When evaluating post-purchase survey tools for ecommerce, it's essential to consider how SurveyMonkey and Wootric align with your business needs. SurveyMonkey is a widely recognized general-purpose survey platform, while Wootric specializes in real-time Net Promoter Score (NPS), Customer Satisfaction (CSAT), and Customer Effort Score (CES) micro-surveys tailored for B2B SaaS companies.
SurveyMonkey
Features
- Survey Creation: Offers unlimited surveys, forms, and quizzes with unlimited questions per survey.
- Response Collection: Provides various collectors, including web links, email invitations, and social media sharing.
- Analysis Tools: Includes real-time results, charts, and data export options to formats like CSV, XLS, and PDF.
- Advanced Logic: Supports skip logic, question and answer piping, and randomization to enhance survey flow.
- Integrations: Connects with over 200 platforms, such as Slack, HubSpot, and Microsoft Teams.
Pricing Model
SurveyMonkey offers tiered pricing:
- Basic (Free): Limited to 10 questions per survey and 25 responses per survey.
- Standard Monthly: $99/month, includes 1,000 responses per month.
- Advantage Annual: $39/month, billed annually at $468, includes 15,000 responses per year.
- Premier Annual: $139/month, billed annually at $1,668, includes 40,000 responses per year.
Additional responses are billed at $0.15 each. (surveymonkey.com)
Ease of Setup and Use
SurveyMonkey's intuitive interface allows users to create and distribute surveys without technical expertise. Its extensive template library facilitates quick survey creation.
Integrations
SurveyMonkey integrates with over 200 platforms, including Shopify, enabling seamless data flow between systems.
Customer Support and Documentation
Provides 24/7 email support and a comprehensive help center with guides and tutorials.
Best-Fit Customer Profile
Ideal for businesses seeking a versatile survey tool capable of handling various survey types and volumes, including post-purchase feedback.
Wootric
Features
- Survey Creation: Focuses on micro-surveys for NPS, CSAT, and CES, with customizable questions.
- Response Collection: Delivers surveys via web app, mobile app, email, link, and Intercom Messenger.
- Analysis Tools: Offers real-time analytics, text and sentiment analysis, and custom dashboards.
- Advanced Logic: Provides advanced survey targeting and auto-categorization of feedback themes.
- Integrations: Integrates with platforms like Intercom, Zendesk, Freshdesk, Mixpanel, Salesforce, HubSpot, and more.
Pricing Model
Wootric offers three plans:
- Professional: $99/month, includes one journey point (NPS, CSAT, or CES), up to five seats, and self-service support.
- Growth: $199/month, includes three journey points, up to 10 seats, and premium support.
- Voice of the Customer: Custom pricing, includes all Growth features plus CXInsight™, text and sentiment analytics, and custom dashboards. (wootric.com)
Ease of Setup and Use
Wootric's platform is designed for quick deployment, especially for B2B SaaS companies, with easy integration into existing workflows.
Integrations
Wootric integrates with platforms like Intercom, Zendesk, Freshdesk, Mixpanel, Salesforce, HubSpot, and more, facilitating seamless data synchronization.
Customer Support and Documentation
Offers self-service support for the Professional plan and premium support for the Growth plan, along with a comprehensive help center.
Best-Fit Customer Profile
Best suited for B2B SaaS companies seeking specialized, real-time customer experience feedback through micro-surveys.
Side-by-Side Comparison
| Feature | SurveyMonkey | Wootric |
|---|---|---|
| Survey Creation | Unlimited surveys with unlimited questions per survey | Micro-surveys focused on NPS, CSAT, and CES |
| Response Collection | Web links, email invitations, social media, embedded surveys | Web app, mobile app, email, link, Intercom Messenger |
| Analysis Tools | Real-time results, charts, data export to CSV, XLS, PDF | Real-time analytics, text and sentiment analysis, custom dashboards |
| Advanced Logic | Skip logic, question and answer piping, randomization | Advanced survey targeting, auto-categorization of feedback themes |
| Integrations | Over 200 platforms, including Shopify | Intercom, Zendesk, Freshdesk, Mixpanel, Salesforce, HubSpot, and more |
| Pricing Model | Tiered pricing: Free, Standard ($99/month), Advantage ($39/month), Premier ($139/month) | Professional ($99/month), Growth ($199/month), Voice of the Customer (custom pricing) |
| Best-Fit Customer Profile | Businesses needing versatile survey tools for various purposes, including post-purchase feedback | B2B SaaS companies seeking real-time customer experience feedback through micro-surveys |
Which to Choose
When deciding between SurveyMonkey and Wootric for post-purchase surveys in ecommerce, consider the following:
SurveyMonkey: Ideal for businesses requiring a versatile survey tool capable of handling various survey types and volumes, including post-purchase feedback.
Wootric: Best suited for B2B SaaS companies seeking specialized, real-time customer experience feedback through micro-surveys.
Evaluate your specific needs, budget, and the scale of your ecommerce operations to determine which tool aligns best with your objectives.
Worth
Worth a Look: Zigpoll
If you're evaluating options for post-purchase survey tools, Zigpoll is also worth a look. Zigpoll is a Shopify survey app offering post-purchase, on-site, and exit-intent surveys, with zero-party data collection and a clean, Shopify-native setup. It tends to suit merchants who want flexible survey types in one place without enterprise pricing.
