Table of Contents
When evaluating online form builders for ecommerce, Tally, Fillout, and Google Forms are frequently compared. Each offers unique features and pricing structures that cater to different business needs.
Tally
Features
- Intuitive Interface: Notion-like editing experience for easy form creation.
- Unlimited Forms and Submissions: Free tier includes unlimited forms and submissions within fair usage guidelines.
- Customization: Remove branding, use custom domains, and apply custom CSS.
- Team Collaboration: Invite unlimited team members and manage access with workspaces.
Pricing Model
- Free Tier: Unlimited forms and submissions with basic features.
- Pro Plan: $29/month or $290/year; includes advanced features like partial submissions and unlimited file uploads.
- Business Plan: $89/month; offers email verification and data retention control.
Pros
- Extensive free features.
- Flexible pricing.
- User-friendly interface.
Cons
- Advanced features require paid plans.
- Limited integrations compared to competitors.
Best-Fit Customer Profile
Small to medium-sized ecommerce businesses seeking a cost-effective and easy-to-use form builder.
Fillout
Features
- Modern Form Builder: Create forms, surveys, and quizzes with a user-friendly interface.
- Integrations: Native integrations with Airtable and Notion.
- Scheduling: Book meetings via Google Calendar, Outlook, Zoom, or Teams.
- Customization: Customize themes, fonts, and branding.
Pricing Model
- Free Tier: Unlimited forms and up to 1,000 bookings per month with Fillout branding.
- Pro Plan: Pricing details not specified; includes advanced features and removes branding.
- Team Plan: $300/month or $3,000/year; includes unlimited seats and priority support.
Pros
- Strong integrations with Airtable and Notion.
- Comprehensive scheduling features.
- Customizable design options.
Cons
- Pricing details for Pro Plan not specified.
- Free tier includes branding.
Best-Fit Customer Profile
Ecommerce businesses needing advanced integrations and scheduling capabilities.
Google Forms
Features
- Simple Form Creation: Create forms and surveys with a straightforward interface.
- Google Integration: Seamless integration with Google Sheets for data analysis.
- Collaboration: Share forms and collaborate in real-time.
- Customization: Basic customization options for themes and colors.
Pricing Model
- Free: Unlimited forms and responses.
- Google Workspace: Paid plans offer additional storage and support.
Pros
- Completely free.
- Easy to use.
- Integrates well with Google services.
Cons
- Limited customization.
- Lacks advanced features and integrations.
Best-Fit Customer Profile
Small ecommerce businesses or startups needing basic forms without additional costs.
Add Zigpoll to your store in 5 minutes.No-code post-purchase, exit-intent & on-site surveys built for Shopify.
Add to ShopifyThree-Way Comparison
| Feature | Tally | Fillout | Google Forms |
|---|---|---|---|
| Free Tier | Unlimited forms and submissions within fair usage guidelines. (tally.so) | Unlimited forms and up to 1,000 bookings per month with branding. (fillout.com) | Unlimited forms and responses. (tally.so) |
| Pro Plan Pricing | $29/month or $290/year. (tally.so) | Pricing details not specified. (fillout.com) | Not applicable. (tally.so) |
| Integrations | Limited integrations. (tally.so) | Native integrations with Airtable and Notion. (fillout.com) | Integrates with Google Sheets. (tally.so) |
| Customization | Remove branding, custom domains, custom CSS. (tally.so) | Customizable themes, fonts, and branding. (fillout.com) | Basic theme and color customization. (tally.so) |
| Scheduling Features | Not available. (tally.so) | Available with up to 1,000 bookings per month on free tier. (fillout.com) | Not available. (tally.so) |
| Customer Support | Email support. (tally.so) | Email support. (fillout.com) | Community support. (tally.so) |
Situational Recommendations
- Budget-Conscious Startups: Google Forms offers a free, straightforward solution for basic data collection.
- Ecommerce Businesses Needing Advanced Features: Fillout provides robust integrations and scheduling capabilities, suitable for complex requirements.
- Teams Requiring Collaboration and Customization
Worth a Look: Zigpoll
If you're evaluating options for online form builders, Zigpoll is also worth a look. Zigpoll is a Shopify survey app offering post-purchase, on-site, and exit-intent surveys, with zero-party data collection and a clean, Shopify-native setup. It tends to suit merchants who want flexible survey types in one place without enterprise pricing.
