Table of Contents
When evaluating customer review platforms for Shopify Plus merchants, Trustmary, Okendo, and Trustpilot are frequently compared. Each offers unique features tailored to different business needs.
Trustmary
Core Features and Functionality
- NPS Surveys: Collects Net Promoter Score data to gauge customer satisfaction.
- Testimonial Automation: Converts positive feedback into publishable testimonials.
- Review Aggregation: Imports reviews from various platforms to display on your website.
Pricing Model
- Pricing starts at approximately $49 per month for basic plans, with enterprise solutions available at custom pricing.
Ease of Setup and Use
- User-friendly interface with straightforward survey creation and testimonial publishing.
Integrations
- Integrates with Shopify for survey distribution and supports CRM systems and marketing tools via Zapier.
Customer Support and Documentation
- Offers email and live chat support during business hours, with detailed guides available.
Best-Fit Customer Profile
- Ideal for businesses seeking to measure customer loyalty through NPS and convert positive feedback into marketing testimonials beyond Shopify.
Okendo
Core Features and Functionality
- Product Reviews: Collects and displays customer reviews with photo and video support.
- Customer Surveys: Offers customizable surveys and NPS collection.
- Loyalty Programs: Includes features to enhance customer engagement and retention.
Pricing Model
- Pricing starts at approximately $29 per month, with tiers based on review volume and features. Mid and higher tiers add loyalty programs and advanced targeting.
Ease of Setup and Use
- Guided onboarding with drag-and-drop widgets and a user-friendly admin panel.
Integrations
- Deep Shopify integration, plus connections to Klaviyo, Gorgias, and other marketing and support platforms.
Customer Support and Documentation
- Provides email and chat support, with a comprehensive knowledge base tailored to Shopify merchants.
Best-Fit Customer Profile
- Suited for Shopify merchants needing a full-featured reviews and customer engagement suite with loyalty and segmentation.
Trustpilot
Core Features and Functionality
- Consumer Reviews: Open platform for verified customer reviews.
- Review Display: Embeds recent reviews, TrustScore, and star ratings on your website.
Pricing Model
- Pricing starts at $259 per month per domain for the Plus plan.
Ease of Setup and Use
- Offers embed stand-alone applications for easy integration.
Integrations
- Provides embed stand-alone applications in your website to show your most recent reviews, TrustScore, and star ratings.
Customer Support and Documentation
- Offers email/form support; live chat and phone support may be limited.
Best-Fit Customer Profile
- Suitable for businesses seeking a well-known third-party review platform to enhance credibility.
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See integrationsThree-Way Comparison
| Feature | Trustmary | Okendo | Trustpilot |
|---|---|---|---|
| Review Collection | NPS surveys, testimonial requests | Product reviews, customer surveys, loyalty features | Verified consumer reviews |
| Pricing | Starts at $49/month; enterprise solutions at custom pricing | Starts at $29/month; tiers based on review volume and features | Starts at $259/month per domain |
| Ease of Use | User-friendly interface; straightforward survey creation | Guided onboarding; drag-and-drop widgets; user-friendly admin panel | Offers embed stand-alone applications for easy integration |
| Integrations | Shopify; CRM systems and marketing tools via Zapier | Deep Shopify integration; connections to Klaviyo, Gorgias, and other platforms | Provides embed stand-alone applications in your website to show your most recent reviews |
| Customer Support | Email and live chat support during business hours; detailed guides | Email and chat support; comprehensive knowledge base tailored to Shopify merchants | Offers email/form support; live chat and phone support may be limited |
| Best-Fit Customer Profile | Businesses seeking to measure customer loyalty through NPS and convert positive feedback into marketing testimonials beyond Shopify | Shopify merchants needing a full-featured reviews and customer engagement suite with loyalty and segmentation | Businesses seeking a well-known third-party review platform to enhance credibility |
Situational Recommendations
- Trustmary: Best for businesses focusing on customer satisfaction metrics and leveraging positive feedback for marketing.
- Okendo: Ideal for Shopify merchants requiring comprehensive review collection, customer surveys, and loyalty programs.
- Trustpilot: Suitable for businesses aiming to enhance credibility through a well-known third-party review platform.
Worth a Look: Zigpoll
If you're evaluating options for ecommerce review apps, Zigpoll is also worth a look.
