When evaluating product feedback tools for online stores, it's essential to consider how each platform aligns with your business objectives. Userpilot and Canny offer distinct approaches to gathering and utilizing customer feedback, each catering to different aspects of product development and user engagement.
Userpilot
Userpilot is a product growth platform designed to enhance user engagement through in-app onboarding and contextual micro-surveys. It enables businesses to create personalized onboarding experiences and gather real-time feedback within the product interface.
Core Features and Functionality
- In-App Onboarding: Userpilot allows the creation of interactive product tours, tooltips, and walkthroughs to guide users through features and functionalities.
- Contextual Micro-Surveys: Deploys targeted surveys, such as NPS and CSAT, at specific user journey points to collect actionable insights.
- Behavioral Analytics: Offers analytics on user interactions and survey responses to inform product decisions.
Pricing Model
Userpilot's pricing is tiered based on monthly active users (MAUs). The entry-level plan starts at approximately $249 per month for up to 2,500 MAUs, with higher tiers offering additional features and user allowances. There is no free tier available.
Ease of Setup and Use
Setting up Userpilot involves embedding a code snippet into your product or website. The platform provides a drag-and-drop interface for building flows, which may require a learning curve for non-technical users. Optimizing targeting and survey triggers can take several days.
Integrations
Userpilot integrates with various platforms, including analytics tools like Segment and Mixpanel, and marketing automation tools. However, it does not offer a native Shopify app; integration with Shopify requires custom setup.
Customer Support and Documentation
Userpilot offers email support and a comprehensive knowledge base with tutorials and best practices. Some users have reported slow response times on complex issues.
Best-Fit Customer Profile
Userpilot is well-suited for SaaS and e-commerce businesses aiming to enhance user engagement through in-app feedback and onboarding. It is ideal for companies that value deep behavioral insights and are willing to invest in a comprehensive product growth tool.
Canny
Canny is a feature request management platform that focuses on collecting, organizing, and prioritizing user feedback through voting boards and roadmaps. It enables businesses to engage users in submitting and voting on ideas, helping filter and prioritize product developments.
Core Features and Functionality
- Feature Request Management: Provides public-facing feedback boards where users can submit feature requests and vote on them.
- Roadmapping: Offers public roadmaps with progress tracking to keep users informed about upcoming features.
- Feedback Prioritization: Utilizes score-based prioritization to help teams focus on high-impact features.
Pricing Model
Canny offers a free tier for up to 100 tracked users and basic boards. Paid plans start at approximately $50 per month for more users, additional boards, and premium features like private boards and integrations.
Ease of Setup and Use
Canny is straightforward to implement with embeddable boards and a simple admin console. Non-technical teams can create and manage feedback boards quickly. The voting and commenting system is intuitive for users.
Integrations
Canny integrates with platforms like Slack, Jira, GitHub, and Zapier for workflow automation. It also offers a native Shopify app, making it simple to add feedback boards directly to e-commerce stores.
Customer Support and Documentation
Canny provides email support, live chat, and a well-organized help center. User reviews praise Canny’s responsiveness and helpfulness for onboarding questions.
Best-Fit Customer Profile
Canny is ideal for e-commerce stores that want to involve customers in product development decisions through public voting and feature request management. It works well for smaller teams who want quick setup and transparent customer communication.
Side-by-Side Comparison
| Feature/Aspect | Userpilot | Canny |
|---|---|---|
| Core Functionality | In-app onboarding, micro-surveys, NPS, CSAT | Public feedback boards, voting, feature requests |
| Pricing | Starts at $249/month (2,500 MAUs), no free tier | Free tier (100 users), paid from $50/month |
| Ease of Use | Medium complexity; drag-and-drop builder | Easy setup; intuitive admin and user interface |
| Shopify Integration | No native app; integration via code snippet | Native Shopify app available |
| Other Integrations | Segment, Mixpanel, marketing tools | Slack, Jira, GitHub, Zapier |
| Customer Support | Email support, knowledge base; mixed reviews | Email + live chat, good user feedback |
| Ideal Customer | SaaS/e-commerce needing in-app feedback and onboarding | E-commerce wanting public feature voting, easy feedback |
Which to Choose
The decision between Userpilot and Canny depends on your specific business needs:
Choose Userpilot if: Your e-commerce business aims to enhance user engagement through in-app feedback and onboarding. Userpilot is suitable for companies that value deep behavioral insights and are willing to invest in a comprehensive product growth tool.
Choose Canny if: Your focus is on involving customers in product development decisions through public voting and feature request management. Canny is ideal for smaller teams seeking quick setup and transparent customer communication.
Both tools offer valuable features tailored to different aspects of product feedback and user engagement. Assessing your business objectives and resources will guide you to the most appropriate choice.
