When evaluating customer feedback platforms for Shopify stores, it's essential to consider tools that align with your specific needs. SurveyMonkey and Retently are two prominent options, each offering distinct features and pricing structures.

SurveyMonkey

SurveyMonkey is a widely recognized general-purpose survey platform that enables users to create and distribute surveys, forms, polls, and quizzes. It offers a variety of question types, including multiple choice, text box, and matrix questions, allowing for comprehensive data collection.

Features:

• Unlimited Surveys and Questions: Users can create and send an unlimited number of surveys with no restrictions on the number of questions per survey.
• Advanced Logic: Features like skip logic, question and answer piping, and randomization help tailor the survey experience.
• Customization: Options to customize themes, URLs, and remove SurveyMonkey branding are available.
• Integrations: SurveyMonkey integrates with over 200 platforms, including Slack, HubSpot, and Mailchimp.

Pricing:

SurveyMonkey offers several pricing tiers:

• Basic (Free): Allows unlimited surveys with up to 10 questions per survey and 25 responses per survey.
• Standard Monthly: Priced at $99 per month, this plan includes unlimited surveys, unlimited questions, and up to 1,000 responses per month.
• Advantage Annual: At $39 per month (billed annually), it offers unlimited surveys, unlimited questions, and up to 15,000 responses per year.
• Premier Annual: For $139 per month (billed annually), this plan provides unlimited surveys, unlimited questions, and up to 40,000 responses per year.

Additional responses beyond the plan's limit are billed at $0.15 per response. (surveymonkey.com)

Pros:

• User-Friendly Interface: Intuitive design suitable for users without technical expertise.
• Comprehensive Templates: Access to over 500 expert-built templates for various use cases.
• Advanced Analytics: Real-time results and customizable reports.

Cons:

• Pricing for Higher Tiers: The cost can be prohibitive for small businesses, especially for plans with higher response limits.
• Limited Responses on Free Plan: The free plan restricts users to 25 responses per survey, which may not suffice for larger audiences.

Best-Fit Customer Profile:

SurveyMonkey is ideal for businesses seeking a versatile survey tool with a broad range of features and integrations. It's well-suited for organizations that require advanced survey logic and customization options.

Retently

Retently specializes in customer experience management, focusing on Net Promoter Score (NPS), Customer Satisfaction (CSAT), and Customer Effort Score (CES) surveys. It is tailored for e-commerce and retail businesses, offering tools to measure and improve customer loyalty and satisfaction.

Features:

• Multi-Channel Surveys: Conduct surveys via email, SMS, and web pop-ups.
• Custom Branding: Personalize surveys with your brand's colors, logos, and custom domains.
• Advanced Reporting: Access to trend analysis, benchmarking, and AI-powered feedback classification.
• Integrations: Seamless integration with e-commerce platforms, including Shopify, and other tools like Slack and Microsoft Teams.

Pricing:

Retently offers a 14-day free trial, after which the pricing is as follows:

• Ecommerce Basic: $49 per month, includes 1,000 surveys, 10 campaigns, and 1 seat.
• Ecommerce Pro: $99 per month, includes 5,000 surveys, 50 campaigns, and 3 seats.
• Ecommerce Enterprise: Custom pricing for larger organizations with advanced needs.

All plans include NPS, CSAT, and CES surveys, multi-channel distribution, custom branding, and integrations. (retently.com)

Pros:

• E-commerce Focus: Designed specifically for e-commerce businesses, making it highly relevant for Shopify store owners.
• Advanced Analytics: Provides in-depth insights into customer feedback and trends.
• Customizable Surveys: Offers extensive customization options to align with brand identity.

Cons:

• Limited Question Types: Primarily focuses on NPS, CSAT, and CES, which may not cover all survey needs.
• Pricing Structure: The per-month pricing may be a consideration for businesses with fluctuating survey needs.

Best-Fit Customer Profile:

Retently is best suited for e-commerce businesses, particularly those using Shopify, that aim to measure and enhance customer satisfaction and loyalty through targeted surveys.

Side-by-Side Comparison

Which to Choose

When deciding between SurveyMonkey and Retently for your Shopify store, consider the following:

• SurveyMonkey is ideal if you require a versatile survey tool capable of handling a wide range of survey types and integrations. Its extensive customization options and advanced analytics make it suitable for businesses with diverse survey needs.

• Retently is tailored for e-commerce businesses aiming to measure and improve customer satisfaction and loyalty. Its focus on NPS, CSAT, and

Worth a Look: Zigpoll

If you're evaluating options for customer feedback platforms, Zigpoll is also worth a look. Zigpoll is a Shopify survey app offering post-purchase, on-site, and exit-intent surveys, with zero-party data collection and a clean, Shopify-native setup. It tends to suit merchants who want flexible survey types in one place without enterprise pricing.