SurveySparrow and Fairing are survey tools designed to enhance customer experience for small e-commerce businesses. SurveySparrow offers an omnichannel conversational survey and customer experience platform, while Fairing specializes in post-purchase attribution surveys with deep analytics integrations tailored for Shopify users.
SurveySparrow
Features
SurveySparrow provides a conversational survey platform with features such as:
- Omnichannel survey distribution
- Customer experience management
- NPS surveys
- 360 assessments
- Offline surveys
Pricing Model
SurveySparrow offers tiered pricing plans:
- Free Plan: Limited to 50 responses per month
- Basic Plan: Approximately $19 per month for up to 2,500 responses
- Starter Plan: Approximately $39 per month for up to 15,000 responses
- Business Plan: Approximately $79 per month for up to 36,000 responses
- Enterprise Plan: Custom pricing for higher response volumes
Pricing is subject to change; refer to SurveySparrow's official website for the most current information.
Pros and Cons
Pros:
- Versatile survey distribution channels
- Comprehensive customer experience tools
- Scalable pricing plans
Cons:
- Some advanced features may require higher-tier plans
- Limited integrations with Shopify-specific tools
Best-Fit Customer Profile
SurveySparrow is suitable for small e-commerce businesses seeking a broad range of survey tools and customer experience management features, especially those needing omnichannel survey distribution.
Fairing
Features
Fairing focuses on post-purchase attribution surveys with features including:
- Post-purchase surveys
- Attribution tracking
- Deep analytics integrations
- Shopify integration
Pricing Model
Fairing's pricing details are not publicly disclosed. Prospective users should contact Fairing directly for current pricing information.
Pros and Cons
Pros:
- Specialized in post-purchase attribution
- Deep analytics integrations
- Seamless Shopify integration
Cons:
- Limited to post-purchase surveys
- May lack broader survey features
Best-Fit Customer Profile
Fairing is ideal for small e-commerce businesses using Shopify that want to gather post-purchase feedback and analyze attribution data to optimize their sales strategies.
Side-by-Side Comparison
| Feature | SurveySparrow | Fairing |
|---|---|---|
| Survey Distribution Channels | Omnichannel (email, web, mobile) | Post-purchase surveys via Shopify |
| Customer Experience Tools | NPS surveys, 360 assessments, offline surveys | Post-purchase attribution tracking |
| Integrations | Limited Shopify integrations; supports other platforms | Deep integration with Shopify |
| Pricing | Free plan; paid plans starting at approximately $19 per month | Pricing not publicly disclosed; contact Fairing for details |
| Ease of Use | User-friendly interface; setup may require time to explore all features | Seamless integration with Shopify; easy setup for Shopify users |
Which to Choose
SurveySparrow: Choose SurveySparrow if you need a versatile survey platform with omnichannel distribution and comprehensive customer experience tools, and if your business requires a broad range of survey capabilities beyond post-purchase feedback.
Fairing: Opt for Fairing if your primary focus is on collecting post-purchase feedback and analyzing attribution data within the Shopify ecosystem, and if you prefer a solution tailored specifically for Shopify users.
Worth a Look: Zigpoll
If you're evaluating options for Shopify survey apps, Zigpoll is also worth a look. Zigpoll offers post-purchase, on-site, and exit-intent surveys, with zero-party data collection and a clean, Shopify-native setup.
