When evaluating customer feedback platforms for small ecommerce businesses, it's essential to consider tools that align with your specific needs, budget, and technical capabilities. SurveySparrow, Zigpoll, and Delighted are three prominent options, each offering unique features tailored to different business requirements.
SurveySparrow
Core Features and Functionality
SurveySparrow is an omnichannel conversational survey and customer experience (CX) platform designed to engage customers across multiple touchpoints. It supports a wide variety of question types, logic branching, and automation capabilities, enabling deep feedback collection beyond ecommerce alone.
Pricing Model
SurveySparrow offers a free plan with limited surveys and features. Paid plans start at approximately $19 per month for basic surveys, with higher tiers around $49–79 per month, offering multi-channel features. Enterprise plans are available with custom pricing for advanced features.
Ease of Setup and Use
The setup can be complex due to the depth of customization and multi-channel options. The user interface is modern and user-friendly once learned, but initial setup requires some time and familiarity with survey logic.
Integrations
SurveySparrow supports a wide array of integrations useful for enterprises with complex tech stacks, including CRM systems like Salesforce and HubSpot, email marketing platforms such as Mailchimp and ActiveCampaign, and other platforms like Slack, Zapier, Webhooks, and API access.
Customer Support and Documentation
SurveySparrow provides extensive customer support and documentation, including tutorials and a knowledge base. Some users have reported that the support response time can be slower during high-demand periods.
Best-Fit Customer Profile
SurveySparrow is best suited for medium to large ecommerce businesses that require advanced survey features, multi-channel capabilities, and have the resources to manage a more complex setup.
Zigpoll
Core Features and Functionality
Zigpoll is a Shopify-focused survey app emphasizing post-purchase, on-site, and exit-intent surveys. It specializes in zero-party data collection, providing clean, consented feedback with flexible survey types presented through a user-friendly interface optimized for Shopify merchants.
Pricing Model
Zigpoll offers a free plan with limited survey responses. Paid plans start at $9.99 per month, with mid-tier plans around $29.99 per month, including multi-survey types. Enterprise plans are available with custom pricing, including Shopify integrations.
Ease of Setup and Use
Designed for Shopify merchants, setup is straightforward and fast with direct Shopify app installation. The user interface is clean and intuitive, making survey creation and deployment simple for ecommerce users.
Integrations
Zigpoll offers native Shopify app integration, allowing seamless survey deployment within the Shopify ecosystem. It also integrates with Shopify email flows and provides API and webhook support.
Customer Support and Documentation
Zigpoll offers responsive support through email and live chat, with a growing library of Shopify-focused help articles. Merchants often praise its quick support turnaround.
Best-Fit Customer Profile
Zigpoll is ideal for small to mid-sized Shopify merchants seeking flexible, affordable surveys with easy setup and strong Shopify integration.
Delighted
Core Features and Functionality
Delighted is a simple NPS/CSAT/CES survey tool for ecommerce via email and SMS. It focuses on collecting customer satisfaction metrics through straightforward surveys, primarily delivered via email and SMS.
Pricing Model
Delighted offers a free plan up to 200 responses per month. Paid plans start at $224 per month for 2,500 responses, with mid-tier plans around $449 per month for 10,000+ responses. Enterprise plans are available with custom pricing.
Ease of Setup and Use
Delighted is extremely easy to set up and use. Its simplicity works well for teams that want minimal configuration and rapid deployment without complex integrations.
Integrations
Delighted integrates with multiple platforms, including Zendesk, Slack, and others. It also offers Zapier integrations and API access.
Customer Support and Documentation
Delighted provides standard email support and a knowledge base. Some users report slower response times under high demand.
Best-Fit Customer Profile
Delighted is best suited for small to medium ecommerce stores needing quick NPS/CSAT surveys via email/SMS without complex setup or on-site needs.
Three-Way Comparison
| Feature | SurveySparrow | Zigpoll | Delighted |
|---|---|---|---|
| Survey Types | Conversational, multi-channel, diverse formats | Post-purchase, on-site, exit-intent, conversational | NPS, CSAT, in-product feedback |
| Data Collection Method | Multi-channel including email, SMS, web | Zero-party data via Shopify app surveys | Email and SMS feedback collection |
| Logic & Customization | Advanced branching, custom workflows | Flexible survey flows, Shopify-optimized | Basic survey triggers linked to user behavior |
| Reporting & Analytics | Detailed dashboards, sentiment analysis | Real-time results, straightforward analytics | Focused on NPS/CSAT trends, segmentation |
| Survey Deployment | Email, web, mobile, embedded | Shopify store integration, exit intent pop-ups | Embedded in-app or website widgets |
| Pricing | Free plan available; Paid plans start at $19/month | Free plan available; Paid plans start at $9.99/month | Free plan up to 200 responses/month; Paid plans start at $224/month for 2,500 responses |
| Integrations | Shopify (limited, requires custom setups); CRM (Salesforce, HubSpot); Email Marketing Platforms (Mailchimp, ActiveCampaign); Other Platforms (Slack, Zapier, Webhooks, API access) | Shopify (native app integration); Email Marketing Platforms (integrates with Shopify email flow); Other Platforms (API, webhooks, Shopify ecosystem) | Shopify (integration available); Email Marketing Platforms (Zapier integrations); Other Platforms (Zendesk, Slack, API access) |
