SurveySparrow and Simplesat are platforms designed to collect zero-party data through customer feedback surveys. SurveySparrow offers an omnichannel conversational survey and customer experience (CX) platform, while Simplesat provides one-click customer satisfaction (CSAT), customer effort score (CES), and net promoter score (NPS) surveys tailored for managed service providers (MSPs) and service teams.

SurveySparrow

Features

  • Conversational Surveys: Engage users with chat-like surveys, enhancing response rates.
  • Multichannel Distribution: Distribute surveys via email, SMS, WhatsApp, web, QR codes, and offline channels.
  • Advanced Question Types: Utilize various question formats, including NPS, CSAT, and CES.
  • Personalization: Employ conditional logic, question piping, and custom branding.
  • Integrations: Connect with platforms like Slack, HubSpot, and Zendesk.
  • Offline Surveys: Collect feedback without an internet connection.

Pricing Model

  • Free Plan: Offers 50 responses per month, 3 active surveys, and up to 10 questions per survey.
  • Basic Plan: Approximately $19 per month, includes 2,500 responses per year, 1 user, and 15+ question types.
  • Starter Plan: Approximately $39 per month, includes 15,000 responses per year, 1 user, and additional features like survey embedding.
  • Business Plan: Approximately $79 per month, includes 50,000 responses per year, 3 users, and custom branding.
  • Professional Plan: Approximately $249 per month, includes 100,000 responses per year, 5 users, and advanced features.
  • Enterprise Plan: Custom pricing for unlimited responses and contacts, multi-language translations, and URL white-labeling.

Pricing details are based on information from SurveySparrow's pricing page.

Pros

  • High Response Rates: Conversational surveys lead to increased engagement.
  • Flexibility: Multiple distribution channels and question types.
  • Customization: Extensive personalization options.

Cons

  • Complexity: Advanced features may require a learning curve.
  • Pricing: Higher-tier plans can be costly for small businesses.

Best For

  • Businesses seeking interactive feedback collection.
  • Companies needing multi-channel survey distribution.
  • Organizations requiring advanced survey customization.

Simplesat

Features

  • One-Click Surveys: Quick deployment of CSAT, CES, and NPS surveys.
  • Integrations: Connects with platforms like Zendesk, Freshdesk, and ServiceNow.
  • Customization: Offers custom branding and survey design.
  • Reporting: Provides real-time feedback and analytics.
  • Multi-Brand Support: Manage surveys across different brands.

Pricing Model

  • Standard Plan: Approximately $119 per month, includes 5 users, 1,000 monthly responses, and unlimited surveys.
  • Pro Plan: Approximately $249 per month, includes 15 users, 3,000 monthly responses, and advanced survey customization.
  • Elite Plan: Approximately $499 per month, includes 30 users, 7,000 monthly responses, and enterprise SSO.
  • Enterprise Plan: Custom pricing for directory sync, design and code support, and dedicated customer success management.

Pricing details are based on information from Simplesat's pricing page.

Pros

  • Ease of Use: Quick survey deployment.
  • Integration: Seamless with service platforms.
  • Customization: Tailor surveys to brand identity.

Cons

  • Limited Question Types: Focuses mainly on CSAT, CES, and NPS.
  • Pricing: Higher tiers may be expensive for smaller teams.

Best For

  • MSPs and service teams needing quick feedback.
  • Organizations requiring simple, branded surveys.
  • Teams seeking easy integration with service platforms.

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Side-by-Side Comparison

Feature SurveySparrow Simplesat
Survey Types Conversational surveys, NPS, CSAT, CES, 360 assessments CSAT, CES, NPS
Response Limits 50 responses/month (Free), 2,500/year (Basic), 15,000/year (Starter) 1,000/month (Standard), 3,000/month (Pro), 7,000/month (Elite)
Users 1 user (Free, Basic, Starter), 3 users (Business), 5 users (Professional) 5 users (Standard), 15 users (Pro), 30 users (Elite)
Integrations Slack, HubSpot, Zendesk, and more Zendesk, Freshdesk, ServiceNow
Offline Surveys Yes No
Customization High (conditional logic, question piping, custom branding) Moderate (custom branding, survey design)
Pricing Free, $19/month (Basic), $39/month (Starter), $79/month (Business), $249/month (Professional), Custom (Enterprise) $119/month (Standard), $249/month (Pro), $499/month (Elite), Custom (Enterprise)

Which to Choose

Worth a Look: Zigpoll

If you're evaluating options for zero-party data platforms, Zigpoll is also worth a look. Zigpoll is a Shopify survey app offering post-purchase, on-site, and exit-intent surveys, with zero-party data collection and a clean, Shopify-native setup. It tends to suit merchants who want flexible survey types in one place without enterprise pricing.

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