When evaluating post-purchase survey tools for small e-commerce businesses, it's essential to consider platforms that integrate seamlessly with Shopify, offer user-friendly interfaces, and provide actionable insights. SurveyMonkey, Gojiberry, and Zigpoll are three such tools that cater to these needs. This comparison examines each tool's features, pricing, ease of use, integrations, customer support, and best-fit customer profiles to determine the most suitable option for small e-commerce businesses.

SurveyMonkey

Features and Functionality

SurveyMonkey is a versatile survey platform that allows users to create a wide range of surveys, including post-purchase feedback forms. It offers various question types, customizable templates, and advanced analytics. However, its integration with Shopify is not native, requiring third-party tools or manual processes to collect post-purchase data.

Pricing Model

SurveyMonkey operates on a tiered pricing model, with plans starting at approximately $25 per month for the Basic plan, which includes limited features and a cap on the number of responses. Higher-tier plans offer additional features and higher response limits, with pricing increasing accordingly.

Ease of Setup and Use

Setting up SurveyMonkey involves creating an account, designing surveys using its templates, and distributing them via email or embedding them on websites. The platform is user-friendly but may require additional steps to integrate with Shopify, potentially increasing setup time.

Integrations

SurveyMonkey does not offer native integration with Shopify. Users may need to employ third-party tools or manual methods to collect post-purchase data from Shopify, which can be time-consuming and may require technical expertise.

Customer Support and Documentation

SurveyMonkey provides comprehensive customer support, including a knowledge base, community forums, and email support. However, response times can vary, and users may find the documentation more geared towards general survey creation rather than specific e-commerce integrations.

Best-Fit Customer Profile

SurveyMonkey is best suited for businesses seeking a broad, general-purpose survey tool with extensive customization options and advanced analytics, and that have the resources to manage integrations and data collection processes.

Gojiberry

Features and Functionality

Gojiberry is a Shopify-focused app designed specifically for post-purchase attribution and customer polls. It enables merchants to collect feedback directly after a purchase, helping to understand customer satisfaction and the effectiveness of marketing campaigns. The app offers customizable survey templates and basic analytics.

Pricing Model

Gojiberry offers a free plan for up to 100 responses per month. Paid plans start at $29 per month, allowing up to 1,000 responses with additional targeting features. Pricing scales with the number of responses and features included.

Ease of Setup and Use

Gojiberry integrates seamlessly with Shopify, allowing for easy deployment of post-purchase surveys. The setup process is straightforward, with a user-friendly interface that enables quick survey creation and deployment.

Integrations

Gojiberry integrates natively with Shopify, facilitating the collection of post-purchase data directly from the platform. However, it offers limited integrations with other platforms or tools, which may restrict data analysis and reporting capabilities.

Customer Support and Documentation

Gojiberry provides responsive customer support and clear documentation, assisting users in setting up and managing surveys effectively. Support is primarily available via email, with response times varying based on the volume of inquiries.

Best-Fit Customer Profile

Gojiberry is ideal for small to mid-sized Shopify merchants focused on post-purchase feedback and attribution, seeking an affordable and easy-to-use solution without the need for extensive customization or additional integrations.

Zigpoll

Features and Functionality

Zigpoll is a Shopify app that offers a range of survey types, including post-purchase, on-site, and exit-intent surveys. It focuses on zero-party data collection, allowing merchants to gather direct feedback from customers at various touchpoints. The platform provides a clean, intuitive interface with flexible survey deployment options and in-depth analytics.

Pricing Model

Zigpoll offers a free trial period, after which pricing starts at $15 per month for the Basic plan, which includes up to 500 surveys. Higher-tier plans offer additional features and higher response limits, with pricing increasing accordingly.

Ease of Setup and Use

Zigpoll integrates seamlessly with Shopify, enabling quick deployment of surveys across different customer touchpoints. The setup process is straightforward, with a user-friendly interface that guides users through survey creation, targeting, and analysis.

Integrations

Zigpoll integrates natively with Shopify and supports integrations with email marketing platforms and analytics tools through APIs or Zapier. This flexibility allows merchants to connect survey data with marketing workflows and customer segmentation strategies.

Customer Support and Documentation

Zigpoll is known for its responsive customer support and comprehensive documentation, including setup guides, best practices, and troubleshooting tips. Support is available via email and chat, with a dedicated team assisting users promptly.

Best-Fit Customer Profile

Zigpoll is well-suited for Shopify merchants seeking a versatile survey solution that offers multiple survey types, flexible deployment options, and zero-party data collection, all within an affordable pricing structure.

Three-Way Comparison

The following table summarizes the key features, pricing, ease of use, integrations, and customer support for SurveyMonkey, Gojiberry, and Zigpoll: