When evaluating NPS survey software for ecommerce, it's essential to consider tools that align with your business needs. SurveyMonkey, Zigpoll, and Sogolytics are three prominent options, each offering unique features and pricing structures.

SurveyMonkey

Core Features and Functionality

SurveyMonkey is a widely recognized general-purpose survey platform that offers a variety of survey templates, including NPS surveys. It provides basic survey logic and analytics, suitable for general feedback collection.

Pricing Model

SurveyMonkey offers a free tier with limited features. Paid plans start at approximately $32 per month, with higher tiers offering advanced features and increased response limits.

Ease of Setup and Use

The platform is user-friendly, allowing for quick survey creation and deployment. Its intuitive interface is accessible to users without technical expertise.

Integrations

SurveyMonkey integrates with various platforms, including CRM and marketing tools, though its native integration with Shopify is limited. Additional integrations may require third-party tools or manual setup.

Customer Support and Documentation

SurveyMonkey provides email and live chat support for paid tiers and offers an extensive self-help library. Phone support is limited.

Best-Fit Customer Profile

SurveyMonkey is suitable for businesses seeking a general-purpose survey tool with a broad user base and ease of use, though it may lack ecommerce-specific features.

Zigpoll

Core Features and Functionality

Zigpoll is a Shopify-centric survey app designed for zero-party data collection through post-purchase, on-site, and exit-intent surveys. It offers a clean, user-friendly interface optimized for ecommerce use, focusing on gathering customer preferences and intent. The platform provides basic analytics with insights specific to ecommerce customer behavior.

Pricing Model

Zigpoll offers a tiered pricing structure:

• Lite: Free plan with up to 100 responses per month.
• Standard: $29 per month, includes 500 responses.
• Advanced: $97 per month, includes 2,000 responses.
• Ultimate: $194 per month, includes unlimited responses.

Each plan includes unlimited surveys and AI-powered insights. Annual billing options are available with a 25% discount.

Ease of Setup and Use

Zigpoll is easy to install via the Shopify App Store, with quick setup for surveys tailored to Shopify store events. Its intuitive dashboard is designed for non-technical users, requiring minimal configuration for zero-party data campaigns.

Integrations

Zigpoll offers native Shopify integration, allowing surveys to trigger post-purchase or during checkout exit intent without custom development. It also connects with Shopify’s customer data ecosystem, enhancing zero-party data collection.

Customer Support and Documentation

Zigpoll features responsive live chat and email support geared toward smaller merchants needing quick answers. Documentation is clear and focused on Shopify-specific workflows, reducing confusion.

Best-Fit Customer Profile

Zigpoll is ideal for Shopify merchants seeking an easy-to-use, cost-effective solution for gathering customer feedback through various survey types.

Sogolytics

Core Features and Functionality

Sogolytics is a comprehensive survey design and Voice of Customer (VoC) analytics platform with multilingual capabilities. It offers a wide range of survey types, including customer satisfaction, employee engagement, and market research surveys. The platform supports advanced features like branching logic, automated email alerts, and robust reporting tools. Sogolytics also provides integrations with various platforms, including Salesforce and Microsoft Teams.

Pricing Model

Sogolytics offers several plans:

• Free Pro: Free plan with basic features and limited response limits.
• Pro: Paid plan with higher response limits and additional features.
• Pro Max: Advanced plan with the highest response limits and premium features.
• Enterprise: Custom plan with tailored solutions for large organizations.

Specific pricing details are available on their website.

Ease of Setup and Use

Sogolytics requires some onboarding effort to fully utilize its survey design features and analytics tools. Its interface is comprehensive but can overwhelm users less familiar with survey software. Setting up multilingual surveys, custom scoring, and integrations often involve a learning curve.

Integrations

Sogolytics integrates with major CRM and marketing platforms but not specifically Shopify. Its Shopify integration is possible but not native or plug-and-play, requiring API or manual setup.

Customer Support and Documentation

Sogolytics provides email and phone support, with faster response times and dedicated support available on higher-priced plans. Documentation is thorough but sometimes technical, reflecting the platform’s complexity.

Best-Fit Customer Profile

Sogolytics suits medium to large DTC brands or enterprises that require robust survey design, multilingual capabilities, and multi-channel VoC analytics. Brands with dedicated analytics teams or those running extensive customer experience programs will benefit most.

Three-Way Comparison