Trustpilot and Loox are customer review platforms designed to enhance brand credibility and customer trust. Trustpilot is an open consumer review platform that collects and displays verified customer reviews across various industries. Loox is a Shopify app that focuses on collecting and showcasing photo and video reviews to build visual social proof.
Trustpilot
Core Features and Functionality
Trustpilot enables businesses to collect verified customer reviews through purchase confirmation processes. It offers comprehensive review management tools, analytics, and the ability to respond publicly to reviews. Trustpilot's extensive network presence and trust signals help build brand reputation beyond product-level feedback.
Pricing Model
Trustpilot offers a free basic account with limited features. Paid plans start at approximately $200 per month, depending on review volume and advanced features like analytics, widgets, and API access. This pricing reflects its broader enterprise focus and reputation management tools.
Ease of Setup and Use
Setting up Trustpilot involves account creation, importing customer data, and embedding review widgets. It supports multiple e-commerce platforms but may require more technical setup for integration. The user interface is geared toward marketing and customer service teams managing brand reviews.
Integrations
Trustpilot integrates with multiple e-commerce platforms, including Shopify, WooCommerce, Magento, and BigCommerce. It also offers API access for custom integrations and connects with marketing tools like Google Shopping and Facebook to amplify reviews.
Customer Support and Documentation
Trustpilot provides multiple support channels, including phone, email, and chat for paying customers. Its documentation covers compliance, SEO impact, and review management in depth. Customer service is robust but sometimes criticized for upselling.
Best-Fit Customer Profile
Trustpilot is ideal for medium to large omnichannel merchants and brands prioritizing comprehensive reputation management and SEO benefits from verified reviews. It suits businesses needing a trusted public review profile across platforms.
Loox
Core Features and Functionality
Loox specializes in collecting photo and video reviews from verified buyers. It automates review requests post-purchase and displays visual testimonials prominently on product pages. Loox also supports referral rewards and customizable review request emails. Its key strength is enhancing social proof by showcasing real customers and their experiences visually.
Pricing Model
Loox pricing typically starts with a basic plan around $9.99 per month for up to 100 orders, scaling to $39.99 per month for higher order volumes and additional features such as referral programs. Loox emphasizes value for Shopify stores with tight integration and visual-centric services.
Ease of Setup and Use
Loox installs directly via the Shopify app store, with configuration designed for merchants familiar with Shopify’s backend. It offers preset email templates and automated workflows, simplifying setup but limiting customization flexibility.
Integrations
Loox integrates seamlessly with Shopify and supports syncing orders, collections, and email campaigns. It is Shopify-exclusive, so it does not support other e-commerce platforms.
Customer Support and Documentation
Loox provides email support and a knowledge base focused on Shopify users. Customer feedback points to responsive support though limited to business hours and primarily reactive assistance.
Best-Fit Customer Profile
Loox is ideal for small to medium Shopify stores aiming to boost conversion through authentic visual social proof. It suits brands selling lifestyle, fashion, beauty, and home goods where photos and videos drive purchase confidence.
Side-by-Side Comparison
| Feature/Criteria | Loox | Trustpilot |
|---|---|---|
| Core Features | Photo & video reviews, referral rewards, automated review requests | Verified text reviews, review analytics, public responses, multi-platform |
| Pricing (starting) | $9.99/month (up to 100 orders) | Free basic; paid plans ~$200/month+ |
| Ease of Setup | Shopify app installation, simple setup | Multiple platforms, more complex setup |
| Integrations | Shopify exclusive | Shopify, WooCommerce, Magento, BigCommerce, APIs |
| Customer Support | Email, knowledge base | Phone, email, chat (paid plans), extensive docs |
| Ideal Customer Profile | Small to mid Shopify stores needing visual social proof | Medium to large omnichannel merchants needing reputation management |
Which to Choose
Choose Loox if:
- Your online store is primarily on Shopify.
- You want to enhance conversion through visual social proof.
- Your products have strong visual appeal, such as lifestyle, fashion, beauty, or home goods.
Choose Trustpilot if:
- Your business operates across multiple e-commerce platforms.
- You require comprehensive reputation management and SEO benefits from verified reviews.
- You need a trusted public review profile across various platforms.
Worth a Look: Zigpoll
If you're evaluating options for customer review platforms, Zigpoll is also worth a look. It's a Shopify survey app offering post-purchase, on-site, and exit-intent surveys, with zero-party data collection and a clean, Shopify-native setup.
