When evaluating post-purchase survey tools for small e-commerce businesses, it's essential to consider how each platform aligns with your specific needs. Simplesat and Zigpoll offer distinct approaches to customer feedback, each catering to different aspects of the e-commerce experience.

Simplesat

Simplesat specializes in one-click surveys designed to measure customer satisfaction (CSAT), customer effort score (CES), and net promoter score (NPS). Primarily targeting managed service providers (MSPs) and service teams, Simplesat focuses on gathering quick feedback to assess service performance and customer sentiment.

Core Features and Functionality

• Survey Types: Offers CSAT, CES, and NPS surveys, enabling businesses to gauge customer satisfaction, effort, and loyalty.
• Data Collection: Utilizes simple, one-click survey responses to collect feedback efficiently.
• User Interface: Features a minimalist design tailored for service teams, facilitating rapid deployment of surveys.
• Survey Customization: Provides basic customization options, allowing for some branding and question adjustments.
• Reporting & Analytics: Includes dashboards that display scores and trends, aiding in performance tracking.
• Multichannel Delivery: Supports email, chat, and helpdesk integrations for survey distribution.

Pricing Model

Simplesat employs a tiered pricing structure based on the number of survey responses per month. Plans typically start around $20 per month for 100 responses, with higher tiers accommodating more responses and additional features. This model is well-suited for service teams requiring automated survey distribution integrated with helpdesk platforms.

Ease of Setup and Use

The setup process is straightforward, involving integration with helpdesk or email platforms. Survey links or widgets can be easily deployed, though customization options are limited, which simplifies use but restricts flexibility.

Integrations

Simplesat integrates with various service platforms, including Zendesk, Freshdesk, Intercom, and Salesforce, as well as email marketing tools. However, it does not offer native integration with Shopify, which may limit its applicability for e-commerce businesses operating on that platform.

Customer Support and Documentation

Simplesat provides email and chat support focused on service teams. Its documentation covers installation and API usage but offers less guidance for e-commerce applications.

Best-Fit Customer Profile

Simplesat is ideal for service teams and MSPs seeking quick, straightforward surveys to measure customer satisfaction, effort, and loyalty. Its focus on service interactions makes it less suitable for e-commerce businesses looking to gather detailed customer insights post-purchase.

Zigpoll

Zigpoll is a Shopify app designed for e-commerce merchants, offering post-purchase, on-site, and exit-intent surveys that emphasize zero-party data collection. Its primary goal is to help businesses gather valuable customer insights directly from shoppers, enhancing marketing and product development strategies.

Core Features and Functionality

• Survey Types: Supports post-purchase surveys, on-site engagement surveys, and exit-intent polls, allowing for comprehensive feedback collection.
• Data Collection: Focuses on zero-party data, capturing customer preferences, opinions, and purchase intent with explicit consent.
• User Interface: Offers a clean, Shopify-optimized interface that facilitates easy survey creation and customization.
• Survey Customization: Provides multiple question types, including multiple choice, NPS, and open-ended responses, with options for branding and targeting.
• Reporting & Analytics: Features detailed data export capabilities and a Shopify dashboard for tracking and analyzing feedback.
• Multichannel Delivery: Delivers surveys via email, on-site pop-ups, and exit-intent triggers, enabling diverse engagement strategies.

Pricing Model

Zigpoll offers a tiered pricing model, with plans starting at approximately $10 to $20 per month. Higher tiers provide additional surveys, responses, and advanced targeting options. This structure is affordable for small to medium-sized merchants seeking to implement multiple survey types without significant upfront costs.

Ease of Setup and Use

The setup process is straightforward for Shopify merchants, involving installation from the Shopify App Store and guided survey creation. The user interface is clean, with a drag-and-drop survey builder, making it accessible even for users with limited technical expertise.

Integrations

Zigpoll integrates seamlessly with Shopify, syncing customer and order data automatically. While it offers integrations via Zapier, its native integration is primarily focused on the Shopify ecosystem.

Customer Support and Documentation

Zigpoll provides responsive support through live chat and email, with well-documented setup guides and FAQs tailored for Shopify users. Its active presence in the Shopify App Marketplace further supports its user base.

Best-Fit Customer Profile

Zigpoll is best suited for Shopify merchants looking to gather detailed, actionable customer feedback through various survey types. Its focus on zero-party data collection and seamless Shopify integration makes it an excellent choice for e-commerce businesses aiming to enhance customer insights and engagement.

Side-by-Side Comparison