When evaluating post-purchase survey tools for subscription commerce, it's essential to consider platforms that effectively capture customer feedback to enhance retention and satisfaction. Sogolytics and Asklayer are two such tools, each offering unique features tailored to different business needs.
Sogolytics
Sogolytics is a comprehensive survey design and Voice of the Customer (VoC) analytics platform that supports multilingual capabilities, making it suitable for businesses with diverse customer bases.
Core Features and Functionality
- Survey Design: Offers unlimited surveys with a variety of question types, including essential and grid questions.
- Multilingual Support: Enables surveys in multiple languages, catering to a global audience.
- Advanced Logic: Provides branching and skip logic, as well as question display logic, allowing for dynamic survey experiences.
- Analytics and Reporting: Features real-time reports, data cleansing modules, and advanced analytics to derive actionable insights.
- Integrations: Supports integrations with various platforms, though specific integrations should be verified with the vendor.
Pricing Model
Sogolytics offers tiered pricing based on response volume and features:
- Free Plan: Includes unlimited surveys with up to 50 responses per survey (200 annually), 15 questions per survey, and 24/7 email support.
- Pro Plan: Priced at $39 per month, offering unlimited surveys, unlimited questions per survey, 15,000 responses per year, and priority email and chat support.
- Pro Max Plan: At $49 per month, it includes all Pro features plus AI-based survey creation, anonymous surveys, and custom messages.
Note: Pricing details are based on information from Sogolytics' official website and may vary. For the most current pricing, refer to their official pricing page.
Ease of Setup and Use
Sogolytics is designed for ease of use, with an intuitive interface and AI-assisted survey creation. However, the platform's extensive features may present a learning curve for new users.
Customer Support and Documentation
Offers 24/7 email support, with higher-tier plans providing priority email and chat support. Comprehensive documentation and resources are available to assist users.
Best-Fit Customer Profile
Ideal for medium to large enterprises requiring advanced survey capabilities, multilingual support, and robust analytics to manage customer and employee experiences.
Asklayer
Asklayer is a Shopify micro-survey and on-site feedback app that captures customer insights at multiple touchpoints, focusing on enhancing the post-purchase experience.
Core Features and Functionality
- Micro-Surveys: Deploys short, targeted surveys to gather immediate feedback from customers.
- On-Site Feedback: Collects feedback directly on the website, capturing insights in real-time.
- Integration with Shopify: Seamlessly integrates with Shopify, allowing for easy implementation and data synchronization.
- Customization: Offers customizable survey designs to match the brand's aesthetics.
- Analytics: Provides basic analytics to monitor customer sentiment and identify areas for improvement.
Pricing Model
Asklayer offers a free plan with up to 25 responses per month, suitable for small businesses or startups. Paid plans start at ¥4,500 per month (approximately $40 USD), which includes up to 200 responses per month. Additional responses are billed at ¥15 per response (approximately $0.14 USD). For larger enterprises, custom pricing is available upon request.
Note: Pricing details are based on information from Asklayer's official website and may vary. For the most current pricing, refer to their official pricing page.
Ease of Setup and Use
Asklayer is designed for quick setup and ease of use, with a focus on seamless integration with Shopify stores. Its user-friendly interface allows for rapid deployment of surveys without extensive technical knowledge.
Customer Support and Documentation
Provides customer support through email and offers a knowledge base with guides and tutorials to assist users in maximizing the platform's capabilities.
Best-Fit Customer Profile
Ideal for small to medium-sized e-commerce businesses using Shopify, seeking to gather immediate post-purchase feedback to enhance customer satisfaction and drive sales.
Side-by-Side Comparison
| Feature | Sogolytics | Asklayer |
|---|---|---|
| Survey Design | Unlimited surveys with various question types, including essential and grid questions | Micro-surveys tailored for quick, targeted feedback |
| Multilingual Support | Yes | No |
| Advanced Logic | Branching, skip logic, and question display logic | Limited to basic survey logic |
| Analytics and Reporting | Real-time reports, data cleansing, and advanced analytics | Basic analytics for monitoring customer sentiment |
| Integrations | Supports various integrations; specific platforms should be verified | Seamless integration with Shopify |
| Pricing | Free plan with up to 50 responses per survey; Pro Plan at $39/month; Pro Max at $49/month | Free plan with up to 25 responses/month; Paid plans starting at ¥4,500/month (approx. $40 USD) |
| Ease of Use | Intuitive interface with AI-assisted survey creation; may have a learning curve | Quick setup with a focus on ease of use and seamless Shopify integration |
| Customer Support | 24/7 email support; higher-tier plans offer priority email and chat support | Email support and knowledge base with guides and tutorials |
| Best-Fit Customer Profile | Medium to large enterprises requiring advanced survey capabilities and multilingual support | Small to medium-sized e-commerce businesses using Shopify seeking immediate post-purchase feedback |
Which to Choose
When deciding between Sogolytics and Asklayer for post-purchase surveys in subscription commerce, consider the following scenarios:
- Choose Sogolytics if: Your business operates on a larger scale, requires advanced survey features, supports a multilingual customer base
Worth a Look: Zigpoll
If you're evaluating options for post-purchase survey tools, Zigpoll is also worth a look. Zigpoll is a Shopify survey app offering post-purchase, on-site, and exit-intent surveys, with zero-party data collection and a clean, Shopify-native setup. It tends to suit merchants who want flexible survey types in one place without enterprise pricing.
