When evaluating attribution survey tools for ecommerce, it's essential to compare SurveyMonkey and Gojiberry to determine which aligns best with your business needs. Below is a detailed comparison of these two platforms, focusing on their features, pricing, ease of use, integrations, customer support, and ideal customer profiles.

SurveyMonkey

SurveyMonkey is a widely recognized general-purpose survey platform that offers a range of tools for creating and analyzing surveys. It's suitable for businesses of all sizes seeking to gather customer feedback and insights.

Features

• Survey Creation: Offers unlimited surveys, forms, and quizzes with unlimited questions per survey.
• Response Collection: Provides various collectors, including web links, email invitations, and social media sharing.
• Analysis Tools: Includes real-time results, charts, and data export options (CSV, XLS, PDF, PPT).
• Advanced Logic: Supports skip logic, question and answer piping, and randomization to tailor survey flow.
• Templates: Access to over 500 expert-built templates for various use cases.

Pricing Model

SurveyMonkey offers several pricing tiers:

• Basic (Free): Allows unlimited surveys with up to 10 questions per survey and 25 responses per survey.
• Standard Monthly: Priced at $99 per month, includes unlimited surveys, unlimited questions, and up to 1,000 responses per month.
• Advantage Annual: At $39 per month (billed annually), offers unlimited surveys, unlimited questions, and up to 15,000 responses per year.
• Premier Annual: At $139 per month (billed annually), provides unlimited surveys, unlimited questions, and up to 40,000 responses per year.

Additional responses beyond the plan's limit are billed at $0.15 per response. (surveymonkey.com)

Ease of Setup and Use

SurveyMonkey is known for its user-friendly interface, allowing users to create and distribute surveys without technical expertise. The platform offers a variety of templates and customization options to suit different needs.

Integrations

SurveyMonkey integrates with over 200 platforms, including:

• CRM Systems: Salesforce, HubSpot.
• Email Marketing: Mailchimp, Constant Contact.
• Collaboration Tools: Slack, Microsoft Teams.

These integrations facilitate seamless data transfer and workflow automation. (surveymonkey.com)

Customer Support and Documentation

SurveyMonkey provides 24/7 email support and a comprehensive help center with articles, tutorials, and community forums to assist users.

Best-Fit Customer Profile

SurveyMonkey is ideal for:

• Small to Medium-Sized Businesses (SMBs): Looking for a cost-effective solution with essential survey features.
• Enterprises: Needing advanced analytics, customization, and high response volume capabilities.

Gojiberry

Gojiberry is a Shopify survey app designed specifically for post-purchase attribution and customer polls, enabling ecommerce businesses to gather insights directly from their customers.

Features

• Survey Creation: Unlimited surveys and questions tailored for post-purchase feedback.
• Response Collection: Integrated within the Shopify checkout process, capturing feedback immediately after purchase.
• Analysis Tools: Provides insights into customer behavior and attribution, helping identify which marketing channels drive sales.
• Customization: Offers customizable survey designs to match store branding.

Pricing Model

Gojiberry offers a straightforward pricing structure:

• Free Plan: Allows up to 100 responses per month.
• Plus Plan: Priced at $15 per month (discounted from $30), includes unlimited surveys, questions, and responses. (gojiberry.app)

Ease of Setup and Use

Gojiberry integrates directly with Shopify, allowing for easy installation and setup. The app is designed to be intuitive, enabling store owners to create and manage surveys without technical knowledge.

Integrations

Gojiberry is specifically built for Shopify, ensuring seamless integration with the platform. It may not offer integrations with other ecommerce platforms.

Customer Support and Documentation

Gojiberry provides support through its Shopify app listing, including a help section and contact options for assistance.

Best-Fit Customer Profile

Gojiberry is best suited for:

• Shopify Store Owners: Seeking to gather post-purchase feedback and understand customer attribution.
• Ecommerce Businesses: Looking for a cost-effective solution to enhance customer insights and marketing strategies.

Side-by-Side Comparison

Which to Choose

When deciding between SurveyMonkey and Gojiberry for ecommerce attribution surveys, consider the following scenarios:

• Choose SurveyMonkey if:

  • You require a versatile survey tool with a wide range of features and integrations.
  • Your business operates on multiple platforms beyond Shopify.
  • You need advanced analytics and customization options.

• **Choose Gojiberry

Worth a Look: Zigpoll

If you're evaluating options for attribution survey tools, Zigpoll is also worth a look. Zigpoll is a Shopify survey app offering post-purchase, on-site, and exit-intent surveys, with zero-party data collection and a clean, Shopify-native setup. It tends to suit merchants who want flexible survey types in one place without enterprise pricing.