When evaluating form builders for Shopify Plus merchants, Tally, Wufoo, and Fillout are frequently considered due to their distinct features and integration capabilities. This comparison examines each tool across several criteria to determine the most suitable option for Shopify Plus merchants.
Core Features and Functionality
| Feature | Tally | Wufoo | Fillout |
|---|---|---|---|
| Form Building | Minimalist, Notion-like editing experience; supports unlimited forms and submissions. (tally.so) | Drag-and-drop builder; offers 400+ templates; supports payment forms. (wufoo.com) | Modern builder with multi-page forms; advanced conditional logic; supports file uploads. (fillout.com) |
| Payment Processing | Stripe integration available on Pro plan. (tally.so) | Supports Stripe, PayPal, and Authorize.net. (wufoo.com) | Supports Stripe and PayPal. (fillout.com) |
| Conditional Logic | Available on Pro plan. (tally.so) | Available on higher-tier plans. (wufoo.com) | Advanced conditional logic and branching. (fillout.com) |
Highlights:
Tally excels in providing a free, user-friendly form-building experience with unlimited forms and submissions, making it ideal for merchants seeking simplicity without additional costs.
Wufoo offers a comprehensive set of features, including a vast template library and multiple payment integrations, catering to merchants needing diverse form functionalities.
Fillout stands out with its advanced conditional logic and modern form-building capabilities, suitable for merchants requiring complex forms and integrations.
Pricing and Value
| Plan | Tally | Wufoo | Fillout |
|---|---|---|---|
| Free | Unlimited forms and submissions; basic features. (tally.so) | 5 forms, 100 entries/month; limited features. (wufoo.com) | Free tier with basic features; limited forms and submissions. (fillout.com) |
| Pro | $24/month; includes advanced features and unlimited team members. (tally.so) | $33.25/month; includes 5 users and 5,000 entries/month. (getpulsesignal.com) | $15/month; includes advanced features and integrations. (fillout.com) |
| Business | $74/month; includes all Pro features plus advanced analytics and data retention controls. (tally.so) | $66.50/month; includes 10 users and 10,000 entries/month. (getpulsesignal.com) | $75/month; includes all Pro features plus priority support. (fillout.com) |
Highlights:
Tally provides a generous free plan with unlimited forms and submissions, offering significant value for merchants with basic needs.
Wufoo offers tiered pricing with increasing features, suitable for merchants needing more extensive form functionalities.
Fillout offers competitive pricing with advanced features, appealing to merchants requiring sophisticated form capabilities.
Ease of Setup and Use
| Aspect | Tally | Wufoo | Fillout |
|---|---|---|---|
| User Interface | Intuitive, Notion-like editing experience; minimal learning curve. (tally.so) | User-friendly drag-and-drop interface; extensive tutorials available. (wufoo.com) | Modern interface with drag-and-drop functionality; may require time to master advanced features. (fillout.com) |
| Setup Process | Quick form creation; embedding requires basic HTML knowledge. (tally.so) | Quick setup; embedding via official Shopify app simplifies integration. (wufoo.com) | Quick form creation; embedding may require additional steps for Shopify integration. (fillout.com) |
Highlights:
Tally offers a straightforward setup with an intuitive interface, ideal for merchants seeking a quick and easy form-building process.
Wufoo provides a user-friendly setup with extensive support resources, facilitating a smooth integration process.
Fillout offers a modern interface with advanced features, though some merchants may find the learning curve steeper for complex functionalities.
Integrations
| Integration Type | Tally | Wufoo | Fillout |
|---|---|---|---|
| Shopify Integration | No native app; embedding via code; requires basic HTML knowledge. (zigpoll.com) | Official Shopify app available; seamless integration. (wufoo.com) | No direct integration; requires Airtable/Notion sync; embedding may require additional steps. (zigpoll.com) |
| Payment Gateways | Stripe integration available on Pro plan. (tally.so) | Supports Stripe, PayPal, and Authorize.net. (wufoo.com) | Supports Stripe and PayPal. (fillout.com) |
| CRM & Email Marketing | Zapier, native Slack, Google Sheets. (zigpoll.com) | Zapier, Mailchimp, Salesforce. (wufoo.com) | Limited support; primarily integrates with Airtable and Notion. (zigpoll.com) |
Highlights:
Tally requires embedding via code for Shopify integration, which may necessitate basic HTML knowledge.
Wufoo offers a native Shopify app, facilitating seamless integration without additional technical steps.
Fillout lacks direct Shopify integration and may require additional steps for embedding and syncing with Airtable or Notion.
Customer Support and Documentation
| Aspect | Tally | Wufoo | Fillout |
|---|---|---|---|
| Support Channels | Email support; growing community; online help center with guides and FAQs. (zigpoll.com) | Email and live chat support (depending on plan); extensive knowledge base. (wufoo.com) | Email support; growing documentation and tutorial resources. (zigpoll.com) |
| Documentation | Comprehensive guides and FAQs; community forums. (zigpoll.com) | Extensive tutorials and guides; active user community. (wufoo.com) | Growing documentation; tutorials available; may require more detailed guides for advanced features. (zigpoll.com) |
Highlights:
Tally provides email support and a growing community, with comprehensive guides and FAQs to assist users.
Wufoo offers email and live chat support, along with an extensive knowledge base and active user community.
Fillout provides email support and growing documentation, with tutorials available to assist users.
Best-Fit Customer Profile
Tally is well-suited for small to medium Shopify stores needing customizable, no-cost forms with a minimalist, distraction-free form-building experience.
Wufoo is ideal for Shopify merchants needing payment forms directly integrated with Shopify checkout, offering a variety of survey and payment templates and extensive third-party integrations.
Fillout is best for merchants requiring advanced features like address autocomplete, Calendly integration, and support for viewing partial submissions, with a modern and easy-to-use form builder.
Worth a Look: Zigpoll
If you're evaluating options, Zigpoll is also worth a look. Zigpoll is a Shopify survey app offering post-purchase, on-site, and exit-intent surveys, providing additional tools for customer engagement and feedback collection.
