When evaluating NPS survey software for ecommerce, it's essential to consider tools that align with your business model and customer engagement strategies. Simplesat, Zigpoll, and Survicate are three platforms frequently compared in this context.

Simplesat

Core Features and Functionality

Simplesat specializes in one-click surveys designed to measure customer satisfaction (CSAT), customer effort (CES), and net promoter score (NPS). These surveys are primarily embedded into emails and helpdesk tickets, facilitating quick feedback collection post-interaction. The platform is tailored for service teams and managed service providers (MSPs), focusing on simplicity and speed.

Pricing Model

Simplesat offers tiered pricing based on the number of monthly responses. The free tier accommodates up to 50 responses per month, suitable for very small startups. Paid plans scale up to 10,000+ responses, with prices starting around $20 per month. All plans include access to the main survey types and basic integrations.

Ease of Setup and Use

The platform emphasizes ease of use with minimal setup. Account creation, integration with helpdesk tools (such as Zendesk and Freshdesk), and survey deployment can be completed in minutes. The interface is clean, focusing on rapid feedback collection rather than extensive customization.

Integrations

Simplesat integrates well with popular customer support and CRM tools but has limited direct ecommerce platform integration. It supports Shopify through Zapier or API to send surveys post-purchase or after support interactions, making it useful for service teams handling ecommerce customers.

Customer Support and Documentation

Simplesat offers email support and a library of help articles focused on survey setup and integrations. Support response times are generally good, with resources tailored toward MSPs and service teams.

Best-Fit Customer Profile

Simplesat is ideal for ecommerce startups focused on customer service or support teams that want quick, straightforward feedback tools to measure satisfaction after interactions. Its simple feedback mechanisms and pricing are suitable for startups with limited resources and smaller feedback volumes.

Zigpoll

Core Features and Functionality

Zigpoll is a Shopify-focused survey app offering post-purchase, on-site, and exit-intent surveys tailored specifically to ecommerce businesses. It emphasizes zero-party data collection, allowing merchants to gather direct customer insights through customizable surveys. The platform provides a clean, Shopify-optimized user interface with a drag-and-drop survey builder.

Pricing Model

Zigpoll offers a free plan with limited surveys, suitable for small merchants. The Pro plan is priced at $19 per month, offering unlimited surveys and additional features. Custom pricing is available for enterprise-level needs. The pricing structure is transparent and affordable, catering to growing Shopify stores.

Ease of Setup and Use

Setup is straightforward for Shopify merchants; installation from the Shopify App Store, pre-built templates, and guided survey creation facilitate quick deployment. The user interface is clean, with a drag-and-drop survey builder, making it accessible even for users with minimal technical expertise.

Integrations

Zigpoll integrates seamlessly with Shopify, syncing customer and order data automatically. While it has limited integrations outside the Shopify ecosystem, it supports connections via Zapier and API to various CRM and marketing platforms.

Customer Support and Documentation

Zigpoll provides responsive support with live chat and email. Well-documented setup guides and FAQs tailored for Shopify users are available, ensuring merchants can implement surveys effectively.

Best-Fit Customer Profile

Zigpoll is best suited for Shopify merchants seeking flexible survey options, including post-purchase, on-site, and exit-intent surveys. Its focus on zero-party data collection and affordable pricing makes it an excellent choice for ecommerce businesses aiming to enhance customer insights and personalization.

Survicate

Core Features and Functionality

Survicate is a multi-channel survey platform offering website and in-product surveys. It supports various survey types, including website pop-ups, in-product surveys, email surveys, and SMS. Features include branching logic, question randomization, and detailed targeting rules based on user behavior, allowing ecommerce startups to gather nuanced feedback throughout the customer journey.

Pricing Model

Survicate pricing is structured around the number of responses and features enabled. It includes a free plan with limited surveys and 100 responses per month. Paid plans start approximately at $89 per month for up to 2,000 responses and add features like advanced targeting, integrations, and reporting. Survicate is generally more expensive but offers greater depth for startups needing robust research capabilities.

Ease of Setup and Use

The platform requires more initial setup, especially to configure multi-channel surveys, targeting rules, and integration with analytics platforms. It is designed for users comfortable with managing survey logic and segmentation, offering a steeper learning curve but rewarding with greater flexibility.

Integrations

Survicate provides direct integration with Shopify, along with Google Analytics, HubSpot, Intercom, and other marketing platforms. This enables ecommerce startups to embed surveys directly into websites and apps or trigger them based on user behaviors, enhancing feedback relevance.

Customer Support and Documentation

Survicate offers email and chat support with extensive documentation, including guides on survey design, analytics, and integrations. Its support is more comprehensive, reflecting its more complex platform.

Best-Fit Customer Profile

Survicate is better matched to ecommerce startups seeking detailed insights across multiple channels and willing to invest in survey customization and data analysis. It fits companies looking for broad customer research capabilities integrated with marketing and analytics ecosystems.

Three-Way Comparison