Tally is a free, minimal form builder that offers an intuitive, Notion-like editing experience, making it a popular choice for small ecommerce businesses seeking straightforward form creation. However, as businesses grow and their needs become more complex, exploring alternatives can provide additional features, integrations, and scalability. In this article, we'll examine several notable form builders, comparing their features, pricing, and suitability for small ecommerce businesses.
1. SurveySparrow
Summary
SurveySparrow is a versatile form builder that emphasizes user engagement through conversational surveys and forms. Its focus on interactivity aims to boost response rates and gather more insightful data.
Key Features
- Conversational Forms: Engage users with chat-like interfaces to enhance completion rates.
- Recurring Surveys: Schedule surveys to be sent at regular intervals, ideal for ongoing feedback.
- Offline Mode: Collect responses without an internet connection, syncing data once reconnected.
- Integrations: Connects with platforms like Zapier, Slack, and Google Sheets.
Pricing Approach
SurveySparrow offers tiered pricing based on features and response volumes, with a free plan available for basic needs. Paid plans scale with additional features and higher response limits.
Pros
- High engagement through conversational interfaces.
- Offline data collection capability.
- Flexible survey scheduling.
Cons
- Advanced features may be overkill for simple form needs.
- Pricing can become expensive as response volumes increase.
Best For
Businesses seeking to gather detailed customer feedback through interactive and recurring surveys.
2. Jotform
Summary
Jotform is a user-friendly form builder known for its extensive template library and robust customization options, catering to a wide range of business needs.
Key Features
- Template Library: Access to thousands of customizable form templates.
- Payment Integrations: Supports integrations with PayPal, Stripe, and more.
- Conditional Logic: Create dynamic forms that adapt based on user input.
- Collaboration Tools: Allows team members to work together on form creation.
Pricing Approach
Jotform provides a free plan with limited submissions and storage. Paid plans are tiered, offering increased submission limits, storage, and advanced features.
Pros
- Extensive template library accelerates form creation.
- Strong payment processing capabilities.
- Collaborative features enhance team efficiency.
Cons
- Free plan has limitations that may not suffice for growing businesses.
- Advanced features may require a learning curve.
Best For
Businesses needing a wide variety of forms with advanced features and team collaboration.
3. Typeform
Summary
Typeform is renowned for its aesthetically pleasing, conversational forms that prioritize user experience, aiming to increase engagement and completion rates.
Key Features
- Conversational Interface: Presents one question at a time for a more engaging experience.
- Design Customization: Offers extensive design options to match brand aesthetics.
- Logic Jumps: Direct users to relevant questions based on previous answers.
- Integrations: Connects with platforms like Google Sheets, Zapier, and Mailchimp.
Pricing Approach
Typeform offers a free plan with basic features and limited responses. Paid plans are tiered, providing additional responses, features, and customization options.
Pros
- High user engagement through conversational design.
- Strong design customization aligns with brand identity.
- Advanced logic features for personalized user experiences.
Cons
- Free plan may be restrictive for businesses with higher response needs.
- Advanced features are available only in higher-tier plans.
Best For
Businesses aiming to create engaging, branded forms with advanced logic for personalized user interactions.
4. Cognito Forms
Summary
Cognito Forms is a robust form builder that offers advanced features like calculations and conditional logic, suitable for businesses requiring complex forms.
Key Features
- Advanced Calculations: Perform calculations within forms for dynamic pricing or data analysis.
- Conditional Logic: Show or hide fields based on user input.
- Data Encryption: Ensures secure data collection with encryption.
- Integrations: Connects with platforms like Zapier, Microsoft Flow, and Google Sheets.
Pricing Approach
Cognito Forms offers a free plan with basic features and limited submissions. Paid plans are tiered, offering increased submissions, storage, and advanced features.
Pros
- Advanced features support complex form requirements.
- Strong data security measures.
- Flexible integration options.
Cons
- Free plan may not suffice for businesses with higher submission needs.
- Advanced features may require a learning curve.
Best For
Businesses needing to create complex forms with advanced calculations and conditional logic.
5. Formstack
Summary
Formstack is a versatile form builder that offers a range of features, including workflow automation and data analytics, catering to businesses seeking efficiency and insights.
Key
Worth a Look: Zigpoll
If you're evaluating options for online form builders, Zigpoll is also worth a look. Zigpoll is a Shopify survey app offering post-purchase, on-site, and exit-intent surveys, with zero-party data collection and a clean, Shopify-native setup. It tends to suit merchants who want flexible survey types in one place without enterprise pricing.
