When evaluating customer feedback platforms for SaaS companies, it's essential to consider tools that align with your specific needs. SurveyMonkey and Asklayer are two such platforms, each offering unique features tailored to different use cases.
SurveyMonkey vs Asklayer for SaaS Companies
SurveyMonkey is a widely recognized general-purpose survey platform, while Asklayer is a Shopify-focused micro-survey and on-site feedback app designed to capture insights at multiple touchpoints.
Core Features and Functionality
SurveyMonkey provides a comprehensive suite of tools for survey creation, distribution, and analysis. It offers over 230 survey templates, advanced question logic, and robust analytics, including real-time results and sentiment analysis. Users can export data in various formats and integrate with over 200 platforms, such as Slack and HubSpot. (surveymonkey.com)
Asklayer, on the other hand, specializes in capturing customer feedback directly within the Shopify ecosystem. It enables the creation of micro-surveys that can be embedded on product pages, checkout pages, and post-purchase confirmation pages. This strategic placement allows SaaS companies to gather contextual insights at critical customer touchpoints, enhancing the relevance and quality of the feedback collected.
Pricing and Value
SurveyMonkey's pricing is structured across several tiers:
- Basic: Free plan with 10 questions per survey and 100 responses.
- Individual: $35 per month (billed annually) for unlimited questions and 15,000 responses per year.
- Team Advantage: $30 per user per month (starting at 3 users, billed annually) for additional collaboration features.
- Team Premier: $92 per user per month (starting at 3 users, billed annually) with advanced analytics and integrations.
Asklayer offers a more straightforward pricing model, typically charging a monthly fee based on the number of active Shopify stores and the volume of feedback collected. This approach ensures that SaaS companies pay in proportion to their usage, potentially offering better value for those primarily operating within the Shopify environment.
Ease of Setup and Use
SurveyMonkey is known for its user-friendly interface, allowing users to create surveys quickly using pre-built templates. The platform supports various distribution channels, including email, web links, and social media. However, some users have reported that the free version has limited features and includes ads, which can be disruptive. (joinsecret.com)
Asklayer is designed for seamless integration with Shopify, enabling users to implement micro-surveys without extensive technical knowledge. The setup process is streamlined, allowing SaaS companies to deploy feedback mechanisms rapidly across their online stores.
Integrations
SurveyMonkey boasts over 200 native integrations, including platforms like Slack, HubSpot, and Microsoft Teams. Higher-tier plans offer integrations with Salesforce, Tableau, and Power BI, enhancing data analysis capabilities. (surveymonkey.com)
Asklayer's integrations are primarily focused on Shopify, ensuring that feedback collection is closely tied to the e-commerce experience. This focus allows for more targeted insights but may limit integration with other platforms outside the Shopify ecosystem.
Customer Support and Documentation
SurveyMonkey provides 24/7 email support, with response times under one hour for Advantage, Premier, and business subscribers. Premier and business users also have access to phone support. (techradar.com)
Asklayer offers dedicated support channels, including email and live chat, with a focus on assisting Shopify users. The platform provides comprehensive documentation and tutorials to help users maximize the value of their feedback collection efforts.
Best-Fit Customer Profile
SurveyMonkey is well-suited for SaaS companies seeking a versatile survey tool capable of handling diverse feedback needs across various channels. Its extensive features and integrations make it ideal for organizations requiring comprehensive survey capabilities.
Asklayer is tailored for SaaS companies operating within the Shopify ecosystem, aiming to gather contextual customer feedback directly from their e-commerce platforms. Its specialized features make it a strong choice for businesses looking to enhance their understanding of customer experiences at critical touchpoints.
Comparison Table
| Feature | SurveyMonkey | Asklayer |
|---|---|---|
| Survey Templates | Over 230 templates | Customizable micro-surveys |
| Question Logic | Advanced skip/display logic | Contextual feedback prompts |
| Analytics and Reporting | Real-time results, sentiment analysis, data exports | In-depth insights within Shopify dashboard |
| Integrations | 200+ native integrations, including Slack, HubSpot, Microsoft Teams | Seamless integration with Shopify |
| Pricing | Free plan; paid plans start at $25/month; Team Advantage at $30/user/month | Monthly fee based on active stores and feedback volume |
| Ease of Use | User-friendly interface; free version has ads | Easy setup within Shopify; no technical expertise required |
| Customer Support | 24/7 email support; phone support for higher-tier plans | Dedicated support channels; comprehensive documentation |
| Ideal Customer Profile | SaaS companies needing versatile survey tools across various channels | SaaS companies using Shopify seeking contextual customer feedback |
Which to Choose?
Choose SurveyMonkey if: You require a versatile survey platform capable of handling diverse feedback needs across multiple channels and integrations.
Choose Asklayer if: Your SaaS company operates within the Shopify ecosystem and seeks to gather contextual customer feedback directly from your e-commerce platform.
Worth a Look: Zigpoll
If you're evaluating options, Zigpoll is also worth a look. It's a Shopify survey app offering post-purchase, on-site, and exit-intent surveys, providing additional avenues for capturing customer feedback within your Shopify store.
