When evaluating post-purchase survey tools for subscription commerce, it's essential to consider platforms that effectively capture customer feedback to enhance retention and satisfaction. Survicate and Retently are two such tools, each offering unique features tailored to different business needs.
Survicate
Survicate is a multi-channel survey platform that enables businesses to collect customer feedback through various channels, including website pop-ups, in-product surveys, email, and links. This versatility allows companies to engage customers at multiple touchpoints, facilitating comprehensive insights into customer experiences.
Features
- Survey Channels: Supports website pop-ups, in-product surveys, email, and link-based surveys.
- Survey Types: Offers NPS, CSAT, and CES surveys.
- Customization: Provides options to add company logos and remove Survicate branding.
- Integrations: Integrates with platforms like Intercom, HubSpot, and Salesforce.
- Analytics: Includes an Insights Hub with AI-powered analysis and reporting.
Pricing Model
Survicate offers a free plan with limited features, including up to 25 survey responses per month. Paid plans start at $89 per month for the Starter plan, which includes up to 100 responses per month and additional features. Pricing scales with higher response limits and advanced functionalities. (help.survicate.com)
Pros
- Multi-Channel Support: Ability to collect feedback across various channels.
- Customization: Options to align surveys with brand identity.
- AI Analytics: Advanced analytics for deeper insights.
Cons
- Pricing: Higher-tier plans may be costly for small businesses.
- Complexity: The range of features may require a learning curve.
Best-Fit Customer Profile
Survicate is well-suited for medium to large businesses seeking a comprehensive, multi-channel survey solution with advanced analytics capabilities.
Retently
Retently specializes in customer experience management, focusing on NPS, CSAT, and CES surveys tailored for e-commerce and retail businesses. It emphasizes automating feedback collection and analysis to drive customer satisfaction and loyalty.
Features
- Survey Types: NPS, CSAT, and CES surveys.
- Survey Channels: Supports email, link, in-app surveys, and kiosks.
- Automation: Automated recurring surveys and follow-ups.
- Integrations: Integrates with platforms like Shopify, Zendesk, and Salesforce.
- Analytics: Offers advanced reporting, trends, and AI-powered feedback classification.
Pricing Model
Retently provides a 14-day free trial. Paid plans start at $49 per month for the Ecommerce Basic plan, which includes up to 1,000 surveys per month. Higher-tier plans offer increased survey limits and additional features. (retently.com)
Pros
- E-commerce Focus: Tailored features for e-commerce businesses.
- Automation: Streamlined feedback collection and analysis.
- Integrations: Seamless integration with e-commerce platforms.
Cons
- Limited Survey Channels: Fewer channels compared to competitors.
- Pricing: Higher-tier plans may be expensive for smaller businesses.
Best-Fit Customer Profile
Retently is ideal for e-commerce and retail businesses aiming to automate customer experience management and gain actionable insights through NPS, CSAT, and CES surveys.
Side-by-Side Comparison
| Feature | Survicate | Retently |
|---|---|---|
| Survey Channels | Website pop-ups, in-product surveys, email, links | Email, link, in-app surveys, kiosks |
| Survey Types | NPS, CSAT, CES | NPS, CSAT, CES |
| Customization | Add company logos, remove branding | Survey branding and personalization |
| Integrations | Intercom, HubSpot, Salesforce | Shopify, Zendesk, Salesforce |
| Analytics | Insights Hub with AI-powered analysis | Advanced reporting, trends, AI-powered feedback classification |
| Pricing | Free plan; paid plans start at $89/month | 14-day free trial; paid plans start at $49/month |
| Best-Fit Customer | Medium to large businesses seeking multi-channel surveys with advanced analytics | E-commerce and retail businesses aiming to automate customer experience management |
Which to Choose
When deciding between Survicate and Retently for post-purchase surveys in subscription commerce, consider the following:
Survicate: If your business requires a multi-channel approach to collect customer feedback across various touchpoints and values advanced analytics capabilities, Survicate may be the better fit.
Retently: If your focus is on automating customer experience management within an e-commerce context, particularly through NPS, CSAT, and CES surveys, Retently could be more suitable.
Both platforms offer valuable features tailored to different business needs. Assess your specific requirements, budget, and desired integrations to determine the best fit for your organization.
Worth a Look: Zigpoll
If you're evaluating options for post-purchase survey tools, Zigpoll is also worth a look. Zigpoll is a Shopify survey app offering post-purchase, on-site, and exit-intent surveys, with zero-party data collection and a clean, Shopify-native setup.
