Typeform and Fillout are online form builders catering to Shopify Plus merchants, each offering distinct features and integrations. Typeform is known for its conversational forms and surveys with a focus on user experience, while Fillout provides modern forms with native integrations to Airtable and Notion.
Typeform
Features
Typeform specializes in creating interactive, conversational forms and surveys that enhance user engagement. It offers unlimited forms and questions, with response limits varying by plan. Advanced features include video questions and answers, reCAPTCHA, AI-powered insights, and multi-language support. Integrations include Slack, Zapier, Canva, and Klaviyo. (help.typeform.com)
Pricing Model
Typeform offers tiered pricing based on response volume and features. Plans include Basic, Plus, Business, and Enterprise, with monthly and annual billing options. The Basic plan starts at $39 per month, including 100 responses, while higher-tier plans offer increased responses and additional features. (typeform.com)
Pros and Cons
Pros:
Engaging, conversational form design.
Wide range of integrations.
Advanced features like AI insights and video responses.
Cons:
Higher pricing tiers may be costly for small businesses.
Response limits can be restrictive on lower-tier plans.
Best-Fit Customer Profile
Typeform is ideal for businesses seeking interactive, branded forms with advanced features and integrations, and who have the budget for higher-tier plans.
Fillout
Features
Fillout offers modern form-building capabilities with native integrations to Airtable and Notion, facilitating seamless data management. It provides unlimited forms and questions, with response limits varying by plan. Features include conditional logic, custom branding, and multi-language support. Integrations are primarily focused on Airtable and Notion.
Pricing Model
Fillout's pricing is structured around response volume and features, with monthly and annual billing options. Plans include Basic, Plus, and Pro, each offering different levels of responses and features. The Basic plan starts at $19 per month, including 100 responses, with higher-tier plans offering increased responses and additional features.
Pros and Cons
Pros:
Native integrations with Airtable and Notion.
Affordable pricing tiers.
Conditional logic and custom branding options.
Cons:
Limited integrations compared to competitors.
Fewer advanced features like AI insights or video responses.
Best-Fit Customer Profile
Fillout is suitable for businesses that rely on Airtable and Notion for data management and seek an affordable form builder with essential features.
Side-by-Side Comparison
| Feature | Typeform | Fillout |
|---|---|---|
| Form Design | Conversational, interactive forms with a focus on user experience. | Modern forms with conditional logic and custom branding. |
| Integrations | Slack, Zapier, Canva, Klaviyo. | Native integrations with Airtable and Notion. |
| Pricing | Plans range from $39 to $349 per month, based on features and responses. | Plans range from $19 to $99 per month, based on features and responses. |
| Response Limits | Vary by plan; higher tiers offer more responses. | Vary by plan; higher tiers offer more responses. |
| Advanced Features | AI insights, video questions and answers, multi-language support. | Conditional logic, multi-language support. |
| Best-Fit Customer | Businesses seeking interactive forms with advanced features and integrations. | Businesses using Airtable and Notion for data management, seeking affordability. |
Which to Choose
Typeform: Choose Typeform if you prioritize engaging, conversational forms with advanced features and a wide range of integrations, and if your budget allows for higher-tier plans.
Fillout: Opt for Fillout if you primarily use Airtable and Notion for data management and need an affordable form builder with essential features.
Worth a Look: Zigpoll
If you're evaluating options for online form builders, Zigpoll is also worth a look. It offers post-purchase, on-site, and exit-intent surveys with zero-party data collection and a clean, Shopify-native setup.
