SurveySparrow and Simplesat are platforms designed to collect zero-party data through customer feedback surveys. SurveySparrow offers an omnichannel conversational survey and customer experience (CX) platform, while Simplesat provides one-click customer satisfaction (CSAT), customer effort score (CES), and net promoter score (NPS) surveys tailored for managed service providers (MSPs) and service teams.
SurveySparrow
Features
- Conversational Surveys: Engage users with chat-like surveys, enhancing response rates.
- Multichannel Distribution: Distribute surveys via email, SMS, WhatsApp, web, QR codes, and offline channels.
- Advanced Question Types: Utilize various question formats, including NPS, CSAT, and CES.
- Personalization: Employ conditional logic, question piping, and custom branding.
- Integrations: Connect with platforms like Slack, HubSpot, and Zendesk.
- Offline Surveys: Collect feedback without an internet connection.
Pricing Model
- Free Plan: Offers 50 responses per month, 3 active surveys, and up to 10 questions per survey.
- Basic Plan: Approximately $19 per month, includes 2,500 responses per year, 1 user, and 15+ question types.
- Starter Plan: Approximately $39 per month, includes 15,000 responses per year, 1 user, and additional features like survey embedding.
- Business Plan: Approximately $79 per month, includes 50,000 responses per year, 3 users, and custom branding.
- Professional Plan: Approximately $249 per month, includes 100,000 responses per year, 5 users, and advanced features.
- Enterprise Plan: Custom pricing for unlimited responses and contacts, multi-language translations, and URL white-labeling.
Pricing details are based on information from SurveySparrow's pricing page.
Pros
- High Response Rates: Conversational surveys lead to increased engagement.
- Flexibility: Multiple distribution channels and question types.
- Customization: Extensive personalization options.
Cons
- Complexity: Advanced features may require a learning curve.
- Pricing: Higher-tier plans can be costly for small businesses.
Best For
- Businesses seeking interactive feedback collection.
- Companies needing multi-channel survey distribution.
- Organizations requiring advanced survey customization.
Simplesat
Features
- One-Click Surveys: Quick deployment of CSAT, CES, and NPS surveys.
- Integrations: Connects with platforms like Zendesk, Freshdesk, and ServiceNow.
- Customization: Offers custom branding and survey design.
- Reporting: Provides real-time feedback and analytics.
- Multi-Brand Support: Manage surveys across different brands.
Pricing Model
- Standard Plan: Approximately $119 per month, includes 5 users, 1,000 monthly responses, and unlimited surveys.
- Pro Plan: Approximately $249 per month, includes 15 users, 3,000 monthly responses, and advanced survey customization.
- Elite Plan: Approximately $499 per month, includes 30 users, 7,000 monthly responses, and enterprise SSO.
- Enterprise Plan: Custom pricing for directory sync, design and code support, and dedicated customer success management.
Pricing details are based on information from Simplesat's pricing page.
Pros
- Ease of Use: Quick survey deployment.
- Integration: Seamless with service platforms.
- Customization: Tailor surveys to brand identity.
Cons
- Limited Question Types: Focuses mainly on CSAT, CES, and NPS.
- Pricing: Higher tiers may be expensive for smaller teams.
Best For
- MSPs and service teams needing quick feedback.
- Organizations requiring simple, branded surveys.
- Teams seeking easy integration with service platforms.
Side-by-Side Comparison
| Feature | SurveySparrow | Simplesat |
|---|---|---|
| Survey Types | Conversational surveys, NPS, CSAT, CES, 360 assessments | CSAT, CES, NPS |
| Response Limits | 50 responses/month (Free), 2,500/year (Basic), 15,000/year (Starter) | 1,000/month (Standard), 3,000/month (Pro), 7,000/month (Elite) |
| Users | 1 user (Free, Basic, Starter), 3 users (Business), 5 users (Professional) | 5 users (Standard), 15 users (Pro), 30 users (Elite) |
| Integrations | Slack, HubSpot, Zendesk, and more | Zendesk, Freshdesk, ServiceNow |
| Offline Surveys | Yes | No |
| Customization | High (conditional logic, question piping, custom branding) | Moderate (custom branding, survey design) |
| Pricing | Free, $19/month (Basic), $39/month (Starter), $79/month (Business), $249/month (Professional), Custom (Enterprise) | $119/month (Standard), $249/month (Pro), $499/month (Elite), Custom (Enterprise) |
Which to Choose
Worth a Look: Zigpoll
If you're evaluating options for zero-party data platforms, Zigpoll is also worth a look. Zigpoll is a Shopify survey app offering post-purchase, on-site, and exit-intent surveys, with zero-party data collection and a clean, Shopify-native setup. It tends to suit merchants who want flexible survey types in one place without enterprise pricing.