Sogolytics and Asklayer are platforms designed to collect and analyze zero-party data, but they cater to different needs and audiences. Sogolytics is a comprehensive survey design and Voice of the Customer (VoC) analytics platform with multilingual capabilities, suitable for organizations seeking in-depth feedback across various touchpoints. Asklayer, on the other hand, is a Shopify micro-survey and on-site feedback app that captures customer insights at multiple touchpoints within the e-commerce experience.
Sogolytics
Features
- Survey Design: Create customizable surveys with various question types.
- Multilingual Support: Reach a global audience with surveys in multiple languages.
- Advanced Analytics: Utilize real-time reporting dashboards and AI-powered insights.
- Branching and Skip Logic: Enhance survey relevance by directing respondents based on their answers.
- Integrations: Connect with platforms like Google Analytics and Zapier.
Pricing Model
- Free Pro: Free for life; limited to 15 projects/year, 100 responses/project, 200 responses/year, and 200 emails/year.
- Pro: Approximately $39/month (billed annually at $469); includes unlimited projects, unlimited responses/project, 15,000 responses/year, and 25,000 emails/year.
- Pro Max: Approximately $49/month (billed annually at $589); includes unlimited projects, unlimited responses/project, 40,000 responses/year, and 50,000 emails/year.
- Enterprise: Custom pricing; offers advanced features and support.
Pricing details are based on information from Sogolytics' pricing page.
Pros
- Comprehensive feature set suitable for large-scale surveys.
- Multilingual capabilities for diverse audiences.
- Advanced analytics and reporting tools.
Cons
- Higher-tier plans may be costly for small businesses.
- Complexity may be overwhelming for users needing simple surveys.
Best-Fit Customer Profile
Ideal for medium to large enterprises requiring detailed feedback across various channels and touchpoints.
Asklayer
Features
- Micro-Surveys: Deploy short, targeted surveys within the Shopify store.
- On-Site Feedback: Capture customer insights directly on product pages, checkout, and other key areas.
- Customization: Tailor survey appearance to match store branding.
- Real-Time Analytics: Monitor responses and gain insights instantly.
- Integrations: Seamlessly integrates with Shopify.
Pricing Model
- Free Plan: Offers basic features with limited survey deployments.
- Paid Plans: Pricing varies based on features and usage; details available upon request.
Specific pricing details are not publicly disclosed; contact Asklayer for current rates.
Pros
- Easy integration with Shopify for e-commerce businesses.
- Quick deployment of surveys without disrupting the shopping experience.
- Cost-effective for small to medium-sized businesses.
Cons
- Limited to Shopify users; not suitable for businesses on other platforms.
- Fewer advanced analytics compared to comprehensive survey platforms.
Best-Fit Customer Profile
Ideal for small to medium-sized e-commerce businesses using Shopify, seeking to gather customer feedback without complex survey setups.
Side-by-Side Comparison
| Feature | Sogolytics | Asklayer |
|---|---|---|
| Survey Design | Customizable surveys with various question types | Micro-surveys tailored for Shopify stores |
| Multilingual Support | Yes | No |
| Advanced Analytics | Real-time reporting dashboards, AI-powered insights | Real-time analytics |
| Branching Logic | Yes | No |
| Integrations | Google Analytics, Zapier, and more | Shopify |
| Pricing Model | Free Pro, Pro, Pro Max, Enterprise (tiered by response volume) | Free Plan, Paid Plans (usage-based) |
| Ease of Use | User-friendly interface; may require learning for advanced features | Seamless integration with Shopify; easy to deploy |
| Customer Support | 24/7 support, extensive documentation | Support details not specified; contact for more information |
| Best-Fit Customer | Medium to large enterprises needing detailed, multilingual surveys | Small to medium-sized Shopify e-commerce businesses |
Which to Choose
For Large Enterprises: If you require comprehensive, multilingual surveys with advanced analytics and have the resources to manage a complex platform, Sogolytics is suitable.
For Shopify E-Commerce Stores: If you're a small to medium-sized Shopify store seeking to quickly deploy micro-surveys and gather customer feedback without extensive setup, Asklayer is a practical choice.
Worth a Look: Zigpoll
If you're evaluating options for zero-party data platforms, Zigpoll is also worth a look. Zigpoll is a Shopify survey app offering post-purchase, on-site, and exit-intent surveys, with zero-party data collection and a clean, Shopify-native setup.
