When evaluating popup and conversion rate optimization (CRO) tools for Shopify Plus merchants, two prominent options are Wisepops and Privy. Both platforms offer features designed to enhance customer engagement and drive sales, but they differ in functionality, pricing, ease of use, and integration capabilities.

Wisepops

Wisepops is an ecommerce popup builder that integrates with Shopify, offering AI-powered product recommendations and advanced analytics.

Features

• Popup Builder: Create customizable popups to capture leads and promote offers.
• AI Product Recommendations: Utilize artificial intelligence to suggest products to visitors, enhancing personalization.
• Advanced Analytics: Monitor campaign performance with detailed metrics.
• A/B Testing: Test different popup designs and messages to optimize conversions.
• Multi-Step Campaigns: Engage visitors with a series of targeted messages.

Pricing Model

Wisepops employs a tiered pricing structure based on monthly pageviews:

• Starter Plan: €49 per month for up to 50,000 pageviews.
• Growth Plan: €99 per month for up to 200,000 pageviews.
• Enterprise & Agency Plans: Custom pricing for higher pageview limits and additional features.

Pricing is subject to change; for the most current information, refer to Wisepops' pricing page.

Pros

• Comprehensive Feature Set: Includes popups, AI recommendations, gamification, onsite feed, and revenue attribution.
• Flexible Billing Options: Offers monthly and annual billing, with annual plans providing savings equivalent to two months free.
• No Credit Card Required for Trial: Provides a 14-day free trial without requiring payment information.

Cons

• Pricing Structure: Charges based on pageviews, which may lead to higher costs for sites with high traffic.
• Complexity for Beginners: The array of features may be overwhelming for users new to CRO tools.

Best-Fit Customer Profile

Ideal for established ecommerce businesses seeking a comprehensive suite of tools to enhance customer engagement and drive sales.

Privy

Privy is an ecommerce popup and email platform that integrates with Shopify, offering exit-intent tools and SMS marketing capabilities.

Features

• Popup Builder: Design customizable popups to capture leads and promote offers.
• Email Marketing: Send unlimited emails to mailable contacts.
• SMS Marketing: Send SMS messages with monthly credits; additional credits available for purchase.
• Exit-Intent Technology: Trigger popups when visitors are about to leave the site.
• Advanced Targeting and Segmentation: Customize campaigns based on visitor behavior and demographics.

Pricing Model

Privy offers several pricing tiers:

• Email Plan: Starts at $30 per month, with pricing based on the number of mailable contacts.
• SMS Add-On: Monthly credits included; additional credits available for purchase.
• Pop-ups & Displays Only: Pricing based on monthly page views.
• Omnichannel Marketing Automation: Starting at $199 per month.

For detailed pricing information, visit Privy's pricing page.

Pros

• Integrated Email and SMS Marketing: Manage both channels within a single platform.
• Advanced Targeting: Utilize exit-intent technology and behavior-based triggers.
• No Email Sending Limits: Send unlimited emails to mailable contacts.

Cons

• Additional Costs for SMS: SMS credits are limited; additional credits require purchase.
• Complex Pricing Structure: Multiple plans and add-ons may be confusing for some users.

Best-Fit Customer Profile

Suitable for ecommerce businesses looking for an integrated solution for email and SMS marketing, with advanced targeting capabilities.

Side-by-Side Comparison

Which to Choose

When deciding between Wisepops and Privy for your Shopify Plus store, consider the following:

• Choose Wisepops if: You require a comprehensive suite of tools, including AI-powered product recommendations and advanced analytics, to enhance customer engagement and drive sales.

• Choose Privy if: You seek an integrated solution for email and SMS marketing with advanced targeting capabilities, and are comfortable with a pricing model based on mailable contacts and page views.