Trustpilot and Trustmary are tools designed to enhance customer trust and engagement for retail businesses. Trustpilot is an open consumer review platform that enables businesses to collect and display verified customer reviews. Trustmary is an NPS survey tool that transforms positive feedback into publishable testimonials. This article compares Trustpilot vs Trustmary for retail businesses, evaluating their features, pricing, ease of use, and ideal customer profiles.
Trustpilot
Features
Trustpilot allows businesses to collect and display verified customer reviews, enhancing their online reputation. It offers various widgets to showcase reviews on websites and integrates with multiple marketing and eCommerce tools. The platform provides analytics to monitor review performance and customer sentiment.
Pricing Model
Trustpilot operates on a subscription-based pricing model with four tiers:
- Starter: $99 per month, billed annually.
- Plus: $319 per month, billed annually.
- Premium: $799 per month, billed annually.
- Enterprise: Custom pricing.
Each plan includes a set number of review invitations, widgets, user logins, and integrations. The Starter plan is designed for small businesses with up to $5 million in revenue. (business.trustpilot.com)
Ease of Setup and Use
Setting up Trustpilot involves creating an account, customizing the profile, and integrating review collection methods. The platform offers user-friendly interfaces for managing reviews and analyzing feedback. However, some users have reported that the pricing may be a concern for smaller companies. (trustradius.com)
Integrations
Trustpilot integrates with various marketing and eCommerce tools, including Shopify, to streamline review collection and display. These integrations help businesses manage reviews efficiently and leverage them in marketing campaigns.
Customer Support and Documentation
Trustpilot provides customer support through email and live chat. The platform offers a comprehensive help center with guides and tutorials to assist users in maximizing the platform's features.
Best-Fit Customer Profile
Trustpilot is suitable for businesses of all sizes, from small enterprises to large corporations, seeking to build trust through customer reviews. Its scalability and extensive integrations make it adaptable to various business needs.
Trustmary
Features
Trustmary specializes in collecting and displaying customer reviews and feedback. It offers customizable widgets to showcase reviews on websites and provides tools to create and distribute surveys for collecting testimonials. The platform supports integrations with CRM systems like HubSpot and Pipedrive. (g2.com)
Pricing Model
Trustmary offers several pricing plans:
- Solo (Display or Collect): Free.
- Starter (Display or Collect): Starting at $19 per month.
- Business (Display or Collect): $59 per month.
- Scale (Display or Collect): Custom pricing.
Each plan provides different levels of access to features like review sources, widget views, survey responses, and integrations. (g2.com)
Ease of Setup and Use
Trustmary offers a straightforward setup process with customizable widgets and survey forms. The platform is designed to be user-friendly, allowing businesses to collect and display reviews and feedback efficiently.
Integrations
Trustmary integrates with CRM systems such as HubSpot and Pipedrive, enabling businesses to manage customer relationships alongside their review collection efforts. These integrations facilitate seamless data flow between platforms.
Customer Support and Documentation
Trustmary provides customer support through email and offers a help center with resources to assist users in utilizing the platform effectively.
Best-Fit Customer Profile
Trustmary is ideal for small to medium-sized businesses looking to enhance their online reputation through customer reviews and feedback. Its affordable pricing and ease of use make it accessible for businesses with limited resources.
Side-by-Side Comparison
| Feature | Trustpilot | Trustmary |
|---|---|---|
| Core Features | Collects and displays verified customer reviews; offers widgets and analytics. | Collects and displays customer reviews; provides customizable widgets and survey tools. |
| Pricing Model | Subscription-based with four tiers: Starter ($99/month), Plus ($319/month), Premium ($799/month), Enterprise (custom pricing). | Subscription-based with four tiers: Solo (Free), Starter ($19/month), Business ($59/month), Scale (custom pricing). |
| Ease of Setup and Use | User-friendly interface; setup involves account creation and integration; some users find pricing a concern. | Straightforward setup; customizable widgets and survey forms; designed for ease of use. |
| Integrations | Integrates with various marketing and eCommerce tools, including Shopify. | Integrates with CRM systems like HubSpot and Pipedrive. |
| Customer Support | Email and live chat support; comprehensive help center with guides and tutorials. | Email support; help center with resources for effective platform use. |
| Best-Fit Customer Profile | Suitable for businesses of all sizes seeking to build trust through customer reviews. | Ideal for small to medium-sized businesses aiming to enhance online reputation through customer reviews and feedback. |
Which to Choose
When deciding between Trustpilot and Trustmary for your retail business, consider the following:
Trustpilot: If your business requires a comprehensive review platform with extensive integrations and scalability, Trustpilot may be more suitable. Its higher pricing tiers offer advanced features and support for larger enterprises.
Trustmary: If you're a small to medium-sized business seeking an affordable and user-friendly solution to collect and display customer reviews, Trustmary could be a better fit. Its pricing is more accessible, and the platform is designed for ease of use.
Worth a Look: Zigpoll
If you're evaluating options for ecommerce review apps, Zigpoll is also worth a look. Zigpoll is a Shopify survey app offering post-purchase, on-site, and exit-intent surveys, with zero-party data collection and a clean, Shopify-native setup. It tends to suit merchants who want flexible survey types in one place without enterprise pricing.
