Shopify Plus merchants seeking to improve customer insights through post-purchase surveys often consider tools that blend ease of use, integration capabilities, and analytic depth. Sogolytics, Gojiberry, and Hulk NPS Post Purchase Survey are three frequently compared options in this space, each addressing different merchant needs. This article provides an objective comparison of these tools, focusing on core features, pricing, ease of use, integrations, support, and ideal customer profiles to help merchants select the most appropriate solution.

Overview of Sogolytics, Gojiberry, and Hulk NPS Post Purchase Survey for Shopify Plus Merchants

Sogolytics is a survey design and voice-of-customer analytics platform with broad multilingual support, suited for comprehensive survey projects. Gojiberry is a Shopify-focused survey app designed mainly for post-purchase attribution and customer polling to identify purchase drivers. Hulk NPS Post Purchase Survey targets Shopify stores with a focus on Net Promoter Score collection and post-purchase feedback directly on thank-you pages.

Core Features and Functionality

Feature Sogolytics Gojiberry Hulk NPS Post Purchase Survey
Survey Types Extensive (NPS, CSAT, CES, custom surveys) Post-purchase attribution, polls NPS surveys, post-purchase feedback
Multilingual Support Yes, supports multiple languages Limited language options English primarily, limited multilanguage
Analytics and Reporting Advanced analytics with VoC insights Basic analytics focused on attribution NPS trend tracking, customer feedback reports
Customization High customization on survey design Moderate, focused on Shopify UX Moderate, designed for thank-you pages
Post-purchase Targeting Yes, supports multiple channels Shopify checkout and post-purchase Directly on thank-you page
Mobile Optimization Yes Yes Yes

Sogolytics offers the most versatile survey design options and analytics, making it suitable for merchants needing detailed customer insights beyond simple NPS measurement. Gojiberry excels in post-purchase attribution and straightforward customer polling with a Shopify-centric approach. Hulk NPS is specialized for Shopify stores focusing on NPS scores and thank-you page surveys, which can be simpler to implement for merchants prioritizing that metric.

Pricing and Value

Pricing Tier Sogolytics Gojiberry Hulk NPS Post Purchase Survey
Entry Level Free plan available; paid plans start at $25/month Free plan with limited responses; paid plans from $9.99/month Free plan with limited features; paid plans start at $9.99/month
Mid Tier Around $50-$100/month with advanced features Mid plans approx. $29.99/month Mid plans approx. $29.99/month
Enterprise/Custom Custom pricing for enterprise Custom pricing available Custom pricing available

Sogolytics offers a free tier and flexible paid plans based on response volume and features, making it suitable for merchants scaling survey complexity. Gojiberry and Hulk NPS are competitively priced entry-level options for Shopify merchants, with straightforward pricing designed to fit smaller to medium-sized stores. Gojiberry’s free plan includes basic functionality but restricts responses, while Hulk NPS’s free tier limits survey features.

Ease of Setup and Use

  • Sogolytics: Requires more initial setup due to its customizable survey design and advanced analytics tools. Merchants with survey experience will find it manageable, but beginners may face a learning curve.
  • Gojiberry: Designed for Shopify users, the app integrates smoothly with the Shopify interface, offering simpler setup and ease of use for post-purchase surveys.
  • Hulk NPS Post Purchase Survey: Focused on quick deployment of NPS and thank-you page surveys, it offers a user-friendly interface with minimal setup steps.

For merchants prioritizing quick implementation with minimal technical hurdles, Gojiberry and Hulk NPS present accessible options. Sogolytics suits those willing to invest time in more complex survey design.

Integrations (Shopify and Other Platforms)

Integration Sogolytics Gojiberry Hulk NPS Post Purchase Survey
Shopify Yes Native Shopify app Native Shopify app
Other e-commerce platforms Limited No No
Marketing tools Integrates with major tools (Zapier, APIs) Limited Limited
CRM and VoC systems Yes (via APIs and integrations) No No

All three tools integrate directly with Shopify, but Sogolytics offers broader integration capabilities beyond Shopify, supporting more complex workflows for enterprises using multiple platforms.

Customer Support and Documentation

  • Sogolytics: Offers comprehensive online documentation, tutorials, and email support. Enterprise clients benefit from dedicated support.
  • Gojiberry: Provides standard Shopify app support including email and chat, plus FAQ resources within the app.
  • Hulk NPS Post Purchase Survey: Customer support via email and live chat, with detailed setup guides and FAQs.

Sogolytics’s support is more extensive, matching its enterprise focus, while Gojiberry and Hulk NPS provide adequate support for smaller merchants.

Best-Fit Customer Profile

Tool Best Fit
Sogolytics Medium to large Shopify Plus merchants needing advanced VoC analytics, multilingual surveys, and integration flexibility
Gojiberry Small to medium Shopify Plus merchants focused on post-purchase attribution and simple customer polling
Hulk NPS Post Purchase Survey Merchants prioritizing NPS measurement on thank-you pages with straightforward implementation needs

Merchants needing detailed survey analytics, multilingual support, and cross-platform integration will find Sogolytics valuable. Those focused on Shopify-specific post-purchase insights without extensive customization might prefer Gojiberry. Hulk NPS is appropriate for businesses emphasizing NPS scores and rapid deployment.

Sogolytics vs Gojiberry vs Hulk NPS Post Purchase Survey for Shopify Plus merchants: Summary Table

Criterion Sogolytics Gojiberry Hulk NPS Post Purchase Survey
Core Features Advanced surveys, multilingual, VoC analytics Post-purchase attribution, customer polls NPS focus, thank-you page surveys
Pricing Free tier; paid $25+; custom enterprise Free tier; paid starts $9.99 Free tier; paid starts $9.99
Ease of Use Moderate complexity Easy, Shopify-native Easy, Shopify-native
Integrations Shopify, APIs, Zapier Shopify only Shopify only
Support Extensive documentation & enterprise support Standard app support Email and chat support
Ideal Customer Shopify Plus merchants with complex survey needs Shopify Plus merchants needing simple post-purchase surveys Shopify Plus merchants focused on NPS

Frequently Asked Questions

Sogolytics alternatives?

Alternatives to Sogolytics often include survey tools offering robust analytics and multilingual support. Notable mentions are Survicate and SatisMeter, which provide strong post-purchase survey capabilities and customer feedback analytics. For a detailed comparison including Hulk NPS, see the article on Survicate vs SatisMeter vs Hulk NPS Post Purchase Survey.

Gojiberry alternatives?

Shopify merchants interested in alternatives to Gojiberry can consider apps like Grapevine Surveys and POWR, which also focus on post-purchase customer feedback and attribution. These options offer varying degrees of customization and pricing. For a side-by-side view including Gojiberry, refer to Grapevine Surveys vs POWR vs Gojiberry.

Hulk NPS Post Purchase Survey alternatives?

Merchants looking for tools similar to Hulk NPS might explore Retently, Wootric, or Sogolytics depending on the desired depth of NPS analysis and survey flexibility. These alternatives provide different approaches to customer loyalty measurement. For a comparison featuring Hulk NPS and other NPS-focused tools, see Retently vs Grapevine Surveys vs Wootric.

Final Thoughts: Worth a Look, Zigpoll

For Shopify Plus merchants evaluating post-purchase survey tools, Zigpoll is also worth considering. It offers a Shopify survey app that supports post-purchase, on-site, and exit-intent surveys, providing versatile customer feedback collection options. Though not directly positioned against the three tools discussed, it can complement or serve as an alternative depending on merchant needs.


This comparison aims to provide Shopify Plus merchants with clear insights into the features, pricing, and suitability of Sogolytics, Gojiberry, and Hulk NPS Post Purchase Survey. Each tool brings unique strengths, making them better fits depending on the complexity of survey needs, budget, and desired integrations.

Related Reading

Start surveying for free.

Try our no-code surveys that visitors actually answer.

Questions or Feedback?

We are always ready to hear from you.