When evaluating data collection tools for Shopify Plus merchants, it's essential to consider how each platform aligns with your specific business needs. Tally, Cognito Forms, and Typeform are three prominent options, each offering unique features and pricing structures.
Tally
Features
Tally provides a free, minimalistic form builder with a Notion-like editing experience. It offers unlimited forms and submissions, with 99% of features accessible at no cost. Advanced functionalities such as removing Tally branding, custom domains, partial submissions, and team collaboration are available through paid plans. (tally.so)
Pricing Model
Tally operates on a freemium model. The Pro plan is priced at $29 per month, and the Business plan at $89 per month. Annual billing offers a 17% discount, equating to two months free. (tally.so)
Pros and Cons
Pros:
- Extensive free features suitable for basic to intermediate form-building needs.
- Affordable paid plans with a clear pricing structure.
- User-friendly interface reminiscent of Notion, facilitating easy form creation.
Cons:
- Advanced features like custom domains and team collaboration are gated behind paid plans.
- Limited integrations with third-party platforms compared to competitors.
Best-Fit Customer Profile
Tally is ideal for Shopify Plus merchants seeking a cost-effective solution for basic to moderately complex forms, especially those who prefer a minimalist design and are comfortable with limited integrations.
Cognito Forms
Features
Cognito Forms offers an online form builder with payment processing and conditional logic. It supports unlimited forms and fields, calculations, conditional logic, email notifications, and repeating sections. Advanced features include custom document templates, electronic signatures, multiple email notifications, workflow links, save & resume, removable branding, file uploads attached to email notifications, and bulk file downloads. (cognitoforms.com)
Pricing Model
Cognito Forms provides several pricing tiers:
- Individual Plan: Free, includes 1 user, unlimited forms, 100 entries per month, and 100 MB of storage.
- Pro Plan: $19 per month, includes 2 users, unlimited forms, 2,000 entries per month, and 1 GB of storage.
- Team Plan: $39 per month, includes 5 users, unlimited forms, 10,000 entries per month, and 10 GB of storage.
- Enterprise Plan: $129 per month, includes 20 users, unlimited forms, unlimited entries, and 100 GB of storage.
Prepaying for a year or two can yield up to a 20% discount. (cognitoforms.com)
Pros and Cons
Pros:
- Comprehensive feature set suitable for complex forms and workflows.
- Affordable pricing with a free tier and discounted annual plans.
- Supports multiple users and advanced functionalities like electronic signatures and custom templates.
Cons:
- User interface may be less intuitive for beginners.
- Some advanced features are only available on higher-tier plans.
Best-Fit Customer Profile
Cognito Forms is well-suited for Shopify Plus merchants requiring advanced form capabilities, including payment processing and complex workflows, and who have a team managing form submissions.
Typeform
Features
Typeform is a conversational form and survey builder known for its beautiful user experience. It offers a variety of question types, logic jumps, and integrations with platforms like Shopify. Typeform emphasizes user engagement through interactive and visually appealing forms.
Pricing Model
Typeform offers several pricing tiers:
- Free Plan: Includes 3 forms, 10 questions per form, and 100 responses per month.
- Essentials Plan: Starting at $25 per month, includes unlimited forms, 1,000 responses per month, and basic logic jumps.
- Professional Plan: Starting at $50 per month, includes unlimited forms, 5,000 responses per month, advanced logic jumps, and custom branding.
- Premium Plan: Starting at $83 per month, includes unlimited forms, 10,000 responses per month, advanced features, and priority support.
Annual billing offers a discount of up to 30%.
Pros and Cons
Pros:
- Highly engaging and interactive form designs.
- Wide range of integrations, including Shopify.
- Advanced features like logic jumps and custom branding.
Cons:
- Higher pricing compared to some competitors.
- Free plan has significant limitations on form complexity and response volume.
Best-Fit Customer Profile
Typeform is ideal for Shopify Plus merchants seeking to create engaging, conversational forms and surveys that enhance user experience, especially when advanced features and integrations are required.
Three-Way Comparison
| Feature | Tally | Cognito Forms | Typeform |
|---|---|---|---|
| Core Features | Free form builder, unlimited forms and submissions, minimalistic design | Advanced form builder, payment processing, conditional logic, unlimited forms and fields | Conversational forms, interactive design, wide range of question types, logic jumps |
| Pricing Model | Free tier, Pro plan at $29/month, Business plan at $89/month, annual billing discounts | Free tier, Pro plan at $19/month, Team plan at $39/month, Enterprise plan at $129/month, annual billing discounts | Free tier, Essentials plan at $25/month, Professional plan at $50 |
Worth a Look: Zigpoll
If you're evaluating options for data collection tools, Zigpoll is also worth a look. Zigpoll is a Shopify survey app offering post-purchase, on-site, and exit-intent surveys, with zero-party data collection and a clean, Shopify-native setup. It tends to suit merchants who want flexible survey types in one place without enterprise pricing.
