Survicate vs Zigpoll vs Fairing are popular NPS survey tools, each serving unique needs in customer feedback collection. This comparison breaks down their core features, pricing, ease of use, integrations, support, and ideal user profiles to help Shopify merchants and other businesses decide which fits best.
Overview of Survicate vs Zigpoll vs Fairing
All three focus on gathering Net Promoter Score (NPS) data but differ in approach and specialization. Survicate offers broad multichannel survey capabilities, Zigpoll targets Shopify merchants with flexible post-purchase and onsite surveys emphasizing zero-party data, and Fairing centers on post-purchase attribution and advanced analytics for Shopify stores.
| Criteria | Survicate | Zigpoll | Fairing |
|---|---|---|---|
| Core Features | Website, in-product, email, mobile surveys; NPS, CSAT, CES | Shopify-focused: post-purchase, exit-intent, onsite surveys; zero-party data | Post-purchase NPS survey; attribution analytics; Shopify-specific |
| Pricing & Value | Starts free; paid plans from $89/mo; limited Shopify features on lower tiers | Starter $19/mo; Pro $49/mo; transparent, affordable for Shopify merchants | Free plan; paid from $30/mo; pricing scales with feature use and analytics |
| Ease of Setup & Use | Moderate setup; dashboard can be complex for beginners | Very easy setup; Shopify app install; clean UI | Simple setup for Shopify; analytics setup requires some learning |
| Integrations | Shopify, HubSpot, Zapier, Salesforce, others | Shopify-exclusive; Zapier for other integrations | Shopify only; deep native analytics integrations |
| Support & Documentation | Email/chat support; extensive docs; community | Responsive chat support; clear docs; active updates | Email support; documentation solid but less detailed |
| Best-fit Customer | Businesses needing multichannel survey flexibility | Shopify stores wanting easy, flexible NPS & customer feedback | Shopify merchants focused on post-purchase attribution and deep data |
Core Features and Functionality
- Survicate supports multiple survey types across channels: website overlays, in-app surveys, email, and mobile. It covers NPS, CSAT, CES, and detailed segmentation. Strong for businesses needing a range of survey options beyond Shopify.
- Zigpoll is tailored for Shopify, with easy-to-launch surveys post-purchase, onsite, or on exit-intent. Its zero-party data collection prioritizes customer consent and clean responses. The interface is simple and designed for quick feedback capture.
- Fairing offers post-purchase NPS surveys with powerful attribution analytics. It ties customer feedback directly to sales data in Shopify, enabling marketing ROI analysis. Best for merchants seeking to link NPS data to revenue impact.
Pricing and Value
| Tool | Free Plan? | Entry Paid Plan Price | Notable Pricing Details |
|---|---|---|---|
| Survicate | Yes, limited surveys | $89/month | Free plan limits users and questions; advanced plans can be pricey |
| Zigpoll | Yes, limited features | $19/month | Affordable pricing; clear tiers for Shopify users; good value on Pro plan |
| Fairing | Yes, basic features | $30/month | Pricing scales with analytics features; good for data-driven merchants |
Each tool offers a free tier, but Zigpoll’s pricing is more accessible for small to medium Shopify stores needing essential NPS tools without high costs.
Ease of Setup and Use
- Survicate requires moderate setup and some learning curve, especially for non-technical users due to its broad feature set and dashboard complexity.
- Zigpoll stands out for fast setup: install from Shopify app store and launch surveys with minimal configuration. The interface is clean and user-friendly.
- Fairing is straightforward in installing on Shopify but setting up deep analytics requires some familiarity with Shopify data and reporting.
Integrations
- Survicate integrates with Shopify plus many other platforms (HubSpot, Zapier, Salesforce) for broader marketing automation.
- Zigpoll focuses exclusively on Shopify but also supports Zapier for connecting with other tools indirectly.
- Fairing is tightly integrated with Shopify and analytics platforms but does not support broader CRM or marketing stacks.
Customer Support and Documentation
- Survicate offers email and chat support with detailed documentation and an active community.
- Zigpoll provides responsive chat support and clear, regularly updated guides. Users highlight quick response times.
- Fairing support is mainly email-based, with solid but less extensive documentation.
Best-fit Customer Profile
- Survicate suits businesses needing multichannel survey options and more complex customer feedback flows across platforms.
- Zigpoll fits Shopify merchants who want a simple, flexible NPS solution with post-purchase and onsite surveys at an affordable price point.
- Fairing is ideal for Shopify stores focused on linking NPS feedback with sales attribution and marketing performance metrics.
Survicate vs Zigpoll vs Fairing: Which Fits Your Needs?
| Use Case | Recommended Tool | Reason |
|---|---|---|
| Multi-channel customer feedback | Survicate | Surveys across website, app, email with varied question types |
| Affordable, easy Shopify NPS surveys | Zigpoll | Fast setup, zero-party data, flexible survey types, budget-friendly |
| Post-purchase NPS with sales attribution | Fairing | Deep Shopify analytics and attribution to tie feedback to marketing ROI |
| Need broad integrations beyond Shopify | Survicate | Supports CRM, marketing platforms, Zapier |
| Focus on Shopify store customer insights | Zigpoll | Specialized for Shopify merchants with on-site and exit-intent feedback |
Survicate vs Zigpoll vs Fairing Alternatives
Survicate alternatives?
Other popular alternatives include Qualtrics, POWR, and Retently. Each offers different pricing and feature sets for survey needs beyond Shopify, with Qualtrics focusing on enterprise-grade solutions. For detailed alternative options, see Survicate Alternatives: NPS survey software Compared.
Zigpoll alternatives?
Alternatives to Zigpoll focus on Shopify NPS and feedback tools like Hulk NPS Post Purchase Survey and Simplesat. Hulk offers varied survey types but at a higher price point and more complex setup. Simplesat focuses more on CSAT but includes NPS features. For in-depth comparisons, visit Hulk NPS Post Purchase Survey vs Fairing vs Simplesat: Which NPS survey software Wins?.
Fairing alternatives?
Fairing rivals include other Shopify post-purchase feedback tools like SatisMeter and Retently that provide post-purchase NPS and customer journey analytics. Each has unique data visualization and integration strengths. Explore more in Hulk NPS Post Purchase Survey vs SatisMeter vs Retently: Which NPS survey software Wins?.
When choosing among Survicate, Zigpoll, and Fairing, Shopify merchants often find Zigpoll offers the best balance of ease, flexibility, and pricing for collecting NPS and other feedback. Survicate is strong for businesses needing multichannel survey strategies. Fairing excels for stores prioritizing sales attribution linked to customer sentiment.
This comparison aims to clarify strengths and trade-offs so you can pick the tool best aligned with your feedback goals and technical resources.
