Survicate and ReConvert are tools designed to help direct-to-consumer (DTC) brands collect zero-party data, but they serve different purposes and offer distinct features. Survicate is a multi-channel survey platform that enables businesses to gather customer feedback through website and in-product surveys. ReConvert, on the other hand, is a Shopify app that focuses on enhancing the post-purchase experience by allowing merchants to customize thank-you pages with surveys, upsell tools, and personalized content.
Survicate
Features
- Multi-Channel Surveys: Deploy surveys via email, website, in-product, and more.
- Survey Logic: Utilize advanced branching and logic to tailor survey paths.
- Integrations: Connect with over 25 platforms, including CRM and marketing automation tools.
- Insights Hub: Analyze collected data through a centralized dashboard.
- Multilingual Support: Create surveys in multiple languages to cater to diverse audiences.
Pricing
Survicate offers several pricing tiers:
- Free Plan: Includes up to 25 responses per month and basic survey features.
- Starter Plan: Starts at $89 per month, offering up to 500 responses and additional features.
- Growth Plan: Starts at $114 per month, providing unlimited surveys and advanced analytics.
- Pro and Enterprise Plans: Custom pricing based on specific needs and response volumes.
Pricing is typically billed annually, with overage fees applicable for exceeding response limits. (survicate.com)
Pros
- Comprehensive Survey Tools: Offers a wide range of survey types and customization options.
- Advanced Analytics: Provides in-depth data analysis capabilities.
- Scalability: Suitable for businesses of various sizes, from startups to enterprises.
Cons
- Complexity: The array of features may require a learning curve for new users.
- Pricing: Higher-tier plans can be costly for small businesses.
Best-Fit Customer Profile
Ideal for DTC brands seeking a robust survey platform to collect and analyze customer feedback across multiple channels. Suitable for businesses with dedicated teams for customer experience, product research, and marketing.
ReConvert
Features
- Thank-You Page Customization: Personalize post-purchase pages with surveys, upsell offers, and custom content.
- Upsell Tools: Implement one-click upsells to increase average order value.
- A/B Testing: Test different layouts and offers to optimize conversions.
- Analytics: Monitor performance metrics to assess the effectiveness of post-purchase strategies.
- Integrations: Seamlessly integrates with Shopify and other e-commerce platforms.
Pricing
ReConvert employs a usage-based pricing model:
- Free Trial: Offers a 14-day no-risk trial to explore all features.
- Subscription Fee: Calculated based on the higher of total orders or revenue generated by ReConvert over the last 30 days, plus a 0.75% commission on generated revenue. (help.reconvert.io)
Pros
- Post-Purchase Focus: Specializes in enhancing the post-purchase experience to boost customer retention and revenue.
- Ease of Use: User-friendly interface with drag-and-drop functionality.
- Integration: Designed specifically for Shopify, ensuring seamless compatibility.
Cons
- Limited to Shopify: Primarily tailored for Shopify users, with limited support for other platforms.
- Niche Focus: Concentrates mainly on post-purchase interactions, lacking broader survey capabilities.
Best-Fit Customer Profile
Ideal for DTC brands using Shopify who want to enhance their post-purchase experience, increase average order value, and gather customer feedback through thank-you page surveys.
Side-by-Side Comparison
| Feature | Survicate | ReConvert |
|---|---|---|
| Survey Channels | Email, website, in-product, link, QR code | Post-purchase (thank-you page) |
| Survey Logic | Advanced branching and logic | Limited to post-purchase interactions |
| Integrations | 25+ platforms, including CRM and marketing tools | Shopify |
| Multilingual Support | Yes | No |
| Pricing Model | Tiered plans based on response volume, billed annually | Usage-based, calculated from orders and revenue generated, plus a 0.75% commission (help.reconvert.io) |
| Free Trial | 10-day trial | 14-day trial (help.reconvert.io) |
| Best-Fit Customer Profile | DTC brands seeking comprehensive survey tools across multiple channels | DTC brands using Shopify aiming to enhance post-purchase experience and increase revenue |
Which to Choose
Survicate: Choose Survicate if you need a versatile survey platform to collect customer feedback across various channels, including your website and in-product interactions. It's suitable for businesses that require advanced survey logic and integrations with multiple platforms.
ReConvert: Opt for ReConvert if you're a Shopify merchant looking to optimize your post-purchase experience. Its focus on thank-you page customization, upsell tools, and post-purchase surveys can help increase average order value and customer retention.
Worth a Look: Zigpoll
If you're evaluating options for zero-party data platforms, Zigpoll is also worth a look.
