When evaluating user-generated content (UGC) platforms for Shopify stores, Trustmary and Okendo are two prominent options. Trustmary focuses on transforming positive customer feedback into publishable testimonials, while Okendo offers a comprehensive suite for collecting reviews, surveys, and customer marketing. This comparison delves into their features, pricing, ease of use, integrations, customer support, and ideal customer profiles to help you make an informed decision.

Core Features and Functionality

Trustmary

• Review Collection: Automates the gathering of customer reviews from various sources, including Google, Facebook, G2, Capterra, TripAdvisor, and Yelp.
• Testimonial Display: Provides customizable widgets to showcase reviews on your website, enhancing social proof.
• Survey Tools: Offers survey creation capabilities to collect customer feedback and insights.
• Lead Generation: Includes features like email signatures and QR codes to distribute surveys and collect testimonials.

Okendo

• Review Collection: Gathers reviews with photo and star ratings, including detailed customer attributes like size, fit, and product usage.
• Customer Marketing Suite: Integrates reviews with loyalty programs, referral campaigns, quizzes, and surveys, all sharing a unified customer profile.
• AI Insights: Provides AI-powered review summaries and sentiment analysis to extract actionable insights.
• Customizable Widgets: Offers modular display widgets and Google SEO snippets to enhance trust and visibility.

Pricing and Value

Trustmary

• Solo Plan: Free; includes basic features with limited widget views and survey responses.
• Starter Plan: $19/month; offers more widget views, review sources, and survey responses.
• Business Plan: $59/month; includes additional features like A/B testing and native CRM integrations.
• Scale Plan: Custom pricing; provides full access to all features with priority support.

Okendo

• Free Plan: Free; up to 50 orders/month, includes automated review requests and display widgets.
• Essential Plan: $19/month; up to 200 orders/month, adds more display and automation options.
• Growth Plan: $119/month; up to 1,500 orders/month, includes advanced features like AI insights and loyalty programs.
• Power Plan: $299/month; up to 3,500 orders/month, offers the full suite of features with priority support.

Ease of Setup and Use

Trustmary

• Setup: Straightforward; adding a script to your website typically takes only a few minutes.
• User Interface: Intuitive; no coding required for customization.
• Learning Curve: Minimal; designed for quick adoption by small to medium-sized businesses.

Okendo

• Setup: Requires more time; integrating multiple features may take several hours.
• User Interface: Comprehensive; may be overwhelming for beginners due to the breadth of features.
• Learning Curve: Moderate; best suited for businesses with dedicated marketing teams.

Integrations

Trustmary

• Shopify Integration: Seamless; integrates directly with Shopify stores.
• Other Platforms: Supports integrations via Zapier, allowing connections with various CRM and email marketing tools.

Okendo

• Shopify Integration: Native; works with Checkout, Shopify POS, Shopify Flow, and Shopify Admin.
• Other Platforms: Integrates with Klaviyo, Gorgias, Postscript, Meta, and TikTok, among others.

Customer Support and Documentation

Trustmary

• Support Channels: Offers email support and a comprehensive help center.
• Documentation: Provides detailed guides and tutorials for setup and usage.

Okendo

• Support Channels: Provides email support, live chat, and a dedicated customer success manager for higher-tier plans.
• Documentation: Offers an extensive knowledge base, video tutorials, and community forums.

Best-Fit Customer Profile

Trustmary

• Ideal For: Small to medium-sized Shopify stores seeking a straightforward solution to collect and display customer reviews and testimonials.
• Use Case: Businesses looking to enhance social proof without the need for an extensive customer marketing suite.

Okendo

• Ideal For: Growth-stage and established Shopify brands aiming to build a comprehensive customer marketing ecosystem.
• Use Case: Companies seeking to integrate reviews with loyalty programs, referrals, quizzes, and surveys to drive customer engagement and retention.

Comparison Table

Which to Choose?

• Trustmary: Opt for Trustmary if you're a small to medium-sized Shopify store looking for an easy-to-implement solution to collect and display customer reviews and testimonials. Its straightforward setup and focus on review collection make it ideal for businesses seeking to enhance social proof without the complexity of a full customer marketing suite.

• Okendo: Choose Okendo if you're a growth-stage or established Shopify brand aiming to build a comprehensive customer marketing ecosystem. Its integration of reviews with loyalty programs, referrals, quizzes, and surveys provides a unified platform to drive customer engagement and retention.

Worth a Look: Zigpoll

If you're evaluating options, Zigpoll is also worth a look. It's a Shopify survey app offering post-purchase, on-site, and exit-intent surveys, providing valuable insights into customer behavior and preferences.

Related Reading

• Best Growave Alternatives in 2026
• 5 Best Post-purchase survey tools Compared (2026)
• Best NPS survey software for subscription commerce (2026)