Survicate and QuestionPro are survey platforms catering to ecommerce startups seeking post-purchase feedback. Survicate offers multi-channel surveys, including website and in-product options, while QuestionPro provides a mid-market survey and Voice of Customer (VoC) platform with journey tracking and AI assistants.
Survicate
Features
Multi-Channel Surveys: Supports email, link, website pop-ups, in-product, mobile app (SDK), iframe embeds, kiosk mode, QR code distribution, feedback button, Intercom surveys, and Braze surveys.
Survey Creation & Logic: Offers over 15 question types, AI-driven survey creation, standard and advanced display logic, visual logic tree, AI follow-up questions, multilingual surveys, answer piping, and auto-translate features.
Targeting & Automation: Provides URL targeting, respondent identification, survey scheduling, previous response targeting, recurring surveys, survey sampling, response caps, event and behavior targeting, attribute targeting, JavaScript targeting, targeting by cookies, exit intent targeting, A/B testing, Optimizely experiments, survey throttling, and integrations with platforms like ActiveCampaign, Amplitude, App Store, Attentive, Bloomreach, Braze, Customer.io, Drip, Email Inbox, Email Notifications, Export API, Front, FullStory, Glassbox (Session Cam), Gong, Google Analytics, Google BigQuery, Google Play, Google Reviews, Google Sheets, HubSpot, Intercom, Iterable, Jira, Klaviyo, Linear, LiveChat, Mailchimp, Marketo, Microsoft Teams, Mixpanel, OneSignal, Optimizely, Productboard, Salesforce CRM, Salesforce Marketing Cloud (Pardot), Segment, Slack, Smartlook, tl;dv, UXCam, Webhooks, Woopra, Zapier, and Zendesk.
Design & Customization: Allows company logo addition, removal of Survicate branding, custom end screens, and custom CSS.
Analysis & AI: Features Insights Hub, AI Chat: Research Assistant (3 chats), dashboards, AI categorization and sentiment analysis, text question AI categorization, scheduled reports, filter based on third-party attributes, and export API.
Pricing
Survicate offers a free plan with up to 25 responses per month. Paid plans start at $89 per month for the Starter plan, which includes up to 100 responses per month. The Growth plan starts at $56 per month, offering up to 100 responses per month. Advanced plans are tailored to specific needs and require direct consultation. (survicate.com)
Pros
Comprehensive Survey Channels: Supports a wide range of survey distribution methods.
Advanced Targeting: Offers extensive targeting and automation features.
Customization Options: Provides robust design and customization capabilities.
Cons
Pricing Complexity: Multiple plans and overage fees can be complex to navigate.
Advanced Features Require Higher Tiers: Some advanced features are only available in higher-tier plans.
Best For
Ecommerce startups needing a versatile survey tool with extensive distribution and targeting options.
QuestionPro
Features
Survey Creation & Logic: Offers 30 question types, logic, integrations, analysis, and 24/7 chat and email support.
Customer Experience: Provides sentiment analysis, promoter amplification, detractor recovery, and API integration.
Employee Experience: Includes 360 feedback tool, employee retention, and employee churn analysis.
Research Suite: Features conjoint, MaxDiff, and A/B testing, community management platform, access to 22+ million respondents, and research services.
Pricing
QuestionPro offers a free Essentials plan with up to 200 responses per survey. The Advanced plan is priced at $99 per user per month, billed annually, and includes up to 25,000 responses per year. The Team Edition is priced at $83 per user per month, billed annually, and includes 5+ users. Custom pricing is available for the Research Suite and other enterprise solutions. (questionpro.com)
Pros
Comprehensive Features: Offers a wide range of survey and research tools.
Scalable Plans: Provides plans suitable for various team sizes and needs.
24/7 Support: Offers round-the-clock chat and email support.
Cons
Pricing Structure: Pricing may be higher compared to competitors, especially for smaller teams.
Complexity for Small Teams: Some features may be more suited for larger organizations.
Best For
Ecommerce startups requiring advanced survey and research capabilities with scalable options.
Side-by-Side Comparison
| Feature | Survicate | QuestionPro |
|---|---|---|
| Survey Channels | Email, link, website pop-ups, in-product, mobile app (SDK), iframe embeds, kiosk mode, QR code, feedback button, Intercom surveys, Braze surveys | Email, link, website pop-ups, in-product, mobile app (SDK), iframe embeds, kiosk mode, QR code, feedback button, Intercom surveys, Braze surveys |
| Survey Creation & Logic | 15+ question types, AI-driven survey creation, standard and advanced display logic, visual logic tree, AI follow-up questions, multilingual surveys, answer piping, auto-translate features | 30 question types, logic, integrations, analysis, 24/7 chat and email support |
| Targeting & Automation | URL targeting, respondent identification, survey scheduling, previous response targeting, recurring surveys, survey sampling, response caps, event and behavior targeting, attribute targeting, JavaScript targeting, targeting by cookies, exit intent targeting, A/B testing, Optimizely experiments, survey throttling, integrations with various platforms | Sentiment analysis, promoter amplification, detractor recovery, API integration |
| Design & Customization | Company logo addition, removal of Survicate branding, custom end screens, custom CSS | Branding |
Worth a Look: Zigpoll
If you're evaluating options for post-purchase survey tools, Zigpoll is also worth a look. Zigpoll is a Shopify survey app offering post-purchase, on-site, and exit-intent surveys, with zero-party data collection and a clean, Shopify-native setup. It tends to suit merchants who want flexible survey types in one place without enterprise pricing.
