When evaluating zero-party data platforms for retail businesses, it's essential to consider tools that facilitate direct collection of customer data through surveys. SurveyMonkey, Zigpoll, and Retently are three such platforms, each offering unique features tailored to different business needs.
SurveyMonkey
Core Features and Functionality
SurveyMonkey is a widely recognized general-purpose survey platform that enables users to create and distribute surveys, forms, polls, and quizzes. It offers a variety of question types, including multiple choice, text box, and matrix questions. Advanced features like skip logic, question and answer piping, and randomization help in designing complex surveys. Users can also customize survey themes, remove branding, and set up custom URLs. Integration with platforms like Salesforce and Mailchimp is available, enhancing data collection and analysis capabilities.
Pricing Model
SurveyMonkey offers several pricing tiers:
Basic (Free) Plan: Allows unlimited surveys with up to 10 questions per survey and 25 responses per survey.
Standard Monthly: Priced at $99 per month, this plan includes unlimited surveys, unlimited questions per survey, and up to 1,000 responses per month.
Advantage Annual: At $39 per month (billed annually), it offers unlimited surveys, unlimited questions, and up to 15,000 responses per year.
Premier Annual: For $139 per month (billed annually), this plan provides unlimited surveys, unlimited questions, and up to 40,000 responses per year.
Additional responses beyond the plan limits are billed at $0.15 per response. (surveymonkey.com)
Ease of Setup and Use
SurveyMonkey's user-friendly interface allows for easy survey creation and distribution. The platform provides a variety of templates and pre-written questions to expedite the survey design process. However, some advanced features may require a learning curve for new users.
Integrations
SurveyMonkey integrates with various platforms, including Salesforce, Mailchimp, and Microsoft Teams, facilitating seamless data synchronization and analysis.
Customer Support and Documentation
SurveyMonkey offers 24/7 email support for paid plans and a comprehensive help center with guides and tutorials. Community forums are also available for peer support.
Best-Fit Customer Profile
SurveyMonkey is suitable for businesses of all sizes seeking a versatile survey tool with a broad range of features and integrations.
Zigpoll
Core Features and Functionality
Zigpoll is a Shopify-focused survey app designed for post-purchase, on-site, and exit-intent surveys, emphasizing zero-party data collection. It offers a variety of question formats, including single-select, multi-select, sliding scale, and photo selections. The platform provides AI-powered insights, automatic survey insights, and supports SMS surveys. Customization options include white-label support and custom CSS. Zigpoll integrates seamlessly with Shopify, allowing for easy embedding and triggering of surveys on the website. (zigpoll.com)
Pricing Model
Zigpoll offers several pricing tiers:
Lite: Free plan with unlimited surveys, 100 responses per month, and basic integrations.
Standard: At $29 per month, it includes 500 responses per month, 2,500 emails per month, and additional features like AI insights and SMS surveys.
Advanced: Priced at $97 per month, this plan offers 2,000 responses per month, 10,000 emails per month, and priority customer support.
Ultimate: For $194 per month, it provides unlimited responses per month, 10,000 emails per month, and advanced features like API access and custom domain name.
Annual billing options are available with a 25% discount. (zigpoll.com)
Ease of Setup and Use
Zigpoll's integration with Shopify allows for easy embedding and triggering of surveys on the website. The platform is intuitive, with a clean user interface and straightforward survey creation process.
Integrations
Zigpoll integrates seamlessly with Shopify, enabling easy embedding and triggering of surveys on the website. It also offers integrations with other platforms, including email marketing tools and analytics services.
Customer Support and Documentation
Zigpoll provides responsive customer support and offers a comprehensive help center with guides and tutorials. Users have praised the support team's availability and friendliness.
Best-Fit Customer Profile
Zigpoll is ideal for Shopify merchants seeking an easy-to-use survey tool with seamless integration and a focus on zero-party data collection.
Retently
Core Features and Functionality
Retently specializes in Net Promoter Score (NPS), Customer Satisfaction (CSAT), and Customer Effort Score (CES) surveys, tailored for e-commerce use cases. It offers automated survey distribution, real-time reporting, and advanced analytics. Customization options include branded survey templates and custom question logic. Retently integrates with platforms like Shopify, WooCommerce, and Zapier, facilitating data synchronization and workflow automation.
Pricing Model
Retently offers several pricing tiers:
Starter: At $49 per month, it includes 1,000 responses per month, automated survey distribution, and basic reporting.
Growth: Priced at $99 per month, this plan offers 2,500 responses per month, advanced reporting, and integrations with platforms like Shopify and WooCommerce.
Pro: For $199 per month, it provides 5,000 responses per month, advanced analytics, and priority support.
Enterprise: Custom pricing for businesses requiring more than 5,000 responses per month, with additional features and dedicated support.�
