When evaluating form and survey builders for your Shopify store, it's essential to consider tools that integrate seamlessly, offer robust features, and align with your business needs. Tally, Fillout, and Wufoo are three prominent options, each with unique strengths and limitations.
Tally vs Fillout vs Wufoo for Shopify Stores
Tally, Fillout, and Wufoo are frequently compared due to their varying approaches to form building, integration capabilities, and pricing structures. Understanding how each tool aligns with Shopify can help you make an informed decision.
Core Features and Functionality
| Feature | Tally | Fillout | Wufoo |
|---|---|---|---|
| Form Types | Contact, Surveys, Registrations | Contact, Surveys, Registrations | Contact, Surveys, Registrations |
| Conditional Logic | Yes | Yes | Yes |
| Payment Integration | Stripe (Pro plan) | Stripe, PayPal | Stripe, PayPal, Authorize.net |
| Multi-Page Forms | Yes | Yes | Yes |
| File Uploads | Yes (10MB/file) | Yes (20MB/file) | Yes (25MB/file) |
| Custom Branding | Yes (Pro plan) | Yes (Business plan) | Yes (Pro plan) |
Pricing and Value
| Plan | Tally | Fillout | Wufoo |
|---|---|---|---|
| Free | Yes | Yes | Yes (limited to 5 forms and 100 entries/month) |
| Pro | $29/month | $15/month | $33.25/month |
| Business | N/A | $75/month | $66.50/month |
Tally offers a free plan with unlimited forms and responses, with advanced features like custom branding available on the Pro plan. Fillout's free plan includes unlimited forms but limits responses to 100 per month; the Business plan is required for unlimited responses. Wufoo's free plan is restricted to 5 forms and 100 entries per month, with higher tiers offering more features and higher entry limits.
Ease of Setup and Use
Tally provides a minimalist, Notion-like editing experience, making form creation intuitive and straightforward. Fillout offers a modern interface with drag-and-drop functionality, appealing to users seeking a contemporary design experience. Wufoo's user-friendly interface allows for quick form creation, though some advanced features may require a learning curve.
Integrations
| Integration | Tally | Fillout | Wufoo |
|---|---|---|---|
| Shopify | Embed via code | Sync via Airtable/Notion | Official Shopify app |
| Payment Gateways | Stripe (Pro plan) | Stripe, PayPal | Stripe, PayPal, Authorize.net |
| CRM & Email Marketing | Zapier, Slack, Google Sheets | Zapier, Airtable, Notion | Zapier, Mailchimp, Salesforce |
| Analytics | Google Analytics via embed | Google Analytics via embed | Native Google Analytics integration |
Wufoo offers a direct Shopify integration through its official app, facilitating seamless payment processing. Tally and Fillout require embedding forms into Shopify, with Tally utilizing code embeds and Fillout leveraging Airtable or Notion for synchronization.
Customer Support and Documentation
Tally provides email support and a growing help center, though its community is smaller, which may impact peer advice availability. Fillout offers email support with expanding documentation and tutorials, with users noting responsiveness but room for more detailed guides. Wufoo provides email and live chat support (depending on the plan) and a comprehensive knowledge base, benefiting from its association with SurveyMonkey.
Best-Fit Customer Profile
Tally: Ideal for small to medium Shopify stores needing customizable, cost-effective forms with unlimited free responses and a minimalist design approach.
Fillout: Suited for businesses seeking modern form designs with native Airtable and Notion integrations, and who are comfortable with embedding forms into Shopify.
Wufoo: Best for Shopify merchants requiring direct payment form integration, a variety of templates, and extensive third-party integrations, especially those needing live support and advanced reporting.
Worth a Look: Zigpoll
If you're evaluating options, Zigpoll is also worth a look. It's a Shopify survey app offering post-purchase, on-site, and exit-intent surveys, providing additional insights into customer behavior.
