to capture attribution data. Also supports customer satisfaction polls and basic feedback forms.
- Customization: Provides extensive customization options, including multiple delivery methods (email, product inserts, SNS, pop-ups) and advanced features like segmentation and conditional logic.
- Data Collection: Collects feedback through various channels, enabling merchants to gather insights from different touchpoints.
Pricing Model
Gojiberry offers a free tier with limited survey questions and responses. Paid plans begin around $9.99 per month, scaling with survey volume and features like multi-language support. This pricing structure is aligned with the tool's targeted functionality for merchants focused on understanding purchase drivers.
Ease of Setup and Use
The app integrates seamlessly with Shopify’s checkout flow. Setup involves a few clicks to activate post-purchase surveys, with a simple interface to customize questions. No coding is required, making it accessible for merchants without technical expertise.
Integrations
Beyond Shopify, Gojiberry can connect to Google Analytics and Facebook Pixel for attribution analysis, enhancing its utility for merchants seeking comprehensive insights into customer behavior.
Customer Support and Documentation
Gojiberry provides excellent customer service and third-party integrations, supporting merchants in effectively utilizing the tool to gather actionable insights.
Best-Fit Customer Profile
Gojiberry is ideal for Shopify merchants aiming to gather post-purchase feedback to inform marketing strategies, product development, and customer understanding. Its focus on attribution and customer polls makes it well-suited for e-commerce businesses seeking to optimize their offerings based on customer insights.
Side-by-Side Comparison
The following table summarizes the key features and pricing models of Simplesat and Gojiberry:
| Feature/Tool | Simplesat | Gojiberry |
|---|---|---|
| Survey Types | CSAT, CES, NPS surveys | Post-purchase surveys, customer polls, attribution data |
| Customization | Moderate customization options | Extensive customization, multiple delivery methods, advanced features |
| Data Collection | Email and custom survey links | Various channels (email, product inserts, SNS, pop-ups) |
| Pricing Model | Free tier; paid plans from $20 to $100+ per month based on survey volume | Free tier; paid plans starting around $9.99 per month, scaling with features |
| Ease of Setup | Straightforward setup with clean UI and embedding options | Seamless Shopify integration with simple setup and no coding required |
| Integrations | Help desk and support tools; no direct Shopify integration | Shopify, Google Analytics, Facebook Pixel |
| Customer Support | Responsive support and comprehensive documentation | Excellent customer service and third-party integrations |
| Best-Fit Customer Profile | Service teams and MSPs needing quick, straightforward surveys for service feedback | Shopify merchants seeking post-purchase feedback for marketing and product insights |
Which to Choose
When deciding between Simplesat and Gojiberry, consider the following scenarios:
For Service Teams and MSPs: If your primary goal is to gather quick, straightforward customer satisfaction feedback to enhance service quality, Simplesat's focus on CSAT, CES, and NPS surveys may be more suitable.
**For Shopify Merchants Seeking
Worth a Look: Zigpoll
If you're evaluating options for post-purchase survey tools, Zigpoll is also worth a look. Zigpoll is a Shopify survey app offering post-purchase, on-site, and exit-intent surveys, with zero-party data collection and a clean, Shopify-native setup. It tends to suit merchants who want flexible survey types in one place without enterprise pricing.
