When evaluating post-purchase survey tools for Shopify Plus merchants, it's essential to consider how each platform aligns with your specific needs. Survicate and Zonka Feedback are two prominent options, each offering unique features and pricing structures.
Survicate
Survicate is a multi-channel survey platform that enables businesses to collect feedback through various channels, including website and in-product surveys.
Features
- Multi-Channel Surveys: Supports email, link, website pop-ups, in-product, and mobile app surveys.
- Survey Customization: Offers 15+ question types, multilingual surveys, and advanced targeting options.
- Integrations: Connects with over 25 platforms, including Shopify, HubSpot, and Salesforce.
- Analytics: Provides an Insights Hub with AI-powered analysis and customizable dashboards.
Pricing
Survicate offers a free plan with up to 25 responses per month. Paid plans start at $89 per month for the Starter plan, which includes up to 100 responses per month and two active surveys. The Growth plan, at $56 per month, offers up to 100 responses per month, unlimited active surveys, and additional features like multilingual surveys and AI analysis. (help.survicate.com)
Pros
- Comprehensive Survey Options: Wide range of survey types and customization features.
- Advanced Analytics: AI-driven insights and customizable dashboards.
- Scalable Pricing: Flexible plans suitable for various business sizes.
Cons
- Pricing Complexity: Multiple plans and overage fees can be confusing.
- Learning Curve: Some users may find the platform's extensive features overwhelming.
Best-Fit Customer Profile
Ideal for businesses seeking a versatile survey tool with advanced analytics and a variety of survey options.
Zonka Feedback
Zonka Feedback is a multi-channel customer feedback platform that specializes in website survey widgets.
Features
- Multi-Channel Surveys: Supports email, SMS, WhatsApp, kiosks, web, in-app, and offline surveys.
- Survey Customization: Offers customizable and multilingual surveys with advanced targeting and user segmentation.
- Integrations: Provides over 20 premium integrations, including Shopify, HubSpot, and Salesforce.
- Analytics: Features real-time dashboards, alerts, and AI-powered analysis.
Pricing
Zonka Feedback offers two main pricing plans:
- Feedback Management: Priced at $199 per month, this plan includes multi-channel surveys, NPS/CSAT/CES measurement, and over 20 integrations.
- AI Feedback Intelligence: Priced at $999 per month, this plan adds AI-powered analysis, trends, and real-time dashboards. (trustradius.com)
Pros
- Comprehensive Survey Channels: Supports a wide range of survey distribution methods.
- Advanced Analytics: AI-driven insights and real-time reporting.
- Customizable Surveys: Highly flexible survey design and targeting options.
Cons
- Pricing: Higher starting price point compared to some competitors.
- Complexity: Advanced features may require a learning curve.
Best-Fit Customer Profile
Suitable for businesses needing a robust feedback platform with advanced analytics and a variety of survey distribution channels.
Side-by-Side Comparison
| Feature | Survicate | Zonka Feedback |
|---|---|---|
| Survey Channels | Email, Link, Website Pop-ups, In-Product, Mobile App | Email, SMS, WhatsApp, Kiosks, Web, In-App, Offline |
| Survey Customization | 15+ Question Types, Multilingual, Advanced Targeting | Customizable, Multilingual, Advanced Targeting and User Segmentation |
| Integrations | 25+ (including Shopify, HubSpot, Salesforce) | 20+ (including Shopify, HubSpot, Salesforce) |
| Analytics | Insights Hub with AI Analysis, Customizable Dashboards | Real-Time Dashboards, Alerts, AI-Powered Analysis |
| Pricing | Free Plan; Paid Plans start at $89/month (Starter), $56/month (Growth) | Feedback Management at $199/month; AI Feedback Intelligence at $999/month |
| Best-Fit Customer Profile | Businesses seeking versatile survey tools with advanced analytics | Businesses needing robust feedback platforms with advanced analytics |
Which to Choose
When deciding between Survicate and Zonka Feedback for your Shopify Plus store, consider the following:
Survicate: If you require a versatile survey tool with a variety of survey types and advanced analytics at a more accessible price point, Survicate may be the better fit.
Zonka Feedback: If your business demands a comprehensive feedback platform with a wide range of survey distribution channels and advanced AI-driven analytics, and you're prepared for a higher investment, Zonka Feedback could be the right choice.
Evaluate your specific needs, budget, and the features that align most closely with your business objectives to make the best decision.
Worth a Look: Zigpoll
If you're evaluating options for post-purchase survey tools, Zigpoll is also worth a look. Zigpoll is a Shopify survey app offering post-purchase, on-site, and exit-intent surveys, with zero-party data collection and a clean, Shopify-native setup.
