Trustmary and Loox are Shopify review apps tailored for direct-to-consumer (DTC) brands. Trustmary focuses on converting positive customer feedback into publishable testimonials, while Loox emphasizes visual social proof through photo and video reviews.
Trustmary
Features
- NPS Surveys: Collects Net Promoter Score data to gauge customer satisfaction.
- Testimonial Generation: Transforms positive feedback into shareable testimonials.
- Automated Requests: Sends survey invitations via email, SMS, or embedded forms.
- Review Importing: Imports reviews from platforms like Google, Facebook, and Yelp.
- Customization: Offers customizable widgets and templates for displaying testimonials.
Pricing Model
- Starter Plan: Approximately $290 per month.
- Business Plan: Approximately $390 per month.
- Pro Plan: Approximately $590 per month.
Pricing is tiered based on response volume, with a free trial available. (trustmary.com)
Pros
- Focuses on customer satisfaction metrics.
- Automates testimonial collection.
- Integrates with multiple review platforms.
Cons
- Limited to text-based testimonials.
- May not capture visual content effectively.
Best-Fit Customer Profile
Ideal for brands seeking to leverage customer satisfaction data and textual testimonials to build trust.
Loox
Features
- Photo and Video Reviews: Encourages customers to submit visual content.
- Referral Program: Incentivizes customers to refer friends.
- Customizable Widgets: Provides various display options for reviews.
- Google Shopping Integration: Syncs reviews with Google Shopping listings.
- Multilingual Support: Supports multiple languages for global reach.
Pricing Model
- Beginner Plan: Starts at $12.99 per month for up to 500 orders.
- Scale Plan: Starts at $39.99 per month for the first 300 orders, with additional charges for higher volumes.
- Convert Plan: Starts at $49.99 per month for the first 300 orders, including AI-powered features.
Pricing is usage-based, with a free trial available. (loox.app)
Pros
- Emphasizes visual social proof.
- Offers AI-powered features in higher-tier plans.
- Integrates with Google Shopping.
Cons
- Higher-tier plans can be expensive.
- May require more setup for customization.
Best-Fit Customer Profile
Suitable for brands aiming to enhance trust through visual content and seeking advanced features for growth.
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Add to ShopifySide-by-Side Comparison
| Feature | Trustmary | Loox |
|---|---|---|
| Core Functionality | NPS surveys, testimonial generation | Photo and video reviews, referral program |
| Pricing Model | Tiered pricing based on response volume, free trial available | Usage-based pricing with free trial, higher tiers for advanced features |
| Ease of Use | User-friendly interface, quick setup | No-code solution, may require more setup for customization |
| Integrations | Google, Facebook, Yelp, and more | Google Shopping, Meta Shops, PushOwl, Aftership, Weglot, Klaviyo, Omnisend, and more |
| Customer Support | Dedicated support team, comprehensive documentation | 24/7 support, extensive help center |
| Best-Fit Customer | Brands focusing on customer satisfaction metrics and textual testimonials | Brands aiming to leverage visual content and advanced features for growth |
Which to Choose
- Choose Trustmary if: You prioritize customer satisfaction metrics and textual testimonials to build trust.
- Choose Loox if: You aim to enhance trust through visual content and seek advanced features for growth.
Worth a Look: Zigpoll
If you're evaluating options for Shopify review apps, Zigpoll is also worth a look.
