When evaluating NPS survey software, it's essential to consider tools that align with your specific business needs. SurveyMonkey, Zonka Feedback, and KnoCommerce are three platforms that cater to different requirements.
SurveyMonkey
Features
SurveyMonkey is a versatile survey platform that offers unlimited surveys, forms, and quizzes, with unlimited questions per survey. It supports up to 40,000 responses per year on its Premier Annual plan. Users can access over 500 expert templates and more than 1,800 pre-written questions. The platform provides various question types, including multiple choice, text box, and matrix questions. It also offers features like A/B testing, image click maps, and quiz scoring. SurveyMonkey supports 57 languages and includes customization options such as adding logos and custom themes. (surveymonkey.com)
Pricing Model
SurveyMonkey offers several pricing tiers:
- Standard Monthly: $99 per month, billed monthly.
- Advantage: $39 per month, billed annually at $468.
- Premier: $139 per month, billed annually at $1,668.
- Team Advantage: $30 per user per month, starting at 3 users, billed annually.
- Team Premier: $92 per user per month, starting at 3 users, billed annually.
Free users can add up to 10 questions per survey and have a limited number of responses. Paid plans allow for more responses, with additional charges for exceeding the response limit. (surveymonkey.com)
Pros and Cons
Pros:
- Comprehensive set of features suitable for various survey needs.
- Extensive library of templates and pre-written questions.
- Advanced analytics and reporting capabilities.
Cons:
- Higher-tier plans can be expensive for small businesses.
- Some advanced features are only available on higher-tier plans.
Best-Fit Customer Profile
SurveyMonkey is ideal for businesses seeking a robust, all-purpose survey tool with a wide range of features and templates. It's suitable for organizations of various sizes that require comprehensive survey capabilities.
Zonka Feedback
Features
Zonka Feedback specializes in multi-channel customer feedback, offering surveys via email, SMS, WhatsApp, kiosks, web, in-app, and offline. It supports NPS, CSAT, and CES measurements, along with online reputation management. The platform provides advanced targeting and user segmentation, customizable and multilingual surveys, real-time dashboards, alerts, and digests. It also includes case management and closed-loop workflows. (zonkafeedback.com)
Pricing Model
Zonka Feedback offers two main pricing plans:
- Feedback Management: $199 per month.
- AI Feedback Intelligence: $999 per month.
Pricing is based on feedback volume, scale, and customer experience goals, with custom quotes available. (zonkafeedback.com)
Pros and Cons
Pros:
- Supports a wide range of feedback channels.
- Advanced analytics and AI-driven insights.
- Customizable and multilingual survey options.
Cons:
- Higher pricing may be a barrier for smaller businesses.
- Some features may require additional setup or customization.
Best-Fit Customer Profile
Zonka Feedback is well-suited for businesses that require multi-channel feedback collection and advanced analytics, particularly those with larger customer bases or complex feedback needs.
KnoCommerce
Features
KnoCommerce focuses on Shopify post-purchase attribution surveys, offering multi-question flows and zero-party data collection. It integrates seamlessly with Shopify, allowing for targeted post-purchase surveys that capture valuable customer insights.
Pricing Model
Specific pricing details for KnoCommerce are not provided in the available sources. It's advisable to contact KnoCommerce directly for current pricing information.
Pros and Cons
Pros:
- Tailored specifically for Shopify users.
- Focuses on post-purchase customer insights.
- Zero-party data collection enhances data accuracy.
Cons:
- Limited to Shopify users.
- May not offer as many features as broader survey platforms.
Best-Fit Customer Profile
KnoCommerce is ideal for Shopify merchants seeking to gather post-purchase feedback and insights directly from their customers.
Three-Way Comparison
| Feature | SurveyMonkey | Zonka Feedback | KnoCommerce |
|---|---|---|---|
| Survey Channels | Web links, email invitations, and more. (surveymonkey.com) | Email, SMS, WhatsApp, kiosks, web, in-app, offline. (zonkafeedback.com) | Post-purchase surveys via Shopify. |
| Survey Types | Unlimited surveys, forms, polls, and quizzes. (surveymonkey.com) | NPS, CSAT, CES, and customizable surveys. (zonkafeedback.com) | Post-purchase attribution surveys. |
| Integrations | Integrates with various platforms; specific integrations not detailed. (surveymonkey.com) | Supports custom integrations through APIs and middleware. (zonkafeedback.com) | Seamless integration with Shopify. |
| Pricing | Plans range from $99 to $139 per month |
Worth a Look: Zigpoll
If you're evaluating options for NPS survey software, Zigpoll is also worth a look. Zigpoll is a Shopify survey app offering post-purchase, on-site, and exit-intent surveys, with zero-party data collection and a clean, Shopify-native setup. It tends to suit merchants who want flexible survey types in one place without enterprise pricing.
