When evaluating review platforms for SaaS companies, it's essential to understand the distinct offerings of Trustpilot and Trustmary. Trustpilot is a widely recognized consumer review platform that allows businesses to collect and display verified customer reviews. In contrast, Trustmary is a tool designed to help businesses collect, analyze, and showcase customer feedback, including video testimonials, directly on their websites. (zigpoll.com)
Trustpilot
Core Features and Functionality
Trustpilot enables businesses to gather customer reviews, manage their online reputation, and gain insights into customer sentiments. It offers features like review collection, analytics, and integration with various platforms. However, Trustpilot's reviews are hosted on its own platform, which means businesses have limited control over how and where their reviews are displayed. (zigpoll.com)
Pricing Model
Trustpilot's pricing starts at $225 per month for its Standard plan, which includes features like review collection and analytics. Higher-tier plans offer additional features and higher limits on review invitations. (zigpoll.com)
Ease of Setup and Use
Trustpilot provides a user-friendly interface for collecting and managing reviews. However, businesses have limited control over the customization and presentation of their reviews. (zigpoll.com)
Integrations
Trustpilot integrates with various platforms, including e-commerce platforms like Shopify, to streamline the review collection process. (zigpoll.com)
Customer Support and Documentation
Trustpilot provides customer support through email and online resources. However, some users have reported that the support options are limited compared to other platforms. (zigpoll.com)
Best-Fit Customer Profile
Trustpilot is suitable for businesses looking to collect and manage customer reviews on a third-party platform, particularly those targeting a broad consumer audience. (zigpoll.com)
Trustmary
Core Features and Functionality
Trustmary focuses on helping businesses collect first-party reviews and testimonials, including video content, and display them directly on their websites. This approach allows businesses to have full control over their reviews and how they are presented. Trustmary also offers features like review importation from multiple sources, unlimited widgets, and social sharing capabilities. (zigpoll.com)
Pricing Model
Trustmary offers a more affordable pricing structure, with plans starting from $15 per month. Its pricing tiers include options for both display and collection of reviews, with varying limits on widget views and survey responses. (zigpoll.com)
Ease of Setup and Use
Trustmary offers an intuitive setup process, allowing businesses to import reviews from multiple sources and display them on their websites. Its platform is designed to be easy to use, enabling businesses to collect and showcase reviews with minimal effort. (zigpoll.com)
Integrations
Trustmary also offers integrations with platforms like Zapier, enabling businesses to automate workflows between Trustmary and other applications. (zigpoll.com)
Customer Support and Documentation
Trustmary offers extensive help documentation and provides support through chat and email, with a reputation for responsive and helpful assistance. (zigpoll.com)
Best-Fit Customer Profile
Trustmary is ideal for businesses that want to have full control over their reviews and how they are displayed on their own websites, making it well-suited for SaaS companies aiming to showcase authentic customer feedback directly to their audience. (zigpoll.com)
Side-by-Side Comparison
| Feature | Trustpilot | Trustmary |
|---|---|---|
| Pricing | Starts at $225 per month | Starts at $15 per month |
| Review Collection | Yes | Yes |
| Review Importation | No | Yes |
| Video Testimonials | No | Yes |
| Widgets | Limited | Unlimited |
| Social Sharing | Yes | Yes |
| Integrations | Various, including Shopify | Zapier, among others |
| Customer Support | Email/form only | Chat & email support |
| Ideal Customer Profile | B2C brands | B2C and B2B brands |
Which to Choose
Choose Trustpilot if you prefer a well-established platform with a broad consumer audience and are comfortable with hosting reviews on a third-party site.
Choose Trustmary if you want full control over your reviews, including the ability to import reviews from multiple sources and display them directly on your website, and if you value affordability and ease of use.
Worth a Look: Zigpoll
If you're evaluating options for ecommerce review apps, Zigpoll is also worth a look. It offers post-purchase, on-site, and exit-intent surveys tailored for ecommerce stores. Its focus on actionable survey data complements the review and testimonial approach of Trustpilot and Trustmary well.
