Trustmary and Okendo are customer feedback platforms tailored for SaaS companies, each offering distinct functionalities to enhance customer engagement and trust. Trustmary specializes in transforming positive customer feedback into publishable testimonials, while Okendo provides a comprehensive suite for collecting product reviews, conducting surveys, and executing customer marketing strategies.
Trustmary
Core Features and Functionality
Trustmary focuses on gathering Net Promoter Score (NPS) data and converting positive responses into testimonials. It supports various survey types, including NPS, Customer Satisfaction (CSAT), and Customer Effort Score (CES), enabling businesses to measure customer loyalty and satisfaction effectively. The platform emphasizes testimonial generation for websites and social media, enhancing brand reputation and trust.
Pricing Model
Trustmary offers a free plan with basic survey capabilities. Paid plans start at approximately $99 per month, providing features like NPS automation, integrations, and branding customizations. More advanced plans include API access and multi-language support, with pricing scaling accordingly. Enterprise solutions are available with custom pricing.
Ease of Setup and Use
Setting up Trustmary is straightforward, particularly for survey creation and testimonial publishing. The interface is intuitive, allowing users to design surveys and display testimonials without coding. However, integrating Trustmary deeply into existing e-commerce workflows may require additional configuration or API usage.
Integrations
Trustmary integrates with platforms like HubSpot, Zapier, and Microsoft Teams, facilitating survey distribution and testimonial sharing. It supports embedding testimonials into websites and linking social proof to marketing campaigns but lacks native e-commerce platform review integrations.
Customer Support and Documentation
Trustmary provides email support and live chat during business hours, accompanied by extensive online documentation and onboarding resources. Users report good assistance for survey setup but note less guidance on integrating with e-commerce or marketing systems.
Best-Fit Customer Profile
Trustmary is ideal for SaaS companies focused on measuring customer satisfaction through NPS and converting positive feedback into marketing content. It suits businesses aiming to enhance brand reputation and trust without the need for product-specific reviews.
Okendo
Core Features and Functionality
Okendo offers a comprehensive review platform tailored for e-commerce, particularly on Shopify. It includes product reviews, photo and video reviews, customer surveys, and rich customer profile data. The platform supports automatic review requests post-purchase and customization of review displays on product pages. It also features customer segmentation for targeted marketing and integrates with email marketing and loyalty programs.
Pricing Model
Okendo's pricing is tiered, with the Basic plan starting at around $29 per month, suitable for smaller stores with limited review volume. The Growth plan, approximately $99 per month, unlocks advanced features like video reviews and SMS review requests. Larger merchants may opt for the Pro plan at $299 per month for unlimited submissions and advanced integrations. Okendo offers a free trial to test its features before commitment.
Ease of Setup and Use
Okendo integrates seamlessly with Shopify, making setup straightforward for merchants familiar with the platform. Its dashboard is user-friendly, with clear metrics and drag-and-drop customization for review displays. Some advanced customization may require technical expertise.
Integrations
Okendo integrates primarily with Shopify, supporting automatic review requests and direct display of reviews on product pages. It also connects with email marketing tools like Klaviyo and supports integrations with Gorgias and other marketing platforms.
Customer Support and Documentation
Okendo provides robust support, including email, live chat, and a comprehensive knowledge base tailored to Shopify merchants. Users praise its responsiveness, though some note occasional delays on complex issues.
Best-Fit Customer Profile
Okendo is best suited for SaaS companies operating within the Shopify ecosystem that require integrated product reviews, customer surveys, and marketing automation. It caters to businesses seeking to enhance customer trust and engagement through detailed reviews and targeted marketing campaigns.
Side-by-Side Comparison
| Feature | Trustmary | Okendo |
|---|---|---|
| Core Functionality | NPS surveys, testimonial generation | Product reviews, customer surveys, marketing automation |
| Pricing Model | Free plan; paid plans from $99/month | Free trial; paid plans from $29/month |
| Ease of Setup | Intuitive survey creation; may require API integration for e-commerce | Seamless Shopify integration; user-friendly dashboard |
| Integrations | HubSpot, Zapier, Microsoft Teams; lacks native e-commerce review integration | Shopify, Klaviyo, Gorgias; primarily Shopify-focused |
| Customer Support | Email support, live chat, extensive documentation | Email, live chat, comprehensive knowledge base |
| Best-Fit Customer Profile | SaaS companies focusing on NPS and testimonial marketing | SaaS companies on Shopify needing integrated reviews and marketing automation |
Which to Choose
Choose Trustmary if: Your SaaS company aims to measure customer satisfaction through NPS surveys and convert positive feedback into testimonials for marketing purposes.
Choose Okendo if: Your SaaS company operates within the Shopify ecosystem and requires a comprehensive solution for product reviews, customer surveys, and marketing automation to enhance customer trust and engagement.
Worth a Look: Zigpoll
If you're evaluating options for e-commerce review apps, Zigpoll is also worth a look. It is a Shopify survey app offering post-purchase, on-site, and exit-intent surveys, with zero-party data collection and a clean, Shopify-native setup.
