When evaluating customer feedback platforms for SaaS companies, it's essential to consider tools that align with your specific needs. SurveyMonkey and Asklayer are two such platforms, each offering unique features tailored to different use cases.
SurveyMonkey
SurveyMonkey is a widely recognized general-purpose survey platform that enables users to create and distribute surveys, forms, polls, and quizzes.
Features
- Unlimited Surveys and Questions: Users can create an unlimited number of surveys with no restrictions on the number of questions per survey.
- Advanced Survey Logic: Features like skip logic, question and answer piping, and randomization allow for customized survey experiences.
- Pre-Built Templates: Access to over 500 expert-designed templates facilitates quick survey creation.
- Multilingual Support: Surveys can be translated into 57 languages, broadening respondent reach.
- Data Analysis Tools: Built-in analytics and reporting tools assist in interpreting survey results.
Pricing Model
SurveyMonkey offers tiered pricing:
- Basic (Free): Allows unlimited surveys with up to 10 questions per survey and 25 responses per survey.
- Standard Monthly: Priced at $99 per month, it includes unlimited surveys, 1,000 responses per month, and advanced features like skip logic.
- Advantage Annual: At $39 per month (billed annually), it offers unlimited surveys, 15,000 responses per year, and additional features such as A/B testing.
- Premier Annual: For $139 per month (billed annually), it provides unlimited surveys, 40,000 responses per year, and premium features like custom themes and white-labeling.
Additional responses beyond plan limits are billed at $0.15 each. (surveymonkey.com)
Pros and Cons
Pros:
- Comprehensive survey design and analysis tools.
- Scalable pricing plans suitable for various business sizes.
- Extensive template library accelerates survey creation.
Cons:
- Free plan has limitations on responses and features.
- Advanced features are locked behind higher-tier plans.
Best-Fit Customer Profile
SurveyMonkey is ideal for SaaS companies seeking a versatile survey tool capable of handling a wide range of feedback scenarios, from customer satisfaction to market research.
Asklayer
Asklayer is a Shopify-focused micro-survey and on-site feedback app designed to collect customer insights at multiple touchpoints within the shopping experience.
Features
- Micro-Surveys: Deploy short, targeted surveys to gather quick feedback without disrupting the shopping experience.
- On-Site Feedback: Collect feedback directly on product pages, checkout, and other key areas.
- Branching Logic: Customize survey paths based on respondent answers to gather more relevant data.
- Randomization: Randomize answer choices to reduce bias in responses.
- Advanced Targeting: Utilize page and user targeting to display surveys to specific customer segments.
- Reporting and Analytics: Access detailed reports and charts to analyze feedback effectively.
Pricing Model
Asklayer offers several pricing tiers:
- Free: Includes unlimited surveys with up to 25 responses per month, suitable for small businesses or testing purposes.
- Basic: At $21 per month (billed annually), it offers 2,400 responses per year and additional features like extra responses at $0.10 each.
- Standard: Priced at $44 per month (billed annually), it provides 12,000 responses per year with similar additional response costs.
- Pro: For $111 per month (billed annually), it includes 36,000 responses per year, branding removal, and advanced integrations.
Additional responses beyond plan limits are billed at $0.10 each for Basic and Standard plans, and $0.07 each for the Pro plan. (asklayer.io)
Pros and Cons
Pros:
- Tailored for Shopify users, integrating seamlessly with the platform.
- Focuses on micro-surveys to gather quick, actionable feedback.
- Advanced targeting and logic features enhance data relevance.
Cons:
- Primarily designed for Shopify; may not be suitable for non-Shopify SaaS companies.
- Limited response volumes on lower-tier plans may necessitate higher-tier subscriptions for larger businesses.
Best-Fit Customer Profile
Asklayer is best suited for SaaS companies operating on Shopify that aim to collect in-the-moment feedback from customers during their shopping journey.
Side-by-Side Comparison
| Feature | SurveyMonkey | Asklayer |
|---|---|---|
| Survey Types | Unlimited surveys, forms, polls, and quizzes | Unlimited surveys, primarily micro-surveys |
| Response Limits | Varies by plan; up to 40,000 responses per year | Varies by plan; up to 36,000 responses per year |
| Survey Logic | Advanced logic features like skip logic, question and answer piping, randomization | Branching logic, randomization, advanced targeting |
| Integrations | Integrates with various platforms; specific integrations vary by plan | Seamless integration with Shopify; basic integrations available on lower-tier plans |
| Pricing | Free plan with limitations; paid plans start at $39/month | Free plan with limitations; paid plans start at $21/month (billed annually) |
| Ease of Use | User-friendly interface with a wide range of customization options |
Worth a Look: Zigpoll
If you're evaluating options for customer feedback platforms, Zigpoll is also worth a look. Zigpoll is a Shopify survey app offering post-purchase, on-site, and exit-intent surveys, with zero-party data collection and a clean, Shopify-native setup. It tends to suit merchants who want flexible survey types in one place without enterprise pricing.
