When evaluating NPS survey software for ecommerce, it's essential to consider tools that align with your specific needs. SurveyMonkey, Hulk NPS Post Purchase Survey, and AskNicely each offer unique features tailored to different aspects of customer feedback collection.
SurveyMonkey
Core Features and Functionality
SurveyMonkey is a versatile survey platform that supports various survey types, including NPS, CSAT, and custom surveys. It offers a wide range of question types, extensive customization options, and robust reporting and analytics tools. Users can create unlimited surveys with unlimited questions, though free users are limited to 10 questions per survey. The platform supports over 57 languages and provides pre-written questions to streamline survey creation. Advanced features like A/B testing, image click maps, and quiz scoring are available on higher-tier plans. (surveymonkey.com)
Pricing Model
SurveyMonkey offers tiered pricing:
- Standard Plan: Approximately $99 per month, billed monthly.
- Advantage Plan: Approximately $39 per month, billed annually.
- Premier Plan: Approximately $139 per month, billed annually.
Each plan includes a set number of responses, with additional responses billed at $0.15 each. The Standard Plan allows for 40,000 responses per year. (surveymonkey.com)
Ease of Setup and Use
SurveyMonkey's interface is user-friendly, allowing for straightforward survey creation. However, advanced features like branching logic and A/B testing may require a learning curve. Integrating NPS surveys involves manual setup or using pre-built templates.
Integrations
SurveyMonkey integrates with platforms like Salesforce, HubSpot, and Mailchimp. For Shopify users, third-party integrations are necessary to connect SurveyMonkey with their ecommerce workflows.
Customer Support and Documentation
SurveyMonkey provides email and chat support on higher tiers, along with extensive online resources, tutorials, and community forums. Some users have reported occasional delays in support response times.
Best-Fit Customer Profile
SurveyMonkey is ideal for businesses needing diverse survey capabilities beyond NPS, suitable for cross-industry use. It's less recommended for Shopify-only ecommerce businesses focused solely on NPS.
Hulk NPS Post Purchase Survey
Core Features and Functionality
Hulk NPS is a Shopify-specific app designed for post-purchase NPS surveys on thank-you pages. It offers automated survey delivery after purchase, basic customization focused on NPS questions, and integrates seamlessly with Shopify's ecosystem. Reporting is centered on NPS scores, providing straightforward insights.
Pricing Model
Hulk NPS offers a subscription model starting at $9 per month, plus Shopify fees. This pricing is particularly cost-effective for Shopify merchants seeking simple post-purchase NPS surveys.
Ease of Setup and Use
The app is plug-and-play, embedding directly into Shopify's thank-you page with minimal configuration. Its simplicity makes it easy to use, though customization options are limited.
Integrations
Hulk NPS is a native Shopify app, integrating seamlessly within the Shopify ecosystem. Its integrations are primarily within Shopify, with limited connections to other platforms.
Customer Support and Documentation
Hulk NPS is known for responsive support, offering direct email assistance and some live support. Documentation is focused but not extensive outside the Shopify environment.
Best-Fit Customer Profile
Hulk NPS is best suited for Shopify stores seeking straightforward, automated post-purchase NPS surveys. It's less ideal for larger businesses needing broad survey capabilities or multi-channel data.
AskNicely
Core Features and Functionality
AskNicely is an AI-powered customer experience platform focused on NPS-driven feedback. It offers dynamic surveys that adapt based on customer responses, automated workflows for follow-ups, and advanced analytics with segmentation and driver analysis. The platform supports multiple ecommerce platforms, including Shopify, Magento, BigCommerce, and WooCommerce. (zigpoll.com)
Pricing Model
AskNicely operates on a SaaS subscription model with custom pricing, starting around $50 per month. This pricing reflects the premium features and support offered, catering to mid-size and enterprise ecommerce businesses.
Ease of Setup and Use
Setting up AskNicely involves integrating with ecommerce platforms and configuring user segmentation, which may require more time. The interface is clean and focused on NPS workflows, but initial setup benefits from training or support.
Integrations
AskNicely integrates directly with Shopify and supports other ecommerce platforms like Magento, BigCommerce, and WooCommerce. It also connects with CRM and marketing tools such as Salesforce, HubSpot, Zendesk, Slack, and Mailchimp. (zigpoll.com)
Customer Support and Documentation
AskNicely is praised for its comprehensive customer service, offering dedicated onboarding, live chat, webinars, and detailed documentation. Customers appreciate proactive support and fast issue resolution.
Best-Fit Customer Profile
AskNicely is ideal for ecommerce and service businesses focused on NPS with full customer journey analytics. It's less suitable for small businesses with tight budget constraints.
Three-Way Comparison
| Feature | SurveyMonkey | Hulk NPS Post Purchase Survey | AskNicely |
|---|---|---|---|
| Survey Type | General-purpose; supports NPS, CSAT, custom surveys | Specialized NPS + post-purchase surveys on Shopify thank-you pages | NPS-focused with follow-up and segmentation |
| Survey Customization | Extensive question types, branding options | Basic customization focused on NPS questions and thank-you page integration | Custom NPS questions, follow-up surveys |