When evaluating post-purchase survey tools for SaaS companies, it's essential to consider platforms that offer robust features, flexible pricing, and ease of use. SurveyMonkey and QuestionPro are two prominent options in this space.
SurveyMonkey
SurveyMonkey is a widely recognized general-purpose survey platform that caters to a broad audience, including SaaS companies seeking to gather post-purchase feedback.
Features
- Survey Creation: Offers unlimited surveys, forms, and quizzes with unlimited questions per survey.
- Response Management: Provides a set number of responses per survey, with additional responses billed at $0.15 each.
- Customization: Allows for custom themes, branding, and the removal of SurveyMonkey branding from surveys.
- Advanced Logic: Includes features like skip logic, question and answer piping, and randomization to tailor the survey experience.
- Integrations: Supports integrations with various platforms, though specific integrations should be verified on their website.
Pricing Model
SurveyMonkey offers tiered pricing:
- Basic (Free): Limited to 10 questions per survey and 25 responses per survey.
- Standard Monthly: Priced at $99 per month, includes 1,000 responses per month.
- Advantage Annual: Priced at $39 per month, billed annually, includes 15,000 responses per year.
- Premier Annual: Priced at $139 per month, billed annually, includes 40,000 responses per year.
Additional responses are billed at $0.15 each. (surveymonkey.com)
Pros and Cons
Pros:
- User-friendly interface suitable for beginners.
- Extensive template library to expedite survey creation.
- Advanced analytics and reporting features.
Cons:
- Higher-tier plans can be expensive for small teams.
- Limited number of responses on lower-tier plans.
Best-Fit Customer Profile
Ideal for SaaS companies that require a straightforward survey tool with a wide range of templates and basic analytics, and have a budget to accommodate higher-tier plans for increased response limits.
QuestionPro
QuestionPro is a mid-market survey and Voice of the Customer (VoC) platform that offers journey tracking and AI assistants, catering to businesses seeking advanced survey capabilities.
Features
- Survey Creation: Provides a variety of question types and advanced logic features.
- Response Management: Offers a set number of responses per survey, with additional responses priced based on the plan.
- Customization: Allows for extensive branding and customization options.
- Advanced Analytics: Includes AI-driven analytics, sentiment analysis, and journey tracking.
- Integrations: Supports integrations with various platforms, though specific integrations should be verified on their website.
Pricing Model
QuestionPro offers tiered pricing:
- Essentials (Free): Includes 200 responses per survey.
- Advanced: Priced at $99 per user per month, billed annually, includes 25,000 responses per year.
- Team Edition: Priced at $83 per user per month, billed annually, includes 100,000 responses per year.
- Research Suite: Pricing varies based on requirements. (questionpro.com)
Pros and Cons
Pros:
- Advanced analytics and AI-driven insights.
- Comprehensive survey design capabilities.
- Flexible response limits across plans.
Cons:
- Pricing may be higher compared to other platforms.
- Some advanced features may require additional training to utilize effectively.
Best-Fit Customer Profile
Suitable for SaaS companies that require advanced survey features, AI-driven analytics, and have the budget to invest in higher-tier plans for comprehensive capabilities.
Side-by-Side Comparison
| Feature | SurveyMonkey | QuestionPro |
|---|---|---|
| Survey Creation | Unlimited surveys, forms, and quizzes with unlimited questions per survey. | Variety of question types and advanced logic features. |
| Response Management | Set number of responses per survey; additional responses billed at $0.15 each. | Set number of responses per survey; additional responses priced based on plan. |
| Customization | Custom themes, branding, and removal of SurveyMonkey branding. | Extensive branding and customization options. |
| Advanced Analytics | Advanced analytics and reporting features. | AI-driven analytics, sentiment analysis, and journey tracking. |
| Integrations | Supports integrations with various platforms; specific integrations to be verified. | Supports integrations with various platforms; specific integrations to be verified. |
| Pricing | Free plan with limited features; paid plans starting at $99 per month. | Free plan with limited features; paid plans starting at $99 per user per month. |
Which to Choose
When deciding between SurveyMonkey and QuestionPro for post-purchase surveys in a SaaS company, consider the following:
SurveyMonkey: Ideal for companies seeking a user-friendly interface with a wide range of templates and basic analytics, and who have the budget to accommodate higher-tier plans for increased response limits.
QuestionPro: Suitable for companies requiring advanced survey features, AI-driven analytics, and comprehensive capabilities, with the budget to invest in higher-tier plans.
Evaluate your company's specific needs, budget, and desired features to determine the best fit.
Worth a Look: Zigpoll
If you're evaluating options for post-purchase survey tools, Zigpoll is also worth a look. Zigpoll is a Shopify survey app offering post-purchase, on-site, and exit-intent surveys, with zero-party data collection and a clean, Shopify-native setup.
