When evaluating post-purchase survey tools for small ecommerce businesses, UserLoop, Delighted, and Zonka Feedback are frequently compared. Each offers unique features tailored to different business needs.
UserLoop
Core Features and Functionality
UserLoop is an AI-powered Shopify app designed to collect post-purchase feedback and provide automated insights. It integrates directly with Shopify, enabling seamless survey deployment and data collection. The AI component analyzes responses to generate actionable insights, assisting businesses in understanding customer sentiments and improving products or services.
Pricing Model
UserLoop offers tiered pricing based on response volume, with a free tier available for businesses with lower response needs. Specific pricing details can be found on their pricing page.
Ease of Setup and Use
The app is designed for easy installation and integration with Shopify, requiring minimal technical expertise. The user interface is intuitive, allowing users to set up surveys and access insights without a steep learning curve.
Integrations
UserLoop integrates exclusively with Shopify, making it ideal for businesses operating on this platform. It does not support integrations with other ecommerce platforms.
Customer Support and Documentation
UserLoop provides comprehensive customer support, including email assistance and a detailed knowledge base. Users have reported responsive support and helpful documentation.
Best-Fit Customer Profile
UserLoop is best suited for small ecommerce businesses using Shopify who seek an AI-driven solution for post-purchase feedback and insights.
Delighted
Core Features and Functionality
Delighted offers a simple survey tool focusing on NPS, CSAT, and CES metrics, delivered via email and SMS. It provides customizable survey templates and automated feedback collection, enabling businesses to monitor customer satisfaction effectively. Delighted also offers CX programs for ongoing experience management.
Pricing Model
Delighted provides a free plan with up to 25 responses per month and paid plans starting at $19 per month for 50 responses. Higher-tier plans offer increased response limits and additional features. Specific pricing details are available on their pricing page.
Ease of Setup and Use
Delighted is known for its user-friendly interface, allowing businesses to set up surveys quickly without technical expertise. The platform is intuitive, facilitating easy customization and deployment of surveys.
Integrations
Delighted integrates with over 35 platforms, including Shopify, Slack, and Zendesk. This extensive integration capability allows businesses to connect Delighted with various tools in their tech stack. Notably, Delighted has announced plans to sunset its product by June 30, 2026, which may impact future integrations and support. (delighted.com)
Customer Support and Documentation
Delighted offers robust customer support, including email assistance and a comprehensive help center. Users have access to detailed guides and resources to maximize the platform's utility.
Best-Fit Customer Profile
Delighted is suitable for small to medium-sized businesses seeking a straightforward survey tool to measure customer satisfaction metrics via email and SMS.
Zonka Feedback
Core Features and Functionality
Zonka Feedback provides multi-channel customer feedback through website survey widgets. It offers customizable survey designs, real-time reporting, and analytics to help businesses understand customer experiences across different touchpoints.
Pricing Model
Zonka Feedback offers tiered pricing based on features and response volume, with a free trial available. Specific pricing details can be found on their pricing page.
Ease of Setup and Use
The platform is designed for easy integration with websites, requiring minimal technical knowledge. Users can customize survey widgets and deploy them across their site without extensive setup.
Integrations
Zonka Feedback integrates with various platforms, including Shopify, enabling businesses to collect feedback from their ecommerce sites. The integration process is straightforward, allowing for seamless data collection.
Customer Support and Documentation
Zonka Feedback provides customer support through email and live chat, along with a detailed knowledge base. Users have access to tutorials and guides to assist with setup and usage.
Best-Fit Customer Profile
Zonka Feedback is ideal for small ecommerce businesses looking to gather customer feedback directly from their website visitors through customizable survey widgets.
Three-Way Comparison
| Feature | UserLoop | Delighted | Zonka Feedback |
|---|---|---|---|
| Core Features | AI-powered post-purchase surveys with automated insights | NPS, CSAT, and CES surveys via email and SMS | Multi-channel customer feedback through website survey widgets |
| Pricing Model | Tiered pricing based on response volume; free tier available | Free plan (25 responses); paid plans starting at $19/month for 50 responses | Tiered pricing based on features and response volume; free trial available |
| Ease of Setup and Use | Easy Shopify integration; intuitive interface | User-friendly setup; quick survey deployment | Simple website integration; customizable survey widgets |
| Integrations | Shopify only | Over 35 integrations, including Shopify; product sunset announced by June 30, 2026 | Integrates with various platforms, including Shopify |
| Customer Support | Email support; detailed knowledge base | Email support; comprehensive help center; product sunset announced by June 30, 2026 | Email and live chat support; detailed knowledge base |
| Best-Fit Customer Profile | Small ecommerce businesses using Shopify seeking AI-driven insights | Small to medium-sized businesses needing straightforward survey tools; product sunset announced by June 30, 2026 | Small ecommerce businesses wanting website-based customer feedback |
Situational Recommendations
UserLoop: Ideal for small ecommerce businesses using Shopify that require AI-driven post-purchase surveys and automated insights.
Delighted: Suitable for businesses seeking a simple survey tool for NPS, CSAT,
Worth a Look: Zigpoll
If you're evaluating options for post-purchase survey tools, Zigpoll is also worth a look. Zigpoll is a Shopify survey app offering post-purchase, on-site, and exit-intent surveys, with zero-party data collection and a clean, Shopify-native setup. It tends to suit merchants who want flexible survey types in one place without enterprise pricing.
